Pat
Used Routine shampoo for about 4-5…
Used Routine shampoo for about 4-5 washes. Developed burning and itching anywhere the shampoo touched. Even after a week on steroids I still have puffiness and discomfort especially on my forehead.
Routine Wellness is listed under Hair Care & Styling.
Routine Wellness (routinecos.com) has 457 customer reviews on Five Star Index, with an average rating of 3.1 out of 5.
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Showing 186 reviews with 1 star · Clear filters
Pat
Used Routine shampoo for about 4-5 washes. Developed burning and itching anywhere the shampoo touched. Even after a week on steroids I still have puffiness and discomfort especially on my forehead.
Lorna N.
The ingredients have changed Olefin Sulfate is the 2nd ingredient in the shampoo, i researched this and found it is just as drying and damaging as sulfate. They are making it difficult for me to return the product. I have the previous bottle of shampoo and pictures of the ingredient list on both old and new. It definitely has changed.
Response from Routine WellnessOct 22, 2026
Our ingredients have not changed. In fact, aside from different scents, we've never changed them in the history of our company. In addition, sulfonates and sulfates are similar in name but very very different in structure. Sulfates are C-O-S Bond while sulfonates are C-S Bond. Sulfonates are milder and more gentle on the scalp.
Alice S.
Did nothing for my hair. Also I didn’t sign up for the subscription but today an order arrived. I am furious. I cannot afford to be conned in this way. Big company taking pensioners money with no permission.
susan
I paid 50.00 for a 14 Oz shampoo and a 14 Oz conditioner that is ridiculous i expected it would be 32 Oz never again what a rip off
Christine P.
I would give them no stars if I could! I ordered a one off order of shampoo but they changed it to a subscription! This should be made illegal as I do not want them taking money out of my account every 3 months for shampoo I might not even like! Have now heard from them and they have said they are going to refund my money and cancel subscription, once they have done this i will remove this review.
Response from Routine WellnessOct 12, 2026
Hi Christine, We're sorry to hear about your frustration. We want to clarify that our subscription is entirely optional, and you have the option to purchase a one time order rather than a subscription if you prefer. If you do subscribe, the terms are clearly disclosed at multiple points throughout the purchasing process, including on the cart page, checkout page, and in your order confirmation email. We also make it easy for customers to manage or cancel their subscriptions online at any time, without needing to contact customer service. We've requested additional information about your order so we can look into your specific situation and help resolve any concerns. We take customer satisfaction seriously and would appreciate the opportunity to make things right.
Lisa B.
Misleading "free" offer. Their ad promised a free travel-size shampoo and conditioner. I gave them my email to claim it, but then there was no way to actually check out with the free items. The offer isn't real — it just collects your email. Don't waste your time.
Response from Routine WellnessOct 6, 2026
The offer clearly says "FREE TRAVEL SIZE KIT WITH ANY PURCHASE USING CODE TRAVEL". Did you place a purchase? If so, did you use the code?
Customer L.
I am considering buying but having read many of the reviews I can never understand why it would work for some and not others - to me it makes no sense, anyone have any answers? It’s not a cheap product if it doesn’t work is it, I get very fed up with what can only be described as false advertising that we are constantly bombarded with
CAR
I DO NOT RECOMMEND THESE PRODUCTS. Been using Shampoo and Conditioner for approximately 21 months. It was quite a while before there was any difference at all. For a while now, my hair has been like straw, dull, heavy, breaking off, gone really thin and looked a mess. Contacted Routine today. Said it could be my diet, hair care routine/brushing when wet, etc and also suggested that I visit my doctor! Want me to consider buying their Hair Supplement @ £31.20!!!! Their Trustpilot reviews have only 46% 5 stars and a whopping 42% “1 star”. This is not what they state in their advertising.