Ritual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world's leading scientists, researchers, and advisors, we're developing a new standard of high-quality, traceable daily products across new categories.
Ritual (ritual.com) has 196 customer reviews on Five Star Index, with an average rating of 2.6 out of 5.
Also known as
ritual.com
Website
ritual.com
Category
Personal Care
Location
Culver City
Listed on Five Star Index
2026
About these reviews
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The company replied to 40% of reviews.
Latest
Most recent review: October 2026.
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Sneaky and manipulative
Didn’t realize I auto-enrolled in buying my item until another shipment came. Looks like I wasn’t even given the option for a one-time purchase. You have to go back and manually decline a subscription so they can’t get more money out of you. not an honest, credible company if they pull this crap.
LO
Lorraine
Yodel completely let this company down…
Yodel completely let this company down I thought.
Until I emailed Ritual email was basically not read .. Contacted Ritual about it all. They replied 6 days with a nice email saying I was hoping I was enjoying my products ??? No apology for parcel being late me having to contact Yodel on 2 separate occasions. Understand Yodel not there fault. But an apology would of been nice its there choice to use Yodel.
Customer service appalling
CH
chloe083
THE WORST customer service I have ever…
THE WORST customer service I have ever experienced. Also - they have a referral program but you never get the reward for referring friends. I am on my 9th email with them asking me what emails I referred (IS THAT NOT WHAT THE CODE IS FOR THAT WE ARE GIVEN?) I am dreaming of finding a different better alternative.
LC
Lauren C.
I'm giving Ritual two stars because…
I'm giving Ritual two stars because they refunded me as soon as I reached out to them about the Money Back Guarantee. For that, they earned a star and I appreciate not having to fight for a refund. They’ve also followed up with a form asking me for more specific examples of the side effects and appear to be taking an interest in what happened.
Bottom line -- these products caused horrific reactions. I ordered the Multi-Vitamin for Women 18+ and the Synbiotic+. I developed terrible itchy acne all over my face, apparently an effect of too much Vitamin B12. The Synbiotic+ caused intense brain fog and I had trouble concentrating at work and struggled to get through the day. After doing some research, I found that too much of the particular strain used in the Probiotic can create an unhealthy amount of D-lactic acid in your system and create these side effects. Meaning, if your gut already hosts a healthy amount and you are creating an environment where there is an excess, it can be more harmful than helpful. And don't even get me started on the headaches.
The DAY I stopped taking these, my brain fog went away and I had a very pleasant day without headaches or anxiety. The acne will obviously take some time to clear up.
I really wanted to like these products. They have rave reviews all over their website and I was attracted by the quality of ingredients and third party testing. It wasn't until I realized that these products could be causing these reactions that I looked to other websites. I found several negative reviews on Amazon and Reddit with similar, if not worse, stories about terrible reactions to Ritual's products.
I guess you gotta hand it to them -- they have great marketing and their products sound very attractive. But if you're concerned about your gut health or a vitamin deficiency, perhaps you should consult your doctor before taking any product like this. After this experience, I'm wondering if I ever needed any of these supplements to begin with. I'm a healthy adult and I likely get all the vitamins and gut supporting bacteria I need from real food.
I realize I'm not a qualified medical professional like the ones who have developed these products and I'm sure doctors get very annoyed when regular people with no training suddenly think they have all the answers because they read something on Google. I don't doubt that these products can help someone with gut issues or vitamin deficiencies. But at the very least, Ritual should include disclaimers about the potential effects of their products, especially when there may be reactions to other dietary supplements. I canceled my subscription before writing this review, so the website will no longer allow me to share this directly to their website.
JT
Jake T.
Not a fan the vitamins were overprice…
Not a fan the vitamins were overprice and tasted bad
AK
AK
Staggering rude and unhelpful customer service …
I wanted to send a Ritual customised porcelain holder and candle set to a friend who’s husband has died - and not cheap at £65.50. Online delivery offer 4 happy birthday gift cards which means there is no way of sending a message or even letting my friend know it’s a gift from me. I asked for my message to be simply printed out on plain paper but Customer Services not only said it was impossible but were so rude they took my breath away. Just shows they may put a spin on mindfulness, calm and beauty in the shop front but they’re driven by ugliness. I’ll take my custom elsewhere
MW
MWMW
AVOID AVOID AVOID…terrible service
AVOID AVOID AVOID!
Terrible service, incompetent support people, infuriating approach to customers.
Ordered on the 26th March 2022, sat here on the 6th April 2022 still with no product. The saga:
- ordered to my house
- dubious about the auto sign up to monthly subscriptions (is that legal in the way it’s done on here??) but figured I would give it a chance based on the quality of the product
- chased update on delivery as tracking listed as waiting for dispatch on 1st April. Update provided was that the address wasn’t working in their system (my standard address that every variation of delivery company can make it to daily but apparently not this lot!). I checked the address on my account all fine, repeated it was accurate.
- support confirmed it would be issued shortly
- they then clearly amended to a random address of another house, clearly just to make the order go through. I received no notification of this at all.
- I get a tracking update today (on the 6th) saying it is with the courier and will be delivered to the random address later this week.
- I contact the delivery company (Hermes/EVRi: whole other story on service there!!) who state they cannot change the address and the retailer must do it
- I write to the retailer, who says “sorry to hear that, no problem we will fix it for you”
- support proceed to send me all the same delivery information and tracking info I already had, saying call the courier
- I try again explaining the issues I have had and expand on the challenge
- literally the same outcome…by this point I am lost for words
- so I ask for a refund as the product won’t get to me but the wrong address
- I am told for a refund I need to send them the product back….arrggghhh!
Will just contact Amex who will recover the money.
Just a terrible terrible service and massive incompetence all round. They do not care about customers at all!
EC
Erica C.
How greedy and manipulative is it of…
How greedy and manipulative is it of this company to auto-enroll customers in monthly subscriptions???? Without any other option at the time of purchase??? What if a customer does not realize they are accidentally auto-enrolling in a monthly subscription and they don’t have the money to afford it? Truth be told I would have loved to be a recurrent customer but this website policy and business model disgusts me. Sure, monthly subscriptions work for some people but customers need to have the option. Sorry, but you lost me.