Ritual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world's leading scientists, researchers, and advisors, we're developing a new standard of high-quality, traceable daily products across new categories.
Ritual (ritual.com) has 196 customer reviews on Five Star Index, with an average rating of 2.6 out of 5.
Also known as
ritual.com
Website
ritual.com
Category
Personal Care
Location
Culver City
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 40% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
I really want to find a good natural vitamin as a female in her late 50's. I tried Ritual in the past, but the Fish oil did not agree with me.
I received e-mails about improved formulas, so I thought I would give it another try. Unfortunately the fish oil does not agree with me
Response from RitualOct 15, 2026
We’re sorry your experience hasn’t been what you hoped! We did want to clarify that none of our formulas contain fish oil. Our Omega-3 DHA is sourced from sustainably grown microalgae, making it a vegan alternative to fish-derived omega-3s. We’d love to learn more about your experience and help you find a formula that may be a better fit for your needs. Please feel free to send us an email at [email protected] so our team can assist!
SY
Sunjana Y.
I will not be using Ritual again
I will not be using Ritual again. I previously had loyalty to your company because of the quality of ingredients and customer service - however after my credits are used up I will not be returning. This company focuses a little too much on marketing and extra scams to tack up prices. I already completed my order on mobile, and somehow your system added the extra "post-purchase offer" - which was a rip off to begin with. I immediately emailed your CX and was told the order was already being processed (mind you it was 9PM PST). I emailed back and asked to cancel, and then a few hours later I saw a label was created. The product was not received that day either - its been over 24 hours and USPS is still waiting for the package. All I received was a $10 credit. I will not be recommending Ritual to anyone moving forward.
Response from RitualSep 24, 2026
Hi there, thank you for sharing this feedback. We’re sorry for the frustration with your recent order and understand how disappointing this experience was, especially as a longtime customer. Once an order begins processing, our team may be unable to make changes or cancel it, even if the package has not yet been transferred to the carrier. That said, we understand your concerns about the post-purchase offer and how the experience was handled. We’ve shared your feedback with our team for review and appreciate you taking the time to let us know.
JC
JC
Poor customer service
I really liked my ritual vitamins, but was very turned off by the customer service when I tried to pause my subscription. I had three poor email exchanges with a AI agent before they let me communicate with a human. They ultimately didn’t honor my request, and sent vitamins I don’t need. Not planning to subscribe again any time soon.
Response from RitualSep 8, 2026
Hi there, we’re sorry to hear about your experience. We know how frustrating it is when a simple subscription request turns into multiple back-and-forth exchanges, especially when the end result isn’t what you requested. We’d really like the opportunity to look into what happened and help make this right. Please reach out to us at [email protected], and our team will be happy to assist.
KA
karen
Beware
Beware. I ordered some magnesium powder which tasted awful. I didn't realise that I'd subscribed as the subscribe button was either hidden or too small to notice. I received another tub and immediately emailed them to be told it's tough, you subscribed. After much tooing and froing I did get a refund after pointing out that subscriptions should be opt in not opt out but it was a pain in the behind. I could not find the page to unsubscribe either so had to ask Ritual to do this for me. They will tell you that subscriptions are clearly signed when checking out but they are not
Response from RitualAug 19, 2026
We’re sorry to hear about your frustrating experience. We aim to make subscription details clear throughout the purchase process and never want a customer to feel surprised by a recurring order. We’re glad our team was ultimately able to provide a refund and cancel the subscription for you, and we appreciate your feedback about the experience.
JM
Joyce M.
I have been a customer for years
I have been a customer for years. So, with that history of experience, I have found several issues with the company. First, the freshness of the product can be seen visually. Darker vitamins are older. I know this because I've had some that I've had to store and they turn dark. On occasion, I have been sent 'old' vitamins in my order. Secondly, and more concerning. At least 3 times, I have 'Snoozed' my subscription and received a confirmation of the delayed shipping. Yet, the company still sent the product and charged me. Their operation is not reliable.
Response from RitualMar 2, 2026
Hi Joyce! Thank you for being a customer for so many years. We truly appreciate that history with us, and we’re really sorry to hear about your experience.
Regarding color: slight variation can naturally occur from batch to batch due to the nutrients themselves, and darker doesn’t necessarily mean “older.” Our products are manufactured and tested to meet quality standards before shipping. That said, if you’ve ever received a bottle that looked off to you, we absolutely want to review that.
As for the subscription concerns, we completely understand how frustrating it is to snooze an order, receive confirmation, and still see a shipment go out. That’s not the experience we aim to provide. In some cases, orders may already be processing or queued for fulfillment at the time a change is made, but we’d love to look into your specific account to see exactly what happened and make it right.
Please reach out to us directly with your order details so we can investigate further and help resolve this for you at [email protected]. We truly value your feedback and the opportunity to improve 💛
AN
Anna
Supplements look pretty but just felt a…
Supplements look pretty but just felt a bit scammed by them taking money on a subscription, you don't get notified when they are going to take the money and then after they've done it you can't cancel the order as they say it "ships quickly", however the money was taken from my account on a Friday for supplements I didn't need more of, were way more expensive than the first order (£100 for two supplements) and the order didn't get shipped until the following Wednesday. System is set up to encourage you to snooze orders rather than just allowing you to order one when you need it, it can all just get confusing if you don't remember all the dates they've been snoozed to. Cancelled my subscription, just be careful if you buy anything as you'll end up paying them loads if you're not very on it. They say they send reminder emails but they do not - the first email I got is an email saying we have confirmed your order. They should either warn people they're about to take the money for the next order or allow people to change it and get a refund. Gave up on the customer service chat as mostly talking to AI.
Response from RitualDec 4, 2025
Thank you so much for taking the time to share this feedback. We’re genuinely sorry to hear about your experience with your subscription and completely understand how frustrating this must have been.
Our goal is never for anyone to feel caught off guard by an order. We send reminder emails ahead of each subscription renewal, but we’re sorry to hear that they didn’t reach you on your end. We also appreciate you flagging the timing around your charge and shipment — that’s not the smooth experience we aim to deliver, and your note helps us understand where things felt confusing.
We understand that subscription timing can be tricky, especially when you’re adjusting dates or using snooze features, and we’re working to make the process more transparent and more flexible. In the meantime, our team is always here to help update an order date or walk you through subscription settings, making things easier to manage going forward.
If there’s anything we can do to support you now or if you'd like us to take another look at your account, we’d be more than happy to help.
CW
Cindy W.
Continual Charges w/ Invalid Account
I had ordered Ritual prenatal vitamins and then needed to cancel my subscription. Turns out, they didn’t verify the address because there was a typo in it, which clearly made it invalid, but they continued to charge me and send me my monthly subscription. I had thought I had cancelled it but clearly, the subscription was under an invalid account. I would have never known had I not be on customer service and waited for 6 HOURS. I’m surprised that Ritual doesn’t have the proper tools to make sure a simple email is valid.
Response from RitualOct 17, 2025
We’re so sorry for your experience. This definitely isn’t the seamless or transparent subscription process we aim for. It sounds like there was an issue with your email address during sign-up, which may have caused your account and cancellation request to not connect properly. We completely understand how frustrating that must have been, especially after spending so much time trying to resolve it.
Our team is here to make this right and ensure your subscription is fully canceled and any incorrect charges are reviewed. If you haven’t already, please reach out to our support team at [email protected] so we can take a closer look and confirm everything’s squared away.
RB
RM-B
Product availability
Sure, here’s a revised version of your review:
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Every time my husband or I find a product we really like, it gets discontinued. It’s frustrating because these are lovely products. Today, I went to order a gift set, and it’s no longer available. Now we have to start looking for another company to order from.
