Ritual is a personal health brand that is building the future of daily essentials. Our mission is simple: we help turn healthy habits into a Ritual. We started by creating the first visible supply chain of its kind and reinventing the daily multivitamin from the ground up. Now, together with some of the world's leading scientists, researchers, and advisors, we're developing a new standard of high-quality, traceable daily products across new categories.
Ritual (ritual.com) has 196 customer reviews on Five Star Index, with an average rating of 2.6 out of 5.
Also known as
ritual.com
Website
ritual.com
Category
Personal Care
Location
Culver City
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 40% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
Impossible to cancle subscription that I didn’t even know I was signing up for I’m going go to my bank and put a stop and sighn affidavit. Scumbags.!
Response from RitualApr 26, 2026
Hi Stephen! We’re really sorry to hear about your experience. This isn’t the impression we want to leave.
You can cancel or pause your subscription at any time directly from your account page, and it should be a quick and straightforward process. That said, we’d truly appreciate the chance to make this right for you.
If you’re open to it, please email us at [email protected], and we’ll be happy to look into your account and sort this out together as quickly as possible.
RF
Rf
Forced Subscription
The forced subscription is really a hassle. Should have an option to just purchase product without subscribing to monthly purchases.
Response from RitualApr 17, 2026
Thank you for sharing this feedback. We really appreciate it.
We hear you on the subscription experience. Our model is designed to make it easier to stay consistent, but we understand that flexibility is important and that it may not be the right fit for everyone.
You can make changes to your subscription at any time, including skipping, delaying, or canceling future orders directly from your account. If you ever need help with that, our team is always here to support. Feel free to reach out to us at [email protected].
BD
BD
The order was estimated to arrive by…
The order was estimated to arrive by 3/25. It didn't even ship until 3/25 and says estimated arrival 3/30. These are prenatal vitamins which are something I NEED to take and can't go without.
Response from RitualMar 26, 2026
Thank you so much for bringing this to our attention! We’re so sorry for the delay with your order. We completely understand how important it is to receive your prenatal vitamins on time, and this isn’t the experience we want for you.
We’d love to make this right and ensure you’re supported. Please reach out to us at [email protected] with your order details, and we’ll take a closer look and work toward a resolution as quickly as possible.
SH
Sue H.
Poor customer service
Poor customer service! Second sometime in the last year their formula changed and I started getting a severe reaction to the Essential for woman. I have been taking this since mid 2020. I have tried everything to try to keep taking it but after, stopping starting, changing the time I took it and how I took it, still the same bad reaction. Today customer service is so bad, you ask a question about canceling and getting money back from two bottles unopened and crickets on the other end, Then no one responds, either that is what they are told to RESPOND or they need more training. Still don't know if my subscription is canceled and still have two unopened bottles I can't use, This is honest and real
Response from RitualMar 17, 2026
Hi Sue, thank you for taking the time to share your experience. We’re really sorry to hear this. That sounds incredibly frustrating, especially after being a longtime customer since 2020.
We haven’t made changes to the Essential for Women 18+ formula, but everyone’s body can respond differently over time. It’s important that you feel good taking your supplements, and we’re sorry to hear you’ve been experiencing a reaction. That’s definitely not the experience we want for you.
We also sincerely apologize for the delay in support. That’s not the level of service we aim to provide, and we understand how frustrating it can be not to have clarity about your subscription or return request.
We’d really like to make this right. Please reach out to us at [email protected] or reply to your existing thread, and we’ll take a closer look at your account to confirm your subscription status and help with those unopened bottles.
LF
Lisa F.
I have been taking Ritual over 50…
I have been taking Ritual over 50 vitamins for years! It has everything I need in a multivitamin. There is no after taste like in most vitamins! It has a minty taste! Love this product!
JM
Joyce M.
I have been a customer for years
I have been a customer for years. So, with that history of experience, I have found several issues with the company. First, the freshness of the product can be seen visually. Darker vitamins are older. I know this because I've had some that I've had to store and they turn dark. On occasion, I have been sent 'old' vitamins in my order. Secondly, and more concerning. At least 3 times, I have 'Snoozed' my subscription and received a confirmation of the delayed shipping. Yet, the company still sent the product and charged me. Their operation is not reliable.
Response from RitualMar 2, 2026
Hi Joyce! Thank you for being a customer for so many years. We truly appreciate that history with us, and we’re really sorry to hear about your experience.
Regarding color: slight variation can naturally occur from batch to batch due to the nutrients themselves, and darker doesn’t necessarily mean “older.” Our products are manufactured and tested to meet quality standards before shipping. That said, if you’ve ever received a bottle that looked off to you, we absolutely want to review that.
As for the subscription concerns, we completely understand how frustrating it is to snooze an order, receive confirmation, and still see a shipment go out. That’s not the experience we aim to provide. In some cases, orders may already be processing or queued for fulfillment at the time a change is made, but we’d love to look into your specific account to see exactly what happened and make it right.
Please reach out to us directly with your order details so we can investigate further and help resolve this for you at [email protected]. We truly value your feedback and the opportunity to improve 💛
BD
B D.
Let down service
Their customer service looks like AI based / no phone human contact. There is no human factor in servicing their human clients! Their responses are like they are responding robots!
Response from RitualMar 2, 2026
Hi! We’re really sorry to hear that this was your experience. That’s certainly not how we want anyone to feel after reaching out to us.
While we do initially offer digital support channels, there are real people behind every conversation, and our team is here to listen and help. We know how important the human element is, especially when you have questions or concerns about your health.
If you’re open to it, we’d truly appreciate the chance to support you directly and turn this around. Please feel free to reach back out at [email protected]. We’re here and ready to help 💛
RC
Ruby C.
Excellent experience
Excellent experience cancelling my subscription. Fiann was extremely helpful. Delighted with this service.
Response from RitualMar 2, 2026
Thank you so much for sharing this! We’re so glad to hear you had an excellent experience and that Fiann was able to help make the process smooth. We’ll be sure to pass along your kind words. It truly means a lot to our team.
