Cindy Lineberger, L.
7-year subscriber. 94% drop in views. Gaslighting instead of answers.
I subscribed to Psychology Today's directory for over seven years. My profile views dropped from 95,000 (2019) to 6,000 (2025)—a 94% collapse. I track how clients find me on intake forms. In recent years, not a single one selected Psychology Today. When I raised these concerns with data, I received canned responses that: Blamed my browser cache Suggested I "optimize my profile" (I've had an 8-year waitlist—my profile isn't the problem) Refuted claims I never made (venture capital firms?) Repeated that results are "randomized" and there's "no way to force profiles to the top" That last point is technically true—but deliberately misleading. You can't pay to be #1, but you CAN have the same therapist appear multiple times in the same search results through separate paid listings. I documented this in my zip code: same name, multiple profiles. That's not "forcing" to the top—it's stacking the deck. And Psychology Today collects $29.95 for each of those duplicate listings. They claim to "clearly distinguish network profiles for transparency." They don't. There's no visible marker. Therapists affiliated with Grow, Rula, or group practices appear identical to independent solo practitioners. Psychology Today was built on independent practitioners. Now it buries us while profiting from the very system that advantages our competitors. When presented with data, they deflect. When asked direct questions, they repeat scripts. I'm not alone. A December 2025 ClearHealthCosts investigation documented the same patterns nationwide. Reddit threads like "Psychology Today is BARREN" echo the same frustrations. Independent practitioners deserved better.

