ParoParo is an AI-powered marketplace that delivers finance and accounting solutions to businesses through a combination of expert fractional talent, data-driven tools and guiding insights. By harnessing the power of people and technology, our growth platform provides flexible options, ranging from transaction processing support to corporate development and financing strategy, to solve core business challenges and drive growth. The result enables businesses and experts to go beyond even their loftiest goals.
Paro (paro.ai) has 234 customer reviews on Five Star Index, with an average rating of 3.8 out of 5.
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Investments & Wealth · Saint Charles, Illinois
Excellent
Investments & Wealth · Chicago, Illinois
Excellent
Investments & Wealth · Chicago, Illinois
Excellent
Investments & Wealth · Chicago, Illinois
Excellent
234 approved reviews, newest moderated first
Fred L.
Paro has connected me with an excellent bookkeeper who is well suited to my small business needs. The process of selection, contract and payment was seamless and I'm very happy with the results.
Response from ParoSep 3, 2024
Hi Fred, thanks so much for your review! We're thrilled to hear you've had a great experience with the entire process.
Xavier T.
It has taken three months and this project isn't finished
Response from ParoSep 3, 2024
Hi Xavier, we're sorry to hear you're disappointed with the timeline, however our records indicate that you have a monthly bookkeeping project with your expert. A member of our team will be reaching out shortly to gain more context and help clarify.
Shanee
Update:my company is closing and I’m filing for bankruptcy because I didn’t have the right support for the financial team hired. Be wary of PARO. This could have been prevented had Evelyn and Ebonie done their jobs as fractional CFO. I write this review very defeated and distraught. I hired Paro June of 2023. My small company was growing and we were run to significant financial difficulties. I needed help figuring out how to maintain growth but not break the bank. As of today my company has NO MONEY! The first fractional CFO do nothing but bookkeep. We didn’t need her for that, I knew how to keep the books. In admin meetings when we brought up cash flow issues, she literally contributed nothing. I reached out to my account manager to stop services. They said they would find another CFO for me to work with. That was March 2024. The new CFO is fine but has yet to help me address any cash flow, tax incentives, etc. Literally all they do is book keep. So yesterday I ran payroll and we have less then $200 in the account. I have called my account manager and emailed her several times and have not received a response. I have called the CFO and left a voicemail, no one has responded. I have paid this company $21,000.00 over a year and my company is broke. They were supposed to help me. And they took advantage of me and my resources.
Response from ParoAug 21, 2024
Hi Shanee, We hear your concerns and take them seriously. Our records show that the Paro expert has made repeated attempts to obtain the necessary information to effectively execute on your project. We are committed to providing effective support, and your account manager also reached out to you this morning, as we would like to to set up time to review the project details together and discuss how we can best service your account and set expectations going forward.
Cammella J.
ATS Bookkeeping Services has the pleasure of working with Paro and couldn’t be more satisfied with the experience. Their team is professional, responsive, and truly dedicated to understanding our business needs. The quality of leads we've received has been exceptional, consistently driving positive results for our campaigns. Their attention to detail and commitment to delivering top-notch service have made a significant difference in our marketing efforts. We highly recommend Paro to anyone looking for a reliable and effective lead generation partner.
Response from ParoAug 20, 2024
Hi Cammella, thank you so much for your review and recommendation. We're so glad to hear about your experience; it is exactly what we strive for. We look forward to a continued and lasting partnership!
Tiasia
I would like to document the following issues that I have experienced with PARO over the past few months. Since 2022, I have been working with an accountant through Paro. Initially, everything was going well. The accountant assisted us in transitioning to GAAP financial modeling, managed our books monthly, and supported us with ad hoc projects. However, in mid to late 2023, I began to notice discrepancies in our books, such as missing transactions and misclassified items. Upon further investigation, I discovered that we were not properly implementing GAAP modeling, and our liabilities were inaccurately categorized among other issues. I promptly notified Paro of these issues and requested to cancel our agreement. Instead of addressing the problems, they offered a new accountant without any attempt to resolve the ongoing issue. In February, they attempted to charge us for two additional months, citing a 60-day notice period in the Statement of Work (SOW). Despite my efforts to communicate the issues and provide evidence, they have been unresponsive and have shown no willingness to provide customer support or address the situation. Instead, they have aggressively pursued payment and even threatened to send the matter to collections. I have consistently communicated the issues to them, but they have shown no interest in resolving the situation. It is disappointing to experience such poor customer service and dispute resolution from a company that presents itself as a tech company. Based on my experiences, I strongly advise against using their services for other business owners.
Response from ParoAug 7, 2024
Thank you for taking the time to share your feedback. Regarding the concerns you raised, we would like to provide some context. When you brought up issues with the quality of work from your assigned expert, we took your feedback seriously and waived the typical cancellation charges that would have been applied in this situation. This decision was made in an effort to address your concerns promptly and alleviate any further dissatisfaction. However, it is important to note that there was an outstanding balance on your account from prior invoices that had not been paid or disputed within the timeline we provide after issuing invoices. Despite multiple requests for documentation to support your claims of discrepancies in the financials, we did not receive the necessary information to further investigate and resolve these issues. We are committed to supporting the success of the engagements within our marketplace. If you have any further documentation or details that can help us reassess the situation, please feel free to reach out directly to our support team at [email protected].
Monte L.
Great experience so far. Would deconstructed recommend giving them a try.
Response from ParoAug 2, 2024
Hi Monte, thanks so much for your review and recommendation!
Joanna R.
Sara has been amazing, her help is invaluable
Response from ParoJul 29, 2024
Hi Joanna, thanks so much for your review!
Jessica H.
I used Paro for my bookkeeping needs for my business. They matched me with a bookkeeper who is positively fabulous! Not only does she do her job very well, she provides valuable feedback on my profits over time. I have interacted with Paro personnel on a few occasions, and they have been very quick to reply and left me feeling cared for. I highly recommend Paro for your business accounting needs!
Response from ParoJul 12, 2024
Hi Jessica -- thanks so much for your review and recommendation! We're so glad you've had such a great experience with both your expert bookkeeper and your Paro account team.