ParoReviews of paro.ai

Edited review: I initially left a 1-star review here, with lots of details about my experience. It was all based around their sales process, which was not suitable for my needs. Basically, I knew exactly what I needed, and had a pretty good idea of what I wanted to pay for it. The sales process was not particularly streamlined or easy on my end, though, which was an important factor for me in hiring someone for minimal accounting help. I ended up finding the accounting help I needed elsewhere. Even though I made that clear in my review, I still received a genuine response to the review and an email from the head of marketing. I ended up having a brief phone call with him in which I provided some more details about my experience. Usually this kind of response or followup from a company after a bad review, especially if the reviewer is not likely to be converted into a client, is defensive and lacking in personal care or attention. Paro's response was anything but!!! It was clear to me that they genuinely wanted to learn more about what went wrong so that they could improve their processes. I very much respect that. My initial complaint still stands (hence 4 stars instead of 5), but it sounds like they are working to improve their sales process for those that know what they want and just need a simple streamlined experience. If you are lost and confused about accounting / bookkeeping, and you're not sure where to start or you don't know how much help you need and you just want to talk to a proffessional first to get more comfortable, Paro is likely a perfect fit for you!!

Working with Dustin was great. He communicated well which is obviously very important and was able to get the job done quickly.

We signed on with Paro during a financial review, needing some advanced financial management and accounting expertise. Our Paro consultants listed to our needs and assigned a part-time CFO who's been instrumental in adjusting our financial reporting and in giving us the information we need to be more successful. This has proven to be a very cost-effective way to bring more financial acumen to our team without costing us.

It has been a pleasure working with Paro and the bookkeeper that we hired through them. I didn't know where to start to find a reliable bookkeeper that understood our industry, and that was willing and able to help clean up my Quickbooks files (I really didn't know what I was doing when I started). We are in a rural area, and I didn't want to have to go to a large city to find someone, and no one in the area was taking new clients. I felt confident that Paro would find and verify a reliable person, and I have been very pleased. Our bookkeeper is very personable, flexible with our work schedule, answers my questions about how things are set up, and everything gets reconciled and recorded even before I remember it needs to be done. Paro stays in constant contact, and even rectified some issues early on with regard to miscommunication and billing. They work very hard to provide valuable service to me as a client, and to the bookkeeper.

Paro has handled my bookkeeping and taxes for a couple years now, and they have made finance a function that “just works”. I know I get accurate and fast numbers to track my business. Everyone I work with is professional and high caliber. They require little input from me on a week to week basis to give me all the information I need to focus on running my business. Beyond providing a stellar full finance department, they’ve managed to do all that for significantly less than my previous system. I will be staying with Paro for the long term.

I needed a person skilled in multi-state tax law, both income and unemployment, international subsidiary transfers and price optimization. My account manager at Paro said, I have the perfect person...they were right! I am delighted with the level of service and the support I get from Paro and the quality of accountants and tax advisors that work with them. I would definitely recommend to use them to find your next tax advisor or accountant.

Paro has been a trusted source of financial professionals for my company. I’m so glad I found them!

Kristie and Paula have really helped our small business get organized!