Novica unites you with more than 2,000 extraordinary master artists around the world. Read about their lives, explore their fascinating cultures, and select from more than 30,000 handcrafted works of art.
NOVICA (novica.com) has 102 customer reviews on Five Star Index, with an average rating of 3.7 out of 5.
Also known as
novica.com
Website
novica.com
Category
Jewelry & Watches
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 58% of reviews.
Latest
Most recent review: September 2026.
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Informales. Te envian email confirmando la compra de una joya de Mejico y no vuelven a contactar contigo.
Les pides explicaciones despues de dos semanas de silencio y te contestan que lo sienten pero tienen problemas con envios a España y te cancelan la compra. Sin mas
Response from NOVICAFeb 5, 2025
We sincerely apologize for your experience and any frustration this situation has caused. Unfortunately, some products are not able to be shipped to Spain due to shipping restrictions, and we regret that this was not communicated sooner.
We truly value our customers and would love the opportunity to assist you further. Please reach out to us at [email protected], and we would be happy to look into your specific situation and explore any possible alternatives.
Again, we apologize for the inconvenience and appreciate your feedback.
Best regards,
Robbie P.
RA
Robin A.
Are Novica items marked up items from Aliexpress?
My wife wanted some earrings from Novica that were $44. I happened to do a reverse search for them and found the exact some ones on Aliexpress for $2. I reverse searched another pair that were $80 on Novica and they were 99 cents on Aliexpress. They even used the same photos on both sites.
Response from NOVICADec 18, 2024
Thank you for taking the time to share your concerns with us.
We want to assure you that NOVICA does not sell or purchase items from Aliexpress. All our items are sourced directly from talented artisans around the world, and the prices are determined by the artisans themselves. At NOVICA, we empower artisans by allowing them to set their own prices, which reflect the quality of their craftsmanship, the materials used, and their fair compensation.
Regarding the photos you’ve mentioned, our images are professionally taken by NOVICA for use exclusively on our website and catalogs. If you’ve found them on another platform like Aliexpress, please know that this use is not authorized or sanctioned by us. Unfortunately, unauthorized use of our photos does happen, and we take this very seriously.
In the meantime, I’ve shared your comments with our team so they can further investigate these claims about Aliexpress. We greatly appreciate you bringing this to our attention and encourage you to reach out directly if you have any further questions or concerns.
Thank you for supporting our mission to connect artisans with conscious customers like you.
Regards,
Robbie P.
NOVICA Customer Care
S
S
Novica has the WORST Customer Service…
Novica has the WORST Customer Service and have technical Issues each time. For an Airmiles points bonus, the coupon had an error message and I missed points each time. Airmiles would not help as your issue. They can’t make up for a lot of Airmiles missing. They never care/helped. Never responded to my urgent calls/email to fix things. One gift was 5 months before the date, but arrived MONTHS LATE for her October birthday. She had no gift for her birthday. That ruined it for both of us. No help with sales/online coupons not working. One item took ONE YEAR due to too many problems using their Credits/Coupons. Very limited time for Managers working to fix problems. Make Managers competent and more available. It also took two weeks for urgent email to be responded to. A few had low quality problems, like not even close to the photo and not good and ignored for refunds/returns.
Work from home employees were awful. Did not understand - asked for a manager every time I called. I also sent a Facebook message requesting that Manager to fix the problems. No response.
Now last order ever! Told me most are shipped from USA warehouse. I LOVE elephants, so I bought four wooden elephants for Christmas. It was NOT their USA warehouse was AFRICA, so it was months to arrive. Calls/email asking why it was taking so long and arrived late January, my tree has only elephants, so I was upset none from you. Were not at all like photos - all looked black and from “ebony”, wood, so it is usually black. They were TINY and too small for my tree, but three were medium brown. One was darker, but still not dark like your photos. Never had them out because I planned to return them. I despise brown and my home is white and very modern, so they looked ugly. I emailed/called for return them and no response, then was told was too late to return - not my fault staff did not process the return. I updated them, as one cracked (perhaps 2 need to look in box). Of course - Africa to dry Canada, a TINY wood item would not survive. A waste of money. Was too mad to phone/email AGAIN, as never resolved problems and they ignored my Facebook complaint too. Now, it has been a few years and I get mad looking at the box on my desk and that you never respond, so YOU made me miss my return deadline - was not my fault.
Be very careful and know it is high-risk at Novica. Was great prices and now are 4+x higher with a Recession and way too many email, but I loved them for gifts. Not worth it. I just deleted about 50 email from them.
*Won't let me put the estimated date.
Thank you for your response, but you neglected to READ they don't respond to email, or phone messages. I spent a long time writing this and the purchase was not a lot of money, so I am done with wasting my time. Please resolve it here. YOU can copy/paste it to an email, as I can.
Response from NOVICAJun 25, 2024
Thank you for taking the time to share your feedback. I'm genuinely sorry to hear about your disappointing experience with our service. I understand how frustrating it must have been to face multiple issues with your orders and our customer service team.
I want to assist in resolving these matters and improving your experience. Could you please email me at [email protected] with your order details? I will personally ensure that your concerns are addressed promptly.
Once again, I apologize for the inconvenience caused and appreciate your patience. We value your feedback and are committed to making things right.
Best regards,
Robbie P.
Customer Service Manager
Novica
SM
Super M.
Horrible experience!!Cheap products
Do not buy anything from them because they are overpriced with very cheap quality items. Customer service will never respond and none of the items is shipping from India like they claimed!! Customer service didn't respond me after 5 day until I got angry.
I sent the item back.
What a joke!
Response from NOVICAMay 22, 2023
We appreciate you taking the time to share your feedback with us. We sincerely apologize for any dissatisfaction you experienced with our company and the issues you mentioned in your review.
Regarding the pricing of our items, it's important to note that we work directly with artisans who set their own prices for their unique creations. We value and respect their craftsmanship, expertise, and the time they invest in creating these exceptional products. While we understand that pricing is subjective, we strive to strike a balance between fair compensation for our artisans and providing our customers with reasonable prices.
In regards to the quality of our items, we take pride in ensuring that our products meet the highest standards. We carefully curate our selection to offer items that are well-crafted and durable. However, we understand that individual preferences may vary, and we apologize if the quality of the items you received did not meet your expectations. Your feedback will be taken into consideration as we continue to improve our product offerings.
Regarding your concern about the shipping location, we want to clarify that we do indeed ship items from India, as stated on our website. We work closely with artisans and suppliers all over the world to source our products. However, to streamline the return process and provide more efficient service to our customers, we maintain a dedicated returns location in the US. This allows us to handle returns swiftly and avoid unnecessary delays in cases where the package cannot be delivered directly to the original shipping location.
We sincerely apologize for any confusion or miscommunication that may have occurred. Our aim is to provide transparent and accurate information to our customers, and we regret any inconvenience caused by the discrepancy.
If there are any further concerns or if there is anything else we can do to address the situation, please do not hesitate to reach out to our customer service department. We are committed to resolving any outstanding issues and ensuring your satisfaction.
Thank you once again for bringing these matters to our attention. Your feedback is invaluable as we strive to improve our products and services to better meet the expectations of our customers.
TB
Theresa B.
Do Not Buy!
Ordered a ring 5 months ago. It broke. Contacted Alejandra A. at customer service and she refused to replace the ring. Don’t waste your money!
Response from NOVICAMay 12, 2023
We appreciate you reaching out and we did do our best to rectify this situation. Unfortunately, when our items are purchased through a 3rd party, such as Amazon, and they are shipped and fulfilled by that 3rd party, NOVICA is not given any information regarding the order. Those instances do make it difficult for us to assist the customer. We do apologize for the inconvenience and we hope you were satisfied with our resolution.
NH
Not H.
Stay away!
I ordered two items that totaled a little over $206. One of the items was on backorder, which was fine since I liked it and didn't mind waiting. The next day I get an email saying they weren't able to authorize a charge for one of the items (and that were both were actually in stock). I used affirm, which I like because you can set the card balance to just cover your purchase price. I noticed I also had an email from Affirm stating that total of $293 in charges were attempted which was more than the balance I set on my card. They also stated that the merchant (Novica) successfully processed the full transaction price of my purchase ($206 for both items). So I send screen shots and ask why they were attempting to charge me an additional $87. No reply, even though in their email they ask that you reply to their email to make arrangements. So I send multiple emails and don't get a response. I submit a bad review on Google and BAM within hours get a reply from someone saying they charged $119 but when they attempted to charge the remaining $87 it was declined. I attach the screen shots showing NO they ran through the full amount of the purchase for BOTH items ($206), and THEN tried to charge me twice for one of the items (the additional $87 that was declined) and asked if both items will be shipped since they were paid in full. Again, no reply. This absolutely blows my mind that their customer service is so bad they feel entitled to rip people off and offer NO explanation or acknowledgement of THEIR mistake. I have documentation showing they were paid in full for BOTH items. Their attempt to charge the additional $87 was denied because it was a duplicate charge for one of the items. Both items were actually in stock but as of today only one has shipped. If I don't receive both items I paid for and have to dispute the charges I will be pissed. You aren't keeping my money because your employees can't be bothered to do the minimum level of customer service by researching and responding to an obvious mistake THEY MADE. Stay away from this company unless you're ok with being ripped off and ignored.
Response from NOVICAMar 21, 2023
We are sorry to hear about the difficulties you have experienced with your recent purchase. We appreciate you bringing this issue to our attention, and we want to apologize for any inconvenience caused.
We understand your frustration and would like to explain that due to the complexity of our business, which involves working with artisans from different parts of the world, our system is not set up to handle multiple purchases using buy now, pay later services such as affirm. We apologize for any confusion this may have caused.
However, we want to assure you that we are working to better understand the buy now pay later process. We acknowledge that there was a misunderstanding regarding the charge for one of the items, and we are working to rectify the situation.
Please be assured that the item that was paid for is currently in international transit from our office in Bali and is expected to be delivered by 3/31. We value your business and appreciate your patience and understanding.
If you have any further questions or concerns, please do not hesitate to contact us.
NOVICA
JF
Jordona F.
I attempted to order a pendant that was…
I attempted to order a pendant that was under $70. The next think my bank alerts me to is an approximate $64.00 & $381.00 charge. Contacted my back immediately and I will never attempt to order again.
Response from NOVICAMar 14, 2023
Thank you for bringing this issue to our attention. We apologize for any inconvenience this may have caused you.
We kindly request that you please contact us at [email protected] with further information regarding your order so that we may investigate and resolve the issue for you as soon as possible.
We take customer satisfaction very seriously, and we would like to ensure that this matter is resolved to your satisfaction. We appreciate your patience and understanding in this matter.
NOVICA
ML
Mathias L.
Cheap goods at high price..
Cheap goods at high price..
The goods are unfortunately manufactured with a low quality... they also look very cheap
However, the goods are offered at a much too high price!
Response from NOVICAFeb 21, 2023
Thank you for reaching out. We sincerely apologize that you were not happy with your shopping experience with us. The majority of our items are handmade by artisans around the world so, they are not machine made like most of the items that you find at your local department stores. We do offer a great return policy, as we always want our customers to be happy with their purchases. Please feel free to reach out to our customer service team as they would be more than happy to assist you in setting up a return for a full refund. We do apologize for any inconvenience.
NOVICA
