Elias
From $576 Worth of Jewelry to a Full-On Nightmare: Nialaya’s Quality and Customer Service Are a Complete Disaster
purchased four pieces of jewelry from Nyalaya, hoping for long-lasting, high-quality accessories that I could wear on special occasions. Unfortunately, I’ve been disappointed with the durability of most of them, especially considering I spent $375 in total. The first item I bought was the Simplicity bracelet. Despite wearing it fewer than 20 times — and always removing it before washing my hands, storing it in its original pouch, and placing it in a jewelry box — it has already started to tarnish. That was concerning, but things got worse with the Gentleman bracelet. I’ve worn it fewer than 10 times, only for formal meetings, and it's already scratched and has noticeable color fading. Again, I stored it carefully like the Simplicity bracelet. The beaded bracelet is the only piece that has held up well, which I appreciate. It’s gone through the same careful use and storage and still looks good. However, the most disappointing piece is the rope chain. Not only has it tarnished, but in several places, the plating has worn off completely — revealing the alloy underneath. This happened despite me wearing it only occasionally and storing it just like the others. I took care of every piece properly and expected much better longevity for the price. At this price point, quality and durability should be a given — not a gamble. I genuinely love the style and aesthetic Nyalaya offers, but I can’t overlook how quickly three of the four pieces degraded with minimal use. I’m sharing this with the hope that Nyalaya will take this feedback seriously and work on improving their quality. I’m not just disappointed — I feel let down after putting trust (and a substantial amount of money) into a brand I wanted to support. The items were brought from Miinto, and Boozt. Update: After leaving my initial review, I reached out directly to Nialaya to discuss the issues I’ve experienced with several of their pieces of jewelry. I highlighted the wear and fading of the plating on bracelets and a necklace, which I had worn for a short period of time under conditions that should not have caused this. In their response, I was informed that wear on gold-plated jewelry is a natural process, particularly on moving parts, and that this can happen regardless of price or quality. Nialaya did not offer any form of solution or compensation, nor did they suggest professional refinishing or anything else, as they believe that wear on their jewelry is inevitable. I had direct communication with the CEO of Nialaya, and despite explaining my concerns, they did not offer any resolution that would address my issues or meet my expectations, i told them I was open to their solutions, but wasn’t given any, instead in their final response they indicated that they couldn’t find a solution that would be fair for both parties, and they ended the communication without offering any further assistance, even though they didn’t try to offer me a solution. It’s clear to me that Nialaya doesn’t stand behind their products when issues arise, and based on my experience, I would not recommend shopping here. Save your time and money – there are better brands that actually care about customer satisfaction and product quality. TLDR: I had the pleasure of speaking directly with the CEO, and to be honest, I couldn’t have asked for a more perfect example of how NOT to handle a customer complaint. Instead of listening, empathizing, or offering any kind of solution, I was met with excuses, condescension, and a total refusal to acknowledge that their products might just be a bit subpar. Apparently, it’s normal for gold-plated jewelry to lose its shine and fade that quickly. Sure, if you're selling overpriced trinkets and expect your customers to just deal with it. So here’s a little tip for anyone thinking about buying from Nialaya: Don’t. There are way better brands out there who actually care about their customers and stand behind their products. If you want to pay premium prices for jewelry that looks good for a week, go ahead. But don’t expect any support if things go south. I’ve already done the legwork for you. Don’t waste your time and money. - I wore your jewelry less than 20 times each, and I’m still disappointed with the lack of solution offered. Just to clarify, it was Boozt, not you, that refunded me for one of the pieces. I still have two tarnished bracelets, and based on your response, it’s clear this is just dropshipped jewelry dressed up as something special. I’m glad others can now see how you handle these issues, so they’ll know exactly what they’re getting into. Frankly, this has been the most unserious interaction I’ve ever had with a brand. It’s hard to understand why you question my dissatisfaction when the only function my jewelry now serves is as a paperweight. 😶
Response from Nialaya JewelryAug 9, 2025
Dear Elias, Thank you for your very detailed take on plated jewelry — it’s impressive how much effort you’ve put into documenting something that’s actually common knowledge for anyone familiar with jewelry. I think it’s important to highlight that we proudly serve thousands of happy customers in over 150 countries and never receive complaints about our extra-thick, extra-strong plating. I’m sorry to say we simply couldn’t meet your expectations. You wanted to keep the jewelry, get your money back, and leave a one-star review — unfortunately, even we don’t have that kind of magic trick. You were already refunded for one piece, and you have expressed 100% satisfaction with another. So, effectively, you have two pieces of jewelry you’ve worn for months, which now show a few scratches — something that can happen regardless of how carefully jewelry is stored. Jewelry is made to be worn, and wear naturally results from that. While we always strive to assist our customers, there’s only so much we can do when fundamental expectations don’t align with reality. Given the length of your review, it’s quite clear that you are not easily pleased. Best regards, Team Nialaya