Max Tornow is the founder and managing director of Freedom Business Mentoring. Together with his team, he teaches coaches, consultants and service providers how to start their own online business and break free from the 9-to-5 hamster wheel.
Max Tornow Coaching (maxtornow.com) has 203 customer reviews on Five Star Index, with an average rating of 4.8 out of 5.
Also known as
maxtornow.com
Website
maxtornow.com
Category
Administration & Services
Listed on Five Star Index
2026
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Most recent review: June 2026.
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Max Tornow's Coaching is the best thing I have done in my life! I made my first close ever in this program with zero prior real business experience and it is all thanks to the coaches and this excellent program. When I first started, I was scared, my parents told me I would be scammed, and I was afraid to defy them and do what I wanted. Now, weeks later, my mindset is on a whole new level, I know what I want in life and I know what to do when I face resistance from both my environment and from myself. Now, it is no longer a question of will I achieve my goals, it is a matter of when. As long as I execute and continue with what I learned from this program that success is inevitable. Max and the coaches are absolutely amazing! GG!
JB
JeanLuc B.
Invest in yourself
If you are serious about starting your own coaching business this is the program for you. Max and his team have laid out the exact steps you need to take the whole way. There are experts for nearly every aspect of business that you can send all your questions to. Of course, it's not a magic pill. You still have to put in the effort to really make it happen, but to get from zero to one this is the best program you will find.
JD
Jason D.
Fantastic amazing mentorship provided…
Fantastic amazing mentorship provided from Max Tornow and the rest of the Team!
Amazing group that are definitely experts at what they teach, I've already started closing sales and have some more coming in this week as well!
I started out not know how to get in touch with my clients, I had no clue how to communicate properly and then close them on a call either.
I've learned how to do this in the first place which was amazing, find the right audience, where they are, and get even better at providing value in the form of my services!
Thanks Max Tornow and the rest of the coaches and team!
GG!
DS
Dominik S.
If you are a real action-taker
In the beginning, I was a little skeptical, because you hear about fraud on the Internet again and again. But I gave myself the chance to get my own freedom. At least I try it out.
But what I got involved with was great, I only noticed a couple of weeks later. I had zero business experience in areas like positioning, marketing and how to get to the clients you want to coach.
But the great thing is the step by step system and especially the guidance of the coaches regarding all the questions you have on your mind. Now I'm walking through this world with different eyes.
You are not alone. There are more and more action-takers who join the program and it is motivating to see others who are on the same path as you. Some are faster, some slower, it just depends on you.
If you are a real action taker in life and want to change something.
Max Tornow's coaching will save you a lot of time if you want to be a coach, service provider or consultant.
Greetings
AD
Andrea D.
I made 26,500 euros of sales so far…
I made 26,500 euros of sales so far with Max’s program. The coaches are great and supportive.
Thanks to the program my sales skills improved a lot. I’m more confident than ever about my capability to generate money, and to help people with my programs.
I tried different ways to make money online before, like selling video courses, with poor results. This time I finally succeeded to create an online business.
The process they teach is not always easy, you need to be willing to do what they tell you and to ask feedbacks, to but if you just do so, you will get the results.
My niche is helping people to lose weight. 100% of my clients are satisfied, and Max with his team helped me to make the structure of my own program so that it works the best.
Overall a great experience, it completely changes your mindset when it comes to business, and most importantly, if you execute you’ll get money and happy clients ;)
GG!
TB
Tiko B.
One of the best investments of my life
I joined FBM in the beginning of September got my first 2 closes back to back 2 months after joining.
I knew I wanted to teach exercise and healthy living to people but I had NO IDEA how. Now I can confidently say I help professions to become self-disciplined and productive in order to meet critical deadlines without feeling overwhelmed by the required work. In just 2 months time I was able to do what would have took me several years to do on my own.
Second greatest investment on my life, first is investing in the gym, sorry boys Lol.
The amount of positive change that’s happened in my life is actually insane, I have more freedom to travel, hang out with friends, hang out with family, and just do literally anything I want in my life. There is NOTHING holding me back anymore because I know if I have any problem regarding my business, the experts are just text away.
Once again, thank you to all the wonderful people that are part of FBM, wether the coaches or the clients, everyone is great people.
Can’t wait to keep moving forward! ❤️
ND
Natalie D.
5 Stars!!!
5 Stars!!!
To the point! No bs! Well prepared! Lots of support!
Wasn’t exactly sure what to expect, but am very impressed by the program thus far. My coach Robert D is awesome at continually navigating me in the right direction and his quick responses are always appreciated. As I am not one to take instruction easily, this has been a huge growth period for me to always be coach able. I wake up excited now to see what’s going to happen for the day and realizing that this is a legit business they are helping me create here. I am grateful to live in the best time in history as technology has allowed us to have on line businesses and move about the planet. Very Exciting! I had no idea what I wanted to help people with. The coaches helped me figure out my strengths and where I had experience and BOOM! We figured out my niche and I am so happy and look forward to helping these people! The constant feed back and genuine help coming from this program is really amazing! It’s funny how people you never met in person can have such an impact on your life in such a positive way. So because of this program I realize how much of an impact I can make on other people.
Big thanks to all the coaches and Max!
Looking forward to the future!
PE
Petru
Same advice over and over with little to no results
Edit 29 Mar 2021
Hello again Max,
First of all, thanks for editing your response so often. This way, Google will see that this page is updated frequently, and it will keep it at the top of the results. Probably with some basic SEO knowledge, you would have known that.
I'm thrilled that you started caring about your customer's satisfaction. If you care so much about my experience with your program, please remove the testimonials I gave you (the videos you just referenced in your edit).
I already notified you and used all the official means to take them down. Keep in mind that it's illegal to use someone's image without their consent, and I retracted my consent via all the possible means. Authorities take a bit longer to move, but I'm trying to save you the embarrassment.
It's not cool to block me on social media to keep using that same image without me knowing.
The videos you posted are lies. I haven't earned that amount of money in revenue. Those were contracts signed which is a massive difference to revenue (cash in the bank). Because of your weird sales techniques, the numbers were a lot lower.
What I can tell, though, is that now I work with some legit marketing and sales consultants. Because of their help, I now hit those numbers consistently, and I have a great team of people to work with me.
I think you should be alarmed that almost 2 years later, I talk to people in your program, and they have the same complaints that I used to have when I worked with you (insults, not enough leads, poor sales advice).
I hope from now on that you'll actually focus more on the quality of your coaching that you offer your clients. That way, you will get more positive reviews, and you won't need to come back here every few months and edit your comment.
Original review:
I encountered several problems through the program:
1. Sales training very brief. There are no real sales strategies. They tell you to ask for the money and keep pushing. If you join the program, you have to learn sales on your own.
2. Lead generation strategies were not working. Besides, "add a call to action to every post" the social media strategies are ineffective and outdated. Even though we had a big following, after turning the existing audience into clients, we struggled to find new ones. Posting to Facebook groups or repeat the same things over and over on social media didn't work.
3. Ads training is a complete joke. People signing up for the consultation calls were not in our target audience, and we ended up wasting lots of money on ineffective ads.
We got no personalized help. Moreover, each time I asked questions or suggested different strategies, I received only insults and got no explanations for why my suggestions were ineffective.
I obtained most of the results due to already having a big following. Afterward, I was unable to generate not even a quarter of the revenue and almost ended months at a loss. The advice received was to "keep doing what we tell you to do".
We had a 12 months 1:1 coaching contract, where they promised me that I'd earn 100k/month consistently. However, Max quit the WhatsApp mentoring group after 9 months despite the written agreement and the promises made. He said he could no longer help me.