Max Tornow is the founder and managing director of Freedom Business Mentoring. Together with his team, he teaches coaches, consultants and service providers how to start their own online business and break free from the 9-to-5 hamster wheel.
Max Tornow Coaching (maxtornow.com) has 203 customer reviews on Five Star Index, with an average rating of 4.8 out of 5.
Also known as
maxtornow.com
Website
maxtornow.com
Category
Administration & Services
Listed on Five Star Index
2026
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Most recent review: June 2026.
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Real shame about the sales guys
Had an initial call with one of the consultants, Niko, who went through some prep before organising a follow up call with one of the sales reps.
Something about the call just didn't sit right, the content that was discussed seemed valuable but something was holding me back.
After explaining what I would receive and telling me that it would cost 3000 USD I said that I didn't feel that it was right for me, I explained I wasn't 100% and that it wouldn't work if I wasn't 100% bought in and I had reservations so wouldn't be making a decision today. I told the sales person I felt his knowledge was definitely higher than mine but when I looked at what was covered I should know a lot of it and I was concerned that I would pay the money and not take the required action to make it a worthwhile investment.
From there the sales guy Josef went from telling me I was a perfect fit to someone who he wouldn't want on the programme because I had too much ego and telling me how much better he was than me because he was in his mid 20's and was making more money than I was. I tried to speak and was constantly talked over and berated, he used the information I had given him at the start of the call to attack me even bringing my pregnant fiancé into the discussion.
I was grateful at this point that he highlighted to me what my reservations were as this was definitely not a group of people that I would be wanting to associate with.
I cannot comment on the content as I never took the course and from what I heard it seemed that there was some real value, but I felt that when I said no I was attacked and pressured into spending money, despite being told one of the modules was how to positively deal with objections.
AD
abdulla D.
Used Car Salesmen of the Internet
So firstly let me say I am not the kind of guy to leave reviews (let alone negative ones) but felt compelled to do so. This should have been a 1 star review but decided against it because of great guys like Robert. I've been in the program for over half a year which is enough time for me to get a pretty good idea of whats going on around here.
Entering the program:
I had a 15 minute call with one of their team which was disguised as a 'consultation' call. The purpose of which was to find out how much money I have to see if I could afford their program. They ask questions like "How much do you have in savings right now?". If they don't like how thick your wallet is they wont move you along to the next stage. This is THE ONLY qualification criteria to get into the program.
Sadly I had enough cash to join the program and then had a 1 hour 'consultation' call. The expectation was that I would get alot of value from the call but instead was just told the 12 steps in the $3000 USD program that I would have to buy.
How do I know this is the case? Other students have expressed a similar opinion. Personally I worked as a Sales Coach for a Fortune 500 company closing deals to other Fortune 500 companies. Their qualification process is pretty dishonest.
The program itself
You can get all of this information and more for free on YouTube or Google.
Module 3,4, 5 and 6 niche selection and pain point gathering I found that to be quite good actually but again can be found online if you can be bothered to look.
Module 9 onwards is a disappointment. The lead generation and especially the sales module are pretty unhelpful and brief. You are better off reading books from Zig Ziglar, Jordan Belfort and Daniel H Pink to learn Sales if you have never sold anything before.
The live calls:
I am pretty split on this one because there are both good and bad aspects to them. I believe some of the coaches are truly well intentioned and there is some useful information that pops up once in a while but the problem is you just cant get the real tailored support you need. Its common to hear answers to your questions like: "Well I dont know your niche so you need to find xyz out for yourself". I mean its not their fault, they just don't know.
So I've attended Anthony Robbins seminars last year and he says that the best way to get to where you want to go is to be mentored by somebody who has walked that path before too. If they dont know my path how can they advise me appropriately? Every niche has its own unique set of challenges (which they even say). If you are a Guitar Coach you are better off paying a successful Guitar Coach to show you how he did it instead of getting vague (but well intentioned) advice. I would rather listen to Tony - Sorry.
Max's unethical marketing:
this is probably one of the worst aspects around FBM. If you check out Max's instagram you have people asking how long it can take to make $10k per month as a xyz coach. He will never provide any concrete value and overpromises by saying: "Only a couple of weeks if you do what we say". Now 'A couple of weeks' means 2 weeks (I even screenshot this out of disbelief). It certainly does not take 2 weeks or even 2 months to make $10k per month so this is false advertising.
Now his YouTube channel is also carefully constructed. There is no value on his channel at all just marketing designed to make you feel like you are missing out and to amplify the feeling of pain you have.
Why? Well what they teach is to make content designed to generate leads but to BE CAREFUL not to put any actionable value in there otherwise they wont buy from you. This is pretty messed up. Just look at other YouTube channels and you see them giving away everything for free because people dont pay for information they pay for application (As Gary Vaynerchuk would say). So again. Disappointing.
Conclusion
I would say it is most definitely not worth the price and doesn't deliver on what is promised. The whole idea is that you have to make Sales first and then build a brand, but why would people buy from you if they don't know who you are?
The truth is you can indeed make a little of money from this in the short term but because you have no brand there is no legacy or long term gain and most of all there is no fulfilment in the process, just DM'ing people all day every day trying to land a sale convincing people who dont know you to get coached.
As far as the other reviews here are concerned I wouldn't put to much weight on all the positive reviews, Alot are pick-up artist fanboy's who followed Max from his dating business. I also don't like the way FBM are unprofessionally responding to the negative reviews here calling out 'mental issues' and 'personal problems'. Thats not cool. Even if its true, this is their private life and just further alienates people.
Anyways thanks for reading.
- Unsatisfied customer
JK
Joona K.
98% of you shouldn't join this program
I'm trying to keep this as objective as possible, because I truly think there are some good parts of his coaching. It's just the fact that all of the good parts are largely overshadowed by the shady, disingenuous and even deceptive practices.
Let's talk about the content first:
This program does teach you about USP, niching down and pricing. It also has some filler content ranging from Max hyping you up to teaching you basic NLP. You are also paying for an invitation to a facebook group and weekly calls. This is for a price of 3000€.
The most valued asset is the Facebook group and the calls where the coaches answer your questions what you have about your start as an Online coach. Now, in the facebook group a lot of questions keep getting left unanswered by coaches, because they get so many questions in a now over 1,100 person group that they can't simply answer every nuance of question you have and keep it to a sentence at max. There is also a big turnover rate for the coaches, new coaches popping up and old ones going without any clarification of their actual skill and ability to teach this stuff. I've tried to google some of the coaches and what they do but all I could find is some makeshift sites that lead me nowhere.
I tried to complain about this once but the coaches then decided to kick me out of the group as a way of solving the problem, only to reinvite me since they saw that my 30-day refund policy hadn't expired yet.
Now as for the calls, they are actually pretty decent. There seems to be some alright information or at least you getting hyped up so that you can manage to keep going.
Now as for the actual results:
There seems to be about 95% failure rate, where people do not get ANY closes in their 3 month period that they are in the group. After the 3 months however, they can manage to get a few closes. For some people that's as much as 6 months of work, for 2000 extra euros or dollars. Now, if you do think you have a good skill that you could coach I could even say that this could be a viable purchase but if you don't have a clear idea then I strongly advise that you do not join this program. Even what Max may market on his Youtube or Instagram.
Which gets me to the next point, marketing:
This program is marketed EXACTLY like the other scam programs, like Dan Lok, Tai Lopez etc. They sell you this dream, which is a good tactic and they teach this also in the program but it is highly misleading since 98% of the people never reach this goal and the ones that do ISN'T because of this program. I have talked to plenty of people on this program and the program only gave them the starting push to start doing it, which if you have the willpower you can do yourself and not waste 3000€ on doing that. Or they already had their coaching business but did things a bit wrong and by tweaking a couple things did manage to boost their sales. Now is this thanks to this program? I'll give them a little bit credit of it but NOT the 95% like they make it seem like. The people who managed to get the sales are the ones doing the work and the program is just a 3000€ launching platform.
The only job of Max's is to advertise this great lifestyle that he has on instagram and Youtube, while injecting your mind with the message of "you can do it too" and "its very simple" etc. He is like this slow and constant drip that poisons your mind over a very long time when you watch his content to actually think that he's this great business person to look up to while only being the marketing front for this.
Also, There. Is. No. Qualification.
Everyone who wants to gets accepted into this program.
There is no limited space on this program.
EDIT: Anyone who criticizes Max gets marked as an unstable person with a bunch of twisted lies. Most people who dont succeed feel like it was their own fault. If there would be such a good success rate why so few positives with over 1100 people now? Wouldnt everyone be yelling from happiness if this wasnt really just too good to Be true? Think for yourselves. Dont just trust me or Max.
Max tries so hard to get this review removed, I made a youtube video on it you can search it but I can't link it here.