Max Tornow is the founder and managing director of Freedom Business Mentoring. Together with his team, he teaches coaches, consultants and service providers how to start their own online business and break free from the 9-to-5 hamster wheel.
Max Tornow Coaching (maxtornow.com) has 203 customer reviews on Five Star Index, with an average rating of 4.8 out of 5.
Also known as
maxtornow.com
Website
maxtornow.com
Category
Administration & Services
Listed on Five Star Index
2026
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I'm 29. Before joining Max's coaching program, I've been in business for 5 years, trying to "figure it out myself". I've gotten to 100K/year with one business, but the profit margin is not that high and I have to split it with 3 other associates.
I've then joined Max's advanced program, and I still find it fascinating with how much clarity he takes you through the 3 basic business concepts: positioning in a niche market, knowing your target audience and sales. And the feedback is great, any questions you have get answered, even in the edgiest of cases.
Also, in the advanced program I have 1:1 with Max and his team. They didn't take me lightly, they are though and my ego got blown away multiple times. But damn, it was effective, and it got me to incredible results fast.
I've joined the program 30 days ago and I've learned more business in one month than in my 5 years of "trying it out myself".
Also, this month I've made over 35K EUR, and I feel there is no limit to how far can sales go!
I will for sure reach 1 million EUR next year with Max, Nikita, Josef and all of his team's feedback and help.
IU
Isa U.
Epic!
Really great work! Helped me a lot to build a system and close my clients in a systematic and successful way. It is a really great Energy in the Coaching-Sessions and awesome Input in the Program itself. I went from 1.000 to €10.000 and more in only a few weeks, because of the help of the FBM-Coaches. I really struggled before, but they helped me a lot with the mindset and the operations to optimize the business, so that i can grow quick, but safe, without creating too much damage to the process. Big thanks! Recommend it to everybody, who is ready to start off with his dreams and to begin a career of abundance and freedom.
JM
Jakov M.
Literally the cure to cancer.
Built up a mindset that selling is good, that it would be BAD not to sell my services as my services change peoples lives for the better.
As the mentoring taught me... I hold the cure to cancer :)
And I must let EVERYONE know!
This makes objection handling a piece of cake
Sales became easier, generating leads feels natural because I truly believe I can help them all!
Before.. I felt like I was bothering people when generating leads, I used to mentor before but lead gen was always a massive problem for me - not to mention all the other problems, pricing, offer, duration, how to coach etc...
All of that was polished in the mentoring, it was a smooth experience
Thank you to everyone, very very grateful to be here
Now it's onto scaling and reaching 10k per month!
Let's crush it, let's get good, GG!
PM
Philip M.
The Freedom Business Mentoring Program
The Freedom Business Mentoring Program by Max Tornow and almost a dozen other coaches, has been extremely valuable to my success as an online coach. The Weekly live calls with Max and the other coaches truly gave me the confidence to go out there and take action. I’ve closed $39,500 on 13 clients, just in the last 10 weeks, since I got my 1st client. Not to mention I have collected $19,500 Being Apart of this group really inspires me to be great because It’s so much easier to conquer big goals when you are surround by winner. Failure is a thing of the past for the people in this group.
FE
Felix
I had doubts but I did it anyway
I had doubts but I did it anyway. Getting on the program was the best decision in my life. After 10 weeks in the program I already have my first client. At first, I did not believe it was possible. But I simply executed the proven path. Part of that was knowing how to position myself. The coaches are a good example and give you the advice you need. Also, since working with this group of guys, my mindset reached a new level. It simply raised my confidence and strengthened my believe that making money in my niche online is possible. It would not have been possible to reach such mindset without being surrounded daily with a group of positive, experienced action takers.
The skill of making money online, especially generating leads, is something that will become basic knowledge in the next 20 years. I am so grateful to not miss out on this system on how to get clients for your coaching business. This is like investing in bitcoin while it still was unknown to public. You do not want to miss out on that.
Working in sales in a 9/5 job can't be compared with the sales you learn here. FBM made me realize that selling is good because you help people to make a decision to improve their life.
The only thing I regret is not investing in this program earlier because that would have saved me valuable time, and ultimately - money.
PD
Patrick D.
I officially have my own Freedom Business
The crazy thing is I didn’t believe this was for me.
Honestly, I’ve always thought:
1. I could never make good money without living in an expensive city
2. I would never be able to become an online coach, charging 12-18k for 1-on-1 coaching.
3. I couldn’t leave my current unhappy lifestyle behind.
In a mere 6 months, with Max and his team’s guidance and mentoring,
I’ve:
1. Created an online business, breaking over 20k CASHFLOW a month.
2. Moved from expensive Washington DC to my dream city, Medellin, Colombia.
3. Happily charge clients 12-18k USD for 1-on-1 coaching, and see my clients change their lives.
You now have a choice to apply.
It’s simple.
The crazy part is,
you’re already 90% of the way there.
PE
Petri Eino Johannes P.
Great info but not all advice without problems
So I bought both the basic FBM program and the advanced (BBM) program. I wrote this review to serve whomever is considering buying the product(s).
Here's an honest review of both, PROs and CONs in the end:
My experience with FBM in the start was really good, the basic program provides very well structured information about starting a proper online business from scratch. Value for price is great.
Back then (10/2019) the answers from coaches were sometimes a little copy-paste and took a long time, but it’s improved since. This wasn’t crippling but annoying when you’re already stressed.
All in all, the basic program was a really positive experience and gave me tools to create a product and a basic coaching structure from scratch.
NOTICE: If you're planning on buying this, make sure that you are prepared to work as an ENTREPRENEUR.
That means: a lot of effort, focused hard work, being resilient, tolerate a lot of failures when you learn your craft. It is literally creating a business. It's NOT easy even with good structure and advice. And tbh it's not supposed to be.
IMHO most of the people who don't get results, do this for the wrong reasons and don't understand that this requires a lot of grit. It's not a little thisanthat and you're on the roof in a jacuzzi with models.
There's also a slight problem with the advice in the basic program about picking your niche / crafting your offer.
IMHO I've seen some pretty wild niches accepted that really don't solve a big pain PLUS the person is not v professional, which results in a POOR product-market-fit.
I succeeded fairly fast to get my first money, but I'm a qualified professional in my business.
I personally did sell my coaching for over 10,000 € / month in several months during FBM, but context matters: that's not more I used to make in my work before.
I was sold the advanced branding course in 4/2020. This course is for setting up your brand in social media and prepping for advertising.
I felt I wasn't ready for it but they repeat the mantra "you're never ready" in FBM so I took the advice and bought. When I articulated my concerns, I was told "if you're making sales, that's enough proof".
I struggled moving the advanced course forward and didn't manage to figure out why, for a long time.
The feedback I got was ~ "you're moving too slow" and when I was describing struggles with all my clients being too different it was "a mindset problem".
Turns out, I managed to sell coaching during FBM with proper niche.
The niche that got accepted in the program was (rough translation from my native Finnish) "I help entrepreneurs and commission paid salespeople increase their sales without being pushy or stressing about time management". Not specific at all.
(When this led to all kinds of problems I seeked help from outside FBM - and I heard from 3 separate coaches who help with similar stuff that my niche is the problem. At first glance. With the outside advice I understood that's true.)
Recap: because niching down was a failure from the start, I couldn't develop a scalable product because clients were too different from each other. This is why I couldn't create marketing messages that hit a specific enough pain so also ads failed and cost me a good amount of €.
But I’m good at DMing (manual outreach), so I could get people on the phone and dig into their individual situation deep enough that they were convinced we should talk.
So I managed to sell with poor positioning by doing a lot of cold outreach.
This is why I never really got to concentrate on utilizing all the info in the advanced program and it took me a long long time to realize where the problem was because "FBM is never wrong".
This leads me to the final negative point. "Customer is always wrong" i.e. FBM is never wrong.
The way I see it (my personal opinion) is that Max feels that his knowledge is so great, that if you question anything you're "whack" or "you have a mindset issue".
At times Max is also really abusive towards clients in the way he answers questions on live calls (sometimes also in fb support group).
I've noticed in conversations with multiple FBM members that they don’t want to ask advice because of this attitude towards the clients. It feels (my personal opinion) like at times it's more important for Max to be the king than the client having clarity about the topic.
I got them a few clients by recommending but can't recomm, as is.
+++
Good structure
Excellent info
Group learning (live calls)
Real tools for making money and progressing in business
---
Customer is always wrong
Upsell disregarding your situation
Max's high-school-bully attitude
P.S. They tried also to upsell me twice to the 1:1 (price 5 fig) and I asked a few 1:1 client experiences. Got "meh" answers and replied afterwards to Max, he said I'm not ready in my situation for 1:1. Go figure.
IV
Ivan V.
High recommendation!!!
First of all,
I would like to say one big thanks to the Freedom Business Mentoring team and especially to Max Tornow because my life has changed in a very positive way!
I start my one business and I start earning money by coaching people how to speak the German language, just by sharing my experience and showing my clients the best way!
Do I have a certificate?
Did I study?
NO!!!
It was just me, my life experience and that it!
That why I would like to recommend the FBM program and give it 5 STARS!
Greetings from Prague!