Petri Eino Johannes P.
Great info but not all advice without problems
So I bought both the basic FBM program and the advanced (BBM) program. I wrote this review to serve whomever is considering buying the product(s). Here's an honest review of both, PROs and CONs in the end: My experience with FBM in the start was really good, the basic program provides very well structured information about starting a proper online business from scratch. Value for price is great. Back then (10/2019) the answers from coaches were sometimes a little copy-paste and took a long time, but it’s improved since. This wasn’t crippling but annoying when you’re already stressed. All in all, the basic program was a really positive experience and gave me tools to create a product and a basic coaching structure from scratch. NOTICE: If you're planning on buying this, make sure that you are prepared to work as an ENTREPRENEUR. That means: a lot of effort, focused hard work, being resilient, tolerate a lot of failures when you learn your craft. It is literally creating a business. It's NOT easy even with good structure and advice. And tbh it's not supposed to be. IMHO most of the people who don't get results, do this for the wrong reasons and don't understand that this requires a lot of grit. It's not a little thisanthat and you're on the roof in a jacuzzi with models. There's also a slight problem with the advice in the basic program about picking your niche / crafting your offer. IMHO I've seen some pretty wild niches accepted that really don't solve a big pain PLUS the person is not v professional, which results in a POOR product-market-fit. I succeeded fairly fast to get my first money, but I'm a qualified professional in my business. I personally did sell my coaching for over 10,000 € / month in several months during FBM, but context matters: that's not more I used to make in my work before. I was sold the advanced branding course in 4/2020. This course is for setting up your brand in social media and prepping for advertising. I felt I wasn't ready for it but they repeat the mantra "you're never ready" in FBM so I took the advice and bought. When I articulated my concerns, I was told "if you're making sales, that's enough proof". I struggled moving the advanced course forward and didn't manage to figure out why, for a long time. The feedback I got was ~ "you're moving too slow" and when I was describing struggles with all my clients being too different it was "a mindset problem". Turns out, I managed to sell coaching during FBM with proper niche. The niche that got accepted in the program was (rough translation from my native Finnish) "I help entrepreneurs and commission paid salespeople increase their sales without being pushy or stressing about time management". Not specific at all. (When this led to all kinds of problems I seeked help from outside FBM - and I heard from 3 separate coaches who help with similar stuff that my niche is the problem. At first glance. With the outside advice I understood that's true.) Recap: because niching down was a failure from the start, I couldn't develop a scalable product because clients were too different from each other. This is why I couldn't create marketing messages that hit a specific enough pain so also ads failed and cost me a good amount of €. But I’m good at DMing (manual outreach), so I could get people on the phone and dig into their individual situation deep enough that they were convinced we should talk. So I managed to sell with poor positioning by doing a lot of cold outreach. This is why I never really got to concentrate on utilizing all the info in the advanced program and it took me a long long time to realize where the problem was because "FBM is never wrong". This leads me to the final negative point. "Customer is always wrong" i.e. FBM is never wrong. The way I see it (my personal opinion) is that Max feels that his knowledge is so great, that if you question anything you're "whack" or "you have a mindset issue". At times Max is also really abusive towards clients in the way he answers questions on live calls (sometimes also in fb support group). I've noticed in conversations with multiple FBM members that they don’t want to ask advice because of this attitude towards the clients. It feels (my personal opinion) like at times it's more important for Max to be the king than the client having clarity about the topic. I got them a few clients by recommending but can't recomm, as is. +++ Good structure Excellent info Group learning (live calls) Real tools for making money and progressing in business --- Customer is always wrong Upsell disregarding your situation Max's high-school-bully attitude P.S. They tried also to upsell me twice to the 1:1 (price 5 fig) and I asked a few 1:1 client experiences. Got "meh" answers and replied afterwards to Max, he said I'm not ready in my situation for 1:1. Go figure.