Max Tornow is the founder and managing director of Freedom Business Mentoring. Together with his team, he teaches coaches, consultants and service providers how to start their own online business and break free from the 9-to-5 hamster wheel.
Max Tornow Coaching (maxtornow.com) has 203 customer reviews on Five Star Index, with an average rating of 4.8 out of 5.
Also known as
maxtornow.com
Website
maxtornow.com
Category
Administration & Services
Listed on Five Star Index
2026
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Most recent review: June 2026.
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If you love money and being in control of your time and location then this program is for you!
If you are somebody who truly hates your boring routine of a 9-5 (in my case 8-4:30) this program will give you the start that you need. FBM has multiple coaches that will help you in every aspect of your business. I started from ABSOLUTELY ZERO experience when it comes to sales and ABSOLUTELY ZERO experience when it comes to coaching. Within weeks I was able to understand who to reach out to, how to talk to them, how to get them on a call and how to close them with premium prices. I eventually got my first client at $1k and now I am charging $4k in a matter of less than a year! As long you put the work in you'll see some real results. I am now on pace to quit my job as a Physical Therapist by the end of this year!
JE
Jeremy
I've found the best job in the world!
I learnt a lot about confidence and socialising through Max after a breakup. Now i'm using that same knowledge and helping others improve their life too, while being paid incredibly well for it!
This program shows you literally step by step how to build an online coaching business WITH regular feedback from a fantastic team of coaches and mentors, as well as a massively supportive network of other online coaches in the program.
You'll have to put in the work to build your freedom business (literally), but you'll never be alone in doing it, and the results are so incredibly rewarding.
To FBM, GG!!
CH
Clemens H.
This programm absolutely changed my way…
This programm absolutely changed my way of thinking my way about business. Highly recommend it! No matter if you are an absolute beginner or business professional, there is so much value to be gained in this programm. Jump in and enjoy the ride!
JK
Joona K.
98% of you shouldn't join this program
I'm trying to keep this as objective as possible, because I truly think there are some good parts of his coaching. It's just the fact that all of the good parts are largely overshadowed by the shady, disingenuous and even deceptive practices.
Let's talk about the content first:
This program does teach you about USP, niching down and pricing. It also has some filler content ranging from Max hyping you up to teaching you basic NLP. You are also paying for an invitation to a facebook group and weekly calls. This is for a price of 3000€.
The most valued asset is the Facebook group and the calls where the coaches answer your questions what you have about your start as an Online coach. Now, in the facebook group a lot of questions keep getting left unanswered by coaches, because they get so many questions in a now over 1,100 person group that they can't simply answer every nuance of question you have and keep it to a sentence at max. There is also a big turnover rate for the coaches, new coaches popping up and old ones going without any clarification of their actual skill and ability to teach this stuff. I've tried to google some of the coaches and what they do but all I could find is some makeshift sites that lead me nowhere.
I tried to complain about this once but the coaches then decided to kick me out of the group as a way of solving the problem, only to reinvite me since they saw that my 30-day refund policy hadn't expired yet.
Now as for the calls, they are actually pretty decent. There seems to be some alright information or at least you getting hyped up so that you can manage to keep going.
Now as for the actual results:
There seems to be about 95% failure rate, where people do not get ANY closes in their 3 month period that they are in the group. After the 3 months however, they can manage to get a few closes. For some people that's as much as 6 months of work, for 2000 extra euros or dollars. Now, if you do think you have a good skill that you could coach I could even say that this could be a viable purchase but if you don't have a clear idea then I strongly advise that you do not join this program. Even what Max may market on his Youtube or Instagram.
Which gets me to the next point, marketing:
This program is marketed EXACTLY like the other scam programs, like Dan Lok, Tai Lopez etc. They sell you this dream, which is a good tactic and they teach this also in the program but it is highly misleading since 98% of the people never reach this goal and the ones that do ISN'T because of this program. I have talked to plenty of people on this program and the program only gave them the starting push to start doing it, which if you have the willpower you can do yourself and not waste 3000€ on doing that. Or they already had their coaching business but did things a bit wrong and by tweaking a couple things did manage to boost their sales. Now is this thanks to this program? I'll give them a little bit credit of it but NOT the 95% like they make it seem like. The people who managed to get the sales are the ones doing the work and the program is just a 3000€ launching platform.
The only job of Max's is to advertise this great lifestyle that he has on instagram and Youtube, while injecting your mind with the message of "you can do it too" and "its very simple" etc. He is like this slow and constant drip that poisons your mind over a very long time when you watch his content to actually think that he's this great business person to look up to while only being the marketing front for this.
Also, There. Is. No. Qualification.
Everyone who wants to gets accepted into this program.
There is no limited space on this program.
EDIT: Anyone who criticizes Max gets marked as an unstable person with a bunch of twisted lies. Most people who dont succeed feel like it was their own fault. If there would be such a good success rate why so few positives with over 1100 people now? Wouldnt everyone be yelling from happiness if this wasnt really just too good to Be true? Think for yourselves. Dont just trust me or Max.
Max tries so hard to get this review removed, I made a youtube video on it you can search it but I can't link it here.
KT
Kot T.
These guys know what they're doing!
These guys know what they're doing. Is it work? yes. Could you do this kind of work without them?
DON'T TRY! You'll waste your time. INVEST in their help: save yourself time, energy, and money. If you want to be an online coach, you've found the program for you.
Good luck ;)
LM
Luke M.
The coaches legitimately care about you…
The coaches legitimately care about you and your success. They remember you on a first name basis and give their detailed expertise on your PERSONAL situation. Honestly I would put these guys work ethic on par with Santa Claus just in the sense that they literally deliver the answer to every single question that comes up either on the live calls or in the facebook group. I literally feel like I’m letting them down if I don’t execute properly and I know I’m going to hear about it from them if I don’t. Results aside this program is worth the investment just to take a look into a window of what it’s like to retain focus, cut out all the things that don’t matter and just get a clear vision of how these guys that make real money work. You just end up absorbing these habits, work ethic, a strong frame of what you accept into your reality and what you decide to turn away. I can’t tell you how many powerful mindset shifts that I’ve made that help me not only in selling and getting work done but in the way I look at every aspect of my life. Every coach is highly trained in the art of leading which is ultimately what I’ve learned you need to become to be successful at this or anything else. A lot of video products I’ve bought I ended up not getting results because no one was there to tell me which tweaks I needed to make in my strategy. I’ve been in this program for a year, it was a solid 8 months before I got any real results but I never gave up and I never felt neglected. Every time I wanted to give up The coaches were always there to let me know that the process is proven, I just need to believe in it and execute accordingly. This may I had my first month making 5 figures as an online guitar coach. My reality is completely changed. I don’t understand when people emphasize the statement “oh my god it’s THIRTY DOLLARS!!” It literally does not compute. I’ve been listening to these guys too much that are spending 22k on some cool new clothes in one weekend traveling the world, not to mention the mindset shift that every proper investment will return on itself and the price is irrelevant because you’ll make it back 10x and beyond. I’m not nearly where I want to be yet but I was easily upsold because I know what freedom business mentoring teaches works and it’s become apparent that If you want develop a luxurious lifestyle you just need to develop the habits of people that live a luxurious lifestyle. As simple as it sounds it’s the truth. Surround yourself with the personalities in FBM and you’ll come out a shark, no question GG!!
GT
Gilbert T.
I started the program when I was 19…
I started the program when I was 19 years old and had zero experience in business, sales, lead gen, etc. I didn’t even know what I wanted to do with my life. But in the end, the coaches at FBM showed me the way.
It was difficult initially and took me around 6 months to make my first sale, but as a complete beginner, I was happy to even make my first dollar online....and by dollar I mean thousands.
I have now closed 3 clients over a year in, making me back the $3k I invested into the program, and an additional $2.5K on top. This program has really taught me many valuable lessons about mentoring, asking for feedback, consistency, and work ethic. The facebook group is full of positive and encouraging people. The coaches are phenomenal especially Nikita, Joseph, and Max. The coaches who respond in the group (Eoin, Robert) give amazing support and feedback. On top of this, they still kept me in the group beyond the promised 12 week period. This means I get continued support and I can continue to make money.
I did sometimes run into internal obstacles with FBM because I had other commitments, but in the end the program works. I do have to say that just relying on the program to get you results is not enough. The program and accountability is there to support and give you tools/feedback, but at the end of the day it’s your own business in which you have to run. You make the mistakes and you are responsible for all outcomes. You must ask the coaches specific questions and work on your bottlenecks to make progress, and have patience.
When I started a lot of people told me FBM was a scam. That it doesn’t work or is just teaching me to scam other people. But after getting my results from doing EXACTLY what the coaches told me to do and nothing else, I learned and was able to convince the people around me that this is a way of life.
I could’ve made more money in the course of a year but I had other commitments. Overall this program is not a quick fix for a quick result, but a backbone for me in all future entrepreneurial endeavors.
My only gripe I have with the program is how crammed Dario’s calls are. I haven’t directly talked to Dario in a very long time and most of my lead gen questions have been answered by Eoin, Robert, Pablo, etc. I wish Dario would have more time to answer questions because although I get frustrated that he never gets to me, I do understand that his questions are very difficult to answer.
Other than that, this is a life changing program if you want to make it so!!!
DA
David
So Freedom Business mentoring is the…
(update after 7 months below!)
So Freedom Business mentoring is the best Busniess mentoring you can take as someone who is just starting out
They made me achieve all of what they promised
I got to 10K $ all by myself, without spending money on a website, ads, YouTube channel....nothing
They teach you the things that really make the difference
The coaches are always there to help you and they manage to gather around a group of people that all have the fire in their eyes.
The people in the group just crushing it...Best investment in my life and I mean it
So since I wrote this review I upgraded to the advance program in the last 3 months I've been making 18k a month! tomorrow I am starting to hire my first employee.