Max Tornow is the founder and managing director of Freedom Business Mentoring. Together with his team, he teaches coaches, consultants and service providers how to start their own online business and break free from the 9-to-5 hamster wheel.
Max Tornow Coaching (maxtornow.com) has 203 customer reviews on Five Star Index, with an average rating of 4.8 out of 5.
Also known as
maxtornow.com
Website
maxtornow.com
Category
Administration & Services
Listed on Five Star Index
2026
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Most recent review: June 2026.
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Excellent investment. Max and his team of qualified coaches are almost 24/7 available to help you with whatever issue you have.
The course content itself is good, and the community is inspiring and even the other students have some helpful techniques they share.
Excellent ROI for your investment!
TG
Tom G.
The BEST investment that I've made in my life!
This Program is so perfectly put together: from the early stage of enrolling me as a client, guiding me through the videos, the content I learned, to the accountability, the 24/7 available feedback from the coaches in our FB group, the amazing weekly calls schedule, and the overall energy of the small community that FBM has built.
I'm so grateful for being a part of this wonderful program, I would HIGHLY recommend joining to anyone who's thinking seriously about starting his own business of coaching /service providing. it has been an absolute pleasure and an amazing process to work with FBM!
SG
Simon G.
Helpful programm for building your online business from scratch
The program is very awesome, if you follow this path and literally do what the coaches tell you to do and with a little bit trial and error, you will surely get the reuslts Max mentioned in his social media and in his programm, this is what I think. In my case I already had good sales skills to begin with, but I didn't know how to position myself properly, craft a great offer and had a huge bottleneck with my lead gen. In all of these arias max and the coaches helped me a lot. Especially the lead gen call with Dario was really helpful to me to convert my business in which I help introverts to conquer loneliness by helping them to make, build and maintain friendships, into a business with 8k revenue per month from scratch, which is why I am very grateful for the opportunity FBM and know BBM gave/ gives me.
LH
Lars H.
Freedom and escape of the 9-5 hamster wheel
I am a normal dude, 20 yrs old, coming from a normal 10.000 people farm village in Germany, went through normal high school education and vocational college. I’m working at a normal 9-5 job in a bank. I have NO prior business experience.
You can see that I’m not special nor talented in regards of business. I’m an ordinary guy living an ordinary life. You would think...
I always wondered what was beyond my job. I have so many dreams and goals that I want to achieve and I early felt that my job was holding me back. It’s a liability for the life I actually want to live...
“Listen Lars, get good grades, always please your teachers, go study something and get a nice, well paid job in a big corporation! Then slave away in extra hours, climb the corporate ladder, get married with a wife you don’t like and buy a house with debt lasting the rest of your life. Repeat this for 40 years, burry your dreams and slowly DIE inside until you actually die full of regret.
Don’t let this become your life, you deserve better. You deserve a life of freedom, seeing the world, work wherever you want, whenever you want. But only if you are ready to put in the work...
You know, to achieve this, you need a plan. Because to have no plan at all, is the single worst plan to have.
And these guys from Max and his team have it for you, as they have it for me. It’s simple and it has worked for thousands of people before you and me.
1.) Know your strengths and weaknesses
2.) Position yourself in a niche market
3.) Get to know your target audience and what they want
4.) Sell to them what they told you they want
5.) Get your first paid client/clients
6.) Repeat until you hit 10k a month
Don’t get me wrong. This is no fairy tale or magical pill. You need to be ready to put in the work. But it’s a simple process and all you have to do is follow it.
My advice to you:
book the consulting call!!!! You will talk either to max or one of his team members, it’s for free and huge value for you. Tell them about your situation and they can help you on the spot. No-brainer my friend. Go for it, become free and escape the 9-5 hamster wheel. See you soon as a new member hopefully :)
GG
DS
Denis S.
You need to make this program
You need to make this program. Seriously! There is so much value in here that is not only applicable in business but for your life in general.
You can also see it as a personal-development course on overdrive. Why? Because you have to face all your insecurities and if you want to b**** out, there is always someone holding you accountable and making sure you achieve the next level.
The biggest lessons I received were always related to my own wrong/whack ideas and experiences from my past (failed) attempts to get a grasp on entrepreneurship and building my own business. I always tried doing everything on my own before, but why not getting a shortcut if someone offers you that helping hand?
They always mention that you don't need any prior business-experience, I'd even go as far as to say that it is an advantage if you don't have any prior business experience and let yourself guide through the whole process by pros.
All of the coaches and livecalls are absolutely amazing and they know what they are talking about. Also, they always have your back and help you, if you're stuck somewhere.
I do not regret one minute of this continuing journey!
SJ
Sachin J.
How FBM changed my life.
I'm from a small town in India, 21 years old college dropout. A few months ago I joined a freedom business mentoring program. I never thought a guy like me from a small town can start closing high ticket clients and build my own freedom business. In starting, I had a very bad mindset that I can't charge that much and people will not pay me and so on. Usually, they don't allow but I stared with very low and closed my first client for 700$ (public speaking niche). I'm glad that I'm surrounded by great people and an amazing community of other people. I believe that if a guy like me can build my business with their help for others it can be easier than that.
Message for my mentors (Max): if you're reading this, thank you so much for all the value and support. Namastay 🙏
AD
abdulla D.
Used Car Salesmen of the Internet
So firstly let me say I am not the kind of guy to leave reviews (let alone negative ones) but felt compelled to do so. This should have been a 1 star review but decided against it because of great guys like Robert. I've been in the program for over half a year which is enough time for me to get a pretty good idea of whats going on around here.
Entering the program:
I had a 15 minute call with one of their team which was disguised as a 'consultation' call. The purpose of which was to find out how much money I have to see if I could afford their program. They ask questions like "How much do you have in savings right now?". If they don't like how thick your wallet is they wont move you along to the next stage. This is THE ONLY qualification criteria to get into the program.
Sadly I had enough cash to join the program and then had a 1 hour 'consultation' call. The expectation was that I would get alot of value from the call but instead was just told the 12 steps in the $3000 USD program that I would have to buy.
How do I know this is the case? Other students have expressed a similar opinion. Personally I worked as a Sales Coach for a Fortune 500 company closing deals to other Fortune 500 companies. Their qualification process is pretty dishonest.
The program itself
You can get all of this information and more for free on YouTube or Google.
Module 3,4, 5 and 6 niche selection and pain point gathering I found that to be quite good actually but again can be found online if you can be bothered to look.
Module 9 onwards is a disappointment. The lead generation and especially the sales module are pretty unhelpful and brief. You are better off reading books from Zig Ziglar, Jordan Belfort and Daniel H Pink to learn Sales if you have never sold anything before.
The live calls:
I am pretty split on this one because there are both good and bad aspects to them. I believe some of the coaches are truly well intentioned and there is some useful information that pops up once in a while but the problem is you just cant get the real tailored support you need. Its common to hear answers to your questions like: "Well I dont know your niche so you need to find xyz out for yourself". I mean its not their fault, they just don't know.
So I've attended Anthony Robbins seminars last year and he says that the best way to get to where you want to go is to be mentored by somebody who has walked that path before too. If they dont know my path how can they advise me appropriately? Every niche has its own unique set of challenges (which they even say). If you are a Guitar Coach you are better off paying a successful Guitar Coach to show you how he did it instead of getting vague (but well intentioned) advice. I would rather listen to Tony - Sorry.
Max's unethical marketing:
this is probably one of the worst aspects around FBM. If you check out Max's instagram you have people asking how long it can take to make $10k per month as a xyz coach. He will never provide any concrete value and overpromises by saying: "Only a couple of weeks if you do what we say". Now 'A couple of weeks' means 2 weeks (I even screenshot this out of disbelief). It certainly does not take 2 weeks or even 2 months to make $10k per month so this is false advertising.
Now his YouTube channel is also carefully constructed. There is no value on his channel at all just marketing designed to make you feel like you are missing out and to amplify the feeling of pain you have.
Why? Well what they teach is to make content designed to generate leads but to BE CAREFUL not to put any actionable value in there otherwise they wont buy from you. This is pretty messed up. Just look at other YouTube channels and you see them giving away everything for free because people dont pay for information they pay for application (As Gary Vaynerchuk would say). So again. Disappointing.
Conclusion
I would say it is most definitely not worth the price and doesn't deliver on what is promised. The whole idea is that you have to make Sales first and then build a brand, but why would people buy from you if they don't know who you are?
The truth is you can indeed make a little of money from this in the short term but because you have no brand there is no legacy or long term gain and most of all there is no fulfilment in the process, just DM'ing people all day every day trying to land a sale convincing people who dont know you to get coached.
As far as the other reviews here are concerned I wouldn't put to much weight on all the positive reviews, Alot are pick-up artist fanboy's who followed Max from his dating business. I also don't like the way FBM are unprofessionally responding to the negative reviews here calling out 'mental issues' and 'personal problems'. Thats not cool. Even if its true, this is their private life and just further alienates people.
Anyways thanks for reading.
- Unsatisfied customer
JG
J G.
High pressure sales techniques
High pressure sales techniques, cost is £8000 and they threatened me with 'consequences' if I cancelled during the legally allowed cool-off period.
Not surprised that the only good reviews are 'invited' by the company.
Response from Max Tornow CoachingJul 10, 2020
Dear Mr. Greenwood,
We are sorry that you felt threatened by our practices, please understand that this was not our intention at all and a review will be completed so we can improve our processes and procedures.
As you only spoke with our experts on a consultation call, we believe your review rating to be inaccurate considering you aren't even a member of our program.
That being said, should you wish to begin your journey to building a freedom business, please don't hesitate to get in touch.
Yours sincerely,
Team Max Tornow.