Ligna is a complete sales, marketing, and enablement platform with every feature you need to close clients, manage content, oversee projects, and track every detail.
Ligna (ligna.io) has 65 customer reviews on Five Star Index, with an average rating of 3.6 out of 5.
Also known as
ligna.io
Website
ligna.io
Category
Sales & Marketing
Location
Austin, Texas
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 12% of reviews.
Latest
Most recent review: September 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
Ligna is all the way back and better because of Ai. We all have experienced how ai has made some software feel like they were left behind. Ligna is becoming a beast. Im so grateful that Jon did not give-up.
Jon found a way to make support a magical experience. His internal BV3 framework is pure genius. The best way to describe would be to call it self healing.
Now if something breaks you put in a ticket and boom it gets fixed.
Oh yeah it does all this
websites, call tracking (call rail replacement), google ads conversion tracking, logical ai receptionist, CRM, automations, lead generation on steroids, email workflows, booking, client support, reporting, reward system , most important clean code .
Response from LignaSep 30, 2026
Appreciate you my friend! Thank you for the review!
DS
Danny S.
Ligna has become the operating system and heartbeat behind my agency
Ligna has become a major part of how I run Dream Clients Accelerator. I use it for websites, CRM, automations, lead generation, voice agents, email workflows, booking, client support, reporting, and much more.
What really stands out is the flexibility and the support team. They’ve helped me build custom systems around how my agency actually works instead of forcing me into a rigid setup.
The white-label capabilities and integrations are also a huge plus. I’m constantly finding new ways to use the platform and streamline my business.
Highly recommended for agencies and businesses that want powerful automation and growth tools in one place.
Response from LignaSep 30, 2026
Appreciate you my friend! Thank you for the review!
MD
Mark D.
Huge updates mean pre Sept 2026 reviews aren't relevant
I've been using Ligna for years, and it's been a bumpy ride...until September 2026.
Here's what happened: AI agents took over support. This, along with a huge rollout of updates, has been a seismic shift in how well the platform runs.
Have a bug? Submit a support ticket and the AI support team typically have it fixed in under an hour. And if it's not a bug and more like user error they'll explain the issue to you.
Game changer!
And thats just one of many updates the platform has had this year. It now has an AI website builder, chatbots, voicebots (e.g. answer calls), a completly new UI, there's just so many improvements it's had to think this is the same platform I started 2026 with.
And that's a key point, reviews from pre-September 2026 are for a very different platform that didn't have a good support system in place.
Really excited to see what the team roll out next, I'm moving my entire business over to the platform and it's my sole delivery method 🚀
Response from LignaSep 30, 2026
Appreciate you my friend! Thank you for the review!
BC
Brody C.
A Completely Different Platform Than It Was a Year Ago
I originally came across Ligna in 2022, and I can honestly say that the platform that exists today is nothing like it was even a year ago.
The team has recently revamped many of the consoles on a fundamental level, massively expanding the capabilities of things like the funnel builder and CMS, the reports and analytics dashboards, automations and workflows, and more. The improvements across the platform are extensive, but nothing prepared me for the change in support.
The new support system has been exceptional.
My tickets are often not only seen in minutes, but resolved in just as short a timeframe. For example, I had a bug report that I submitted on September 17th at 2:27 PM local time and support had a resolution implemented in less than 10 minutes. This was a minor code-level issue and support resolved it in 6 minutes.
I had a second ticket that I submitted to request a new feature and support picked it up in a few minutes, updated me on the request review in less than an hour, and then approved the request and implemented it. From request submission to implementation was just under 2 hours.
This kind of support responsiveness was unheard of previously.
The improvement in both the platform and the support surrounding it has been nothing short of incredible. The direction Ligna is heading in is very encouraging.
Response from LignaSep 30, 2026
Appreciate you my friend! Thank you for the review!
JG
John G.
What A Program It Does It ALL!!!
This program Lily does everything you needed to from emails to client acquisition. It has its own portal. It's literally everything you can need in order to run your business the way you wanted to and the customizability is amazing. The customer service is always exceptional and they are quick to respond and help with anything you need. Keep up the good work guys!!
FA
Farid
I cannot express enough how impressed I…
I cannot express enough how impressed I am with Ligna! The platform is amazing! It is not just one tool; it's a complete sales and marketing platform with everything you need to close clients, manage content, projects, and track every detail of the process!
Features:
- CRM
- A complete branding system
- Marketing Dashboard
- Sales Dashboard
- Analytics
- Phone numbers provided (VoIP)
- Chat widget
- Email marketing (funnel, cadence, etc.)
- SMS marketing
- Integrations: Email, pixel, app, API, domain names
- A website builder with great themes provided
- Ability to create a knowledge base, courses
- Powerful data form and custom fields creation
And lately, they added "Workers," the ability to scrape GMB by cities and industry to automatically build a prospect list. A dream!
I bought Ligna on January 21, 2022. And to this day, it is my best purchase on AppSumo!
But what truly sets Ligna apart is the dedication of its founder, Jon Aguilar. Jon's commitment to the platform and its community is evident in every interaction. He genuinely cares about user feedback and is always looking for ways to enhance the platform while managing customer inquiries through various channels.
While there’s always room for improvement, such as expanding customer support options, the ongoing updates and enhancements show that the team is committed to making Ligna even better.
It’s important to remember that the software is developed and maintained by a small team.
The platform is powerful and requires a learning curve, and you need to be willing to dedicate time and get your hands dirty as it is in constant development.
Patience and understanding from users can go a long way as they work non-stop to improve their service.
Overall, I highly recommend Ligna to anyone looking for a powerful CRM solution. I am excited to see how this platform will continue to evolve!
FR
Fred
We are an early adopters of Ligna
We are an early adopters of Ligna, we have been using it as an all in one agency account and we love the functionality and flexibility. More importantly, we love the responsiveness of the team and the speed of response.
RF
Ronnie F.
Great and Getting Even Better
Jon has put so much time and effort into Ligna. He really goes the extra mile to ensure customers have what they need. This is already a powerful tool for marketers and will be even more so in the future. Thrilled to be part of the Ligna family!