Lift DownQuality First Lift Down was founded in 2019 to challenge the headwear status quo. We create colorful, unbranded headwear that complements your outfit without acting as a billboard. Each piece is crafted with a commitment to quality, made to be a staple in your wardrobe. Why Color Matters Color is our guiding star. We curate timeless silhouettes with standout hues that feel both familiar and fresh. By blending customer feedback with our design research, we build a color palette that helps you express your style effortlessly. Our Community We’re inspired by you. At Lift Down, we design headwear that celebrates individuality. Your feedback helps us refine our offerings, ensuring we always provide hats that fit your needs and style. Together, we build a brand focused on timeless, quality design. Discover your next favorite hat at Lift Down—where quality, design, and color come together for a perfect fit, every time.
Lift Down (liftdown.com) has 789 customer reviews on Five Star Index, with an average rating of 4.2 out of 5.
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Mark A.
From purchase to delivery there was no problem. The caps fit so well. Perfect shape and quality. I have bought before and love these caps. They keep their shape after washing and wearing. I strongly recommend them. Mark Aliprandi - customer - happy customer!
L P.
My husband and I love the these hats! He is difficult to fit needing a large. I took a chance ordering without trying on and these hats fit great! Also, the customer service is outstanding. Our package was delayed and customer service was tracking and reached out to me! Who does that? They’re a great company. Buy from them, you’ll be glad you did. L. Pritchett
M B.
Finally a hat that fits my 6 7/8 pin head that is not a childs nor a fitted cap with a high crown that comes down to my ears. I ordered 3 and will order more!
Angelita E.
The hats are well made and a perfect adjustable fit. An item was damaged in shipping and they sent a replacement the same day.
Dorothy H.
My second order (because I loved the first one so much) got lost in mail somewhere. As soon as I contacted the company, they immediately took action, apologized and resent the package again. I really appreciated this. The hat is well made and it was really tested on long hikes and in different weather conditions. I love no logo design and natural, breathable fabric.
Steve R.
Edit: Updating my two star review to a 3.5-4, so rounding up to 4. The company reached out to me after writing this review and offered to send me a free replacement hat, which I appreciate. As I mentioned below, I did like the Navy hat I received, so given they agreed to rectify my complaint, I swapped the Bluestone Green hate for one in Amber Orange, and also bought one in Honeycomb and Ocean Blue as well. Now that they've arrived and I have a few, i'll give my updated two cents. Overall verdict: I think the product photographer should get a raise for lighting and contrast. The hat colors don't seem deliberately misleading, but they're not quite as deep/vibrant as the product photos. I'll keep the ones I have now and wear them, but I still want to give an honest updated on color accuracy for each color: 1) Navy: as advertised, definitely the most true to photos. I like it! 2) Bluestone green: It's grey, with maybe a hint of green in it in the right, bright light. Would not say it's true to photos. The fit and material are nice, though. 3) Amber Orange: I will definitely wear it, but the orange color isn't quite as vibrant/deep as the colors in the photos. The photos aren't "wrong," but the product lighting is pulling its weight. In real life, it's a lighter and a bit more muted orange color. I'll still wear it though. 4) Ocean blue: Similar enough to the photos, but also less vibrant than the product photos. Will still wear it, think it'll be nicer once it worn in and faded a little. 5) Honeycomb: bit lighter color, less vibrant in person than the product photos. BTW, I have three monitors and an iphone and I would say these assessments apply to all. ------------------------------------------------------------ My previous review about the Bluestone green hat Hat color not as advertised Bluestone “Green” hat was not as advertised. It’s just a grey, not green like shown. I contacted customer service within the return date and they initially agreed to the return, though I would have a pay a shipping fee, but I had a family medical emergency (dad had a stroke) and went a week or so beyond the one month return policy and they would no longer accept my return. So I admit I ultimately missed the return date, but I had contracted them within the allowable period. And even so, the product was not as advertised and I would have expected to get my money back simply based on that. If I were returning based on just a change of mind, I wouldn’t mind at all. That said, the navy version I got was what I expected and I like it. So buy with caution. Colors are not always as-advertised.
Response from Lift DownApr 22, 2026
Hi Steve, Thank you for taking the time to share this, and we are so sorry to hear about your father. We hope he is doing better. Given the circumstances, we are making an exception here. Our support team has already reached out to help process your return but has not heard back yet. If the email did not land, please check your spam folder or reply directly to us at [email protected] and we will get you sorted. On the color itself: our washed colorways, including Bluestone Green, go through a garment wash process that can run up to 3 or 4 wash cycles to achieve that softer, lived in finish. While we work hard to hit the same target color with every production run, the nature of the wash means there can be slight variation from one batch to the next. That is feedback we take seriously and we will look at how we set that expectation on the product page. We also run a free exchange program, so if you ever want to swap a color for something that feels more right, we are happy to make that easy. Glad to hear the navy is working out for you. Thanks again, Steve. Hope we can get this resolved quickly. - Tarrik
Jim K.
Incredible hats. Incredible service. The most helpful company you'll ever meet.
Sherry D.
This is the first time in my life that I’ve had a cap that actually fits my tiny head! No adjustment needed! Great quality with a well thought out design. What more can I ask? Their online store is organized and both styles and colors are diverse. Great company with determination to satisfy ALL sizes of heads!
