Quality First Lift Down was founded in 2019 to challenge the headwear status quo. We create colorful, unbranded headwear that complements your outfit without acting as a billboard. Each piece is crafted with a commitment to quality, made to be a staple in your wardrobe. Why Color Matters Color is our guiding star. We curate timeless silhouettes with standout hues that feel both familiar and fresh. By blending customer feedback with our design research, we build a color palette that helps you express your style effortlessly. Our Community We’re inspired by you. At Lift Down, we design headwear that celebrates individuality. Your feedback helps us refine our offerings, ensuring we always provide hats that fit your needs and style. Together, we build a brand focused on timeless, quality design. Discover your next favorite hat at Lift Down—where quality, design, and color come together for a perfect fit, every time.
Lift Down (liftdown.com) has 789 customer reviews on Five Star Index, with an average rating of 4.2 out of 5.
Also known as
liftdown.com
Website
liftdown.com
Category
Accessories
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 39% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
I paid extra for faster shipping and you took 3 days to ship it and then the delivery agent missed the delivery date and took an extra day to deliver it. Never again.
Response from Lift DownOct 25, 2026
Hi Timothy,
We’re sorry your order didn’t arrive when expected, especially after paying for faster shipping. Sometimes there are carrier delays out of our control while packages move through their network, but we understand how frustrating that is.
We’ll make sure the extra shipping fee you paid is refunded.
- Tarrik
SR
Shane R.
Colors not true to life
Colors not true to life
Response from Lift DownOct 25, 2026
Hi Shane,
Thanks for the feedback, and sorry the color wasn’t what you expected. Most of our colorways go through a wash that gives them a softly faded, slightly varied look, which is noted in the color disclaimer on our product pages. Screens can also shift how a color appears online.
If you’d prefer a different color, we’d be happy to set up a free exchange. Just reach out to us with your order number and we’ll take care of it.
- Tarrik
TO
Tom
Excellent customer service, but I can’t recommend the product
There’s a huge gap between the instagram ads and the reality. The product arrived in just a bag, the material isn’t particularly nice to touch and very thin. The fit isn’t as smooth as it should be. I’ve bought the medium and it still had excess bumpy material… and I don’t have a small head!
On the plus side, Marielle from lift down reached out and helped with a refund - great customer service very friendly… but I’m sorry I can’t recommend the product.
I can only assume that worldwide orders are fulfilled by a different manufacturer - else I can’t explain why so many other reviews are raving about them.
Response from Lift DownAug 11, 2026
Hi Tom,
Thank you for the honest write up, and I'm glad Marielle got the refund sorted quickly.
On the bag, you're right, and we've already made the change. Earlier this week we moved to boxes only. It costs us about 50% more to deliver your orders that way, and we've kept shipping charges to the UK, Europe and Australia exactly where they were.
On your note about multiple manufacturers, we only use one manufacturer for the Classic Cap, and every customer worldwide gets the exact same cap. Yours just shipped from our warehouse in China rather than the US. That is what keeps your shipping at $7 instead of the roughly $30 it would cost to send from the States. Same cap either way.
On fit, the Classic Cap is unstructured with no buckram, so it sits softer and less rigid than a structured cap. We make three sizes, Small, Regular and XL. If Regular left extra material sitting up top on you, Small is very likely the one you wanted. I'd be glad to send you one at no cost if you're open to trying again, just let our support team know [email protected]
- Tarrik
AH
Adam H.
Nice hats which fit larger heads but…
Nice hats which fit larger heads but once you get past the slick website you find that they are made in china, come in the worst type of temu like bland plastic packaging and take over 2 weeks to get to the UK. Offers to buy more are also uninspiring.
Response from Lift DownJun 20, 2026
Hi Adam,
Thanks for the honest feedback, and I'm sorry the experience fell short in a few spots.
On where they're made: manufacturing in China is what lets us keep the quality high while staying competitively priced, and it's also how we're able to offer 24 colors across 3 sizes.
On packaging: I hear you. We're in the process of transitioning to shipping all non-US orders in boxes, since we've heard the same preference from other customers.
On delivery: most UK orders arrive within 7-10 days, but occasionally things outside our control like customs clearance cause delays. We're working to be as transparent as possible with tracking so you always know where your order is along the way.
Appreciate you giving us a try, and we hope to earn a better score next time.
- Tarrik
SU
Sue
They are just OK
They are just OK. Wouldn't buy another. The small size fits but the brim is not long enough. Looks like a kid's hat. Not for me.
Response from Lift DownMay 10, 2026
Hi Sue, thanks for the feedback. We try to design our caps to fit a range of preferences, and based on customer feedback we landed on making the brim proportional to the size of the cap. Please reach out to our support team if you'd like a free exchange.
NH
Naomi H.
Buyer Beware
Although this company makes quality hats their return policy is very lacking. Sometime styles just don't work out for people and the customer is penalized because they have to return (they have a very steep return fee $$$) Also, the returns page is difficult to find on their website. I ended up having to email them to figure it out. I think this is done on purpose and I don't like being manipulated. SO, buyer beware.
Response from Lift DownFeb 16, 2026
Hi Naomi, thank you for the feedback and for the kind words about our hats.
I'm really sorry to hear about your experience. You're right that our return fee can feel steep, but returns are genuinely expensive to process and we actually subsidize a portion of the cost to keep it as low as we can for customers.
We do display our return policy in multiple locations across our website, but I'll share your feedback with our website team to see if we can make it easier to find. If you ever have trouble with anything, please don't hesitate to reach out to us directly and we'll do our best to help.
Appreciate you taking the time to share this.
- Tarrik
JA
Jasmine
Inconsistent sizing
Inconsistent sizing, disappointing considering huge mark up on these hats.
I just received two size small hats in different colours. One hat fits well but the other hat is extremely tight. Can't believe I paid over $40 AUD for each hat!
Response from Lift DownJan 21, 2026
Hi Jasmine,
We're really sorry to hear about the inconsistency between your two caps. That's frustrating, and we completely understand the disappointment.
Unfortunately, this can happen to a small percentage of orders due to a slight margin of error in manufacturing. That said, we stand behind every cap we sell and would love to make this right for you.
Please reach out to us at [email protected] and we'll get a replacement sorted for you right away.
- Tarrik
SC
SCWatts
Not the advertised quality
Not the advertised quality. These made-in-China baseball caps have uneven, asymmetrical bills. Very disappointing.
Response from Lift DownAug 20, 2025
Hi there,
We’re sorry to hear about your experience. Our caps are manually crafted, and while each one goes through a rigorous quality check, on rare occasions a defective piece can slip through.
Of course, we’ll replace any defective item right away. If you could please email us at [email protected]
with a photo of the cap, we’ll arrange a replacement for you immediately.
Thank you for bringing this to our attention — we truly appreciate your feedback.
- Tarrik
