Emily
Yes, BUT it's expensive
I couldn't decide between 3 and 4 stars. Ultimately I had an incredibly successful campaign all due to LaunchBoom. I sold 1,787 units raising over $190,000, which I am certain I would not have achieved without them. The LaunchBoom virtual classes are easy to follow and straightforward. The LaunchBoom team members (they offer regular office hours) are extremely knowledgeable and wonderful to work with. I dock a star or two because of their lack of transparency. I asked numerous times, both in person and over email for a general sense of budget, which I was never provided. It became clear why this was - it is WAY more expensive to get the type of results you want than they lead you to believe. All in I probably spent ~$40k on my campaign (and I had really good acquisition numbers). They also have partnerships with other agencies that they are not transparent about and ultimately once your campaign is launched the incentives become unaligned. Keep your eyes out if/when they recommend working with Jellop. Would I work with LaunchBoom again? Yes, probably. But I found their lack of transparency manipulative.
Response from LaunchBoomOct 25, 2023
Hey Emily, We appreciate the feedback! The team is very grateful to have worked with you and proud of the work done on your Rise Centered campaign. We'd love more clarity about the lack of transparency regarding budget (I sent you a message about this two days ago and am still waiting for a response). I looked back through emails and talked to the team and have gathered this sequence of events: 1. You started ads on May 8th and asked "I was also curious if you could share with me a budget estimation for the completion of this course, through the end of the Kickstarter. I am hoping to dial in my budget and get a sense of if I will need additional initial funding for this project." via email 2. Hera responded on May 9th that you'd talk through the specific ad budget and campaign goals over the next few weeks, but it would be dependent on your campaign goals and you both could start chatting through things the next week 3. On June 13, we had the pre-scaling meeting where based on your campaign goals, you had mentioned you were planning to spend around $20-$30k, and we built a projection model out for a $100k campaign with $30k in ad spend, and you were in line with achieving those performance metrics There's a document titled "Rise Centered - CPR Calculator" that you have access to. This ended up being close to your final ad spend. Was that part of the ad budget not clear? Or was there something we could have done better here? Also, to add more clarity to why we don't answer budget questions outright, it is not to mislead. It is because we can't give an accurate response if we don't have two key pieces of information: 1. Your financial goals: we need to know how much you want to raise. 2. Your initial ad testing data: we need to know what your ad metrics look like (CPR + CPL) to be able to work backwards and give you a budget projection that's actually based on data. This is why Hera answered the question originally in that way and when we had the right information, we built out a projection model to give you a more accurate idea of what budget would be. In terms of Jellop, was that experience not good? I don't understand how incentives were misaligned. We don't take commission and have no kickback from making that introduction. Can you provide more details? Thank you for any clarification you can give! Also, if you'd rather jump on a call to discuss, I'm always open to that as well – [email protected]. Best, Mark Pecota | CEO