Jewelry Television (JTV) was founded in 1993 by three Knoxville natives Bill Kouns, Bob Hall and Jerry Sisk Jr. While its headquarters are still in Knoxville, Tennessee today, JTV is proud to be one of the largest jewelry retailers in the United States and has built one of the strongest supply chains in the jewelry industry with offices in Bangkok, Hong Kong, Jaipur, Mumbai and China. JTV was founded with the mission of opening the world of jewelry and gemstones to everyone. We strive to continually surround ourselves with the best and the brightest in the jewelry and gemstone business, including numerous Graduate Gemologists and Accredited Jewelry Professionals. Everyone at JTV enjoys sharing their passion and knowledge about jewelry with our customers and viewers. JTV proudly offers an extensive line of different gemstone varieties and exclusive jewelry brands for you to explore. If you love jewelry, you'll love us!
JTV (jtv.com) has 94 customer reviews on Five Star Index, with an average rating of 1.9 out of 5.
Also known as
jtv.com
Website
jtv.com
Category
Jewelry & Watches
Location
Knoxville, Tennessee
Listed on Five Star Index
2026
About these reviews
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The company replied to 24% of reviews.
Latest
Most recent review: October 2026.
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Jtv does not sell solid platineve, they use it as a coating only…
Watch out for scams on Jtv.com looking at jewelry this evening and I was looking at a moissanite ring and necklace set and it clearly states the following
Material-Platineve®
Material-Color-White
Density-Solid
but the necklace picture shows 925 which means it is silver. They do not sell solid platineve, it's just a coating. (Platineve is gold and platinum metal mix).
AC
Angela C.
This company just tried to use my credit card. I have an alert on it and was noticed someone used my card to purchase 2 items. Is my information unprotected.
This company just I gave my information to used my credit card to purchase 2 items that I did not order. Someone just committed fraud. Thank heavens I have an alert on my credit card.. they charged 559.00 US dollars on my card. Fraudulent. In the USA and charged to CANADA.
SZ
Sheri Z.
RUN AWAY FROM JTV!!!
I have been a customer of JTV since 1998. Until last year, everything I have ordered from them was exceptionally excellent! I just discovered that these charlatans, rogues, scoundrels, & thieves have been cheating me! On June 09, 2024, I saw a 14.71ctw Chrome Diopside necklace that I had had my eye on for at least a year on sale for $150.03! It had been listed for $189.99 for the longest time, and the necklace had even gone up to JTV's retail price of $541.99 for a week, or so. At $150.03 (odd number right ~ that's how I remembered that fabulously low price, & my OCD highlights numbers in my brain) I grabbed it, knowing that $150.03 was going to be JTV's rock bottom price for this fabulous necklace & all orders over $75 are free shipping, too, & I opted for stretch pay ~ 5X StretchPay (5 payments, no interest, a 1/5 payment every 2 weeks) Mazel tov 🥂 NOT💥 Last Friday, July 26, 2024, I was going over my finances, and I discovered upon checking up on my order history at JTV . com, that my fabulously low price of $150.03 had been increased to 195.12 which includes $4.99 for the shipping cost!
Here's what is listed on my account at JTV's website for JTV's Item #: CTB1819 - 14.71ctw Chrome Diopside with 2.86ctw White Zircon Rhodium over Silver Necklace,
Qty 1
Price $541.99
Subtotal $541.99
Shipping & Handling $4.99
Discount -$351.86
Order Subtotal $195.12
Shipping & Handling $4.99
Shipping Discount -$4.99
Total Tax $12.29
Order Total $207.41
Oy Chihuahua! JTV has gone from muy bueno to Dewey, Cheatham, & Howe!
Here's what I should be paying:
Necklace. $150.03
Sales Tax. $9.45
Total. $159.48
5X StretchPay $31.80
$31.80
$31.80
$31.80
$32.28
Total $159.48
But I'm paying:
5X StretchPay $41.48
$41.48
$41.48
$41.48
$41.49
Total $207.41
The Bible says, "You shall do no unrighteousness in judgment in meteyard, in weight, or in measure. Just weights, just balances, a just ephah, and a just hin, shall ye have: I AM The LORD your God, which have brought you out of the land of Egypt (Leviticus 19:36, KJV)." Here's NLT version, "Do not use dishonest standards when measuring length, weight, or volume. Your scales and weights must be accurate. Your containers for measuring dry materials, or liquids must be accurate. I am The LORD your God who brought you out of the land of Egypt (Lev. 19:35-36). A false balance IS abomination to The LORD:but a just weight IS His delight (Proverbs 11:1, KJV). A just weight and balance ARE The LORD's: all the weights of the bag ARE His work (Proverbs 16:11, KJV)."
JTV cheated me, but The LORD says, "Of him that takes away your goods ask them not again (Luke 6:30, paraphrased, KJV)."
Furthermore, Yeshua H'masheach of Nazareth says, "For with the same measure that ye mete withal it shall be measured unto you (Luke 6:38, KJV)." JTV, What goes around, comes around. "'Vengeance IS Mine; I will repay,' saith The LORD (Romans 12:19, KJV)."
KG
K G.
Disappointing and unreliable information
I called to purchase a bracelet advertised for $99.99 and free shipping. The price ordering it online was different so I called in. Turns out the one in gold color is $119.99 and I have to pay for shipping and tax of course. I had to convince the operator that I was watching it as we spoke and the price stated was $99.99 but her computer didn’t agree so I had no other option than to pay the higher price and shipping. Ridiculous. It took 25 minutes on the phone just to complete one order. If I hadn’t really wanted it, all the misrepresentation, would have made me just not get it. Very disappointing, I doubt I’ll ever order anything from jtv again.
CU
customer
I had a bad experience with this…
I had a bad experience with this company. I ordered beads which were on sale and for some reason the shipment was returned to company enroute to me. It took me over a month to receive credit and then it was discounted $30.00 and removed from my account (I was charged 59.00 for the beads but received a 29.00 credit). I will pay them in full and not give my business to them. They are not trust worthy.
JJ
Jacqueline J.
Caveat Emptor buyer beware
I purchased a clearance alexandrite/tanzanite ring for my elderly mom for this past M Day. The ring is beautiful and she loves it. A side stone catches when it comes in contact with clothing and now the center stone is loose, she has had it 2 days. She does not want to the ring sent back or sent back for repair and cried for me not to. They do not have another so I cant exchange it.
I called and spoke to Charlie at JTV asking for a refund for some of what I paid so I could have a local jeweler do the repairs same day service. He not only said no he was a bully and rude.
I read several reviews that stones in settings from JTV were fake...Im praying this is not the case. I will do two things:
1. have a reputable gemologist state if the ring is worth what I paid and verify the stones are real
2. if yes I will pay him or her to do repairs in one day so mom will be happy. If no I will send it back for a full refund
I called 3 local jewelery stores and they all quoted a cost of between$157-200 for verification and repairs.
I was really excited about this purchase but it has been very stressful.
Why dont companies realize happy customers lead to more sales and unhappy ones lead to bad reviews????
JA
Janet
Horrible treatment
I called customer service to find out why my account was blocked. I have been a customer for over 8 years have purchased several thousands of dollars of merchandise through stretch pay. She informed me that a $17 balance was owed from 2017 which I never received
any collection notices for and because of that now they blocked my account. I was told even if I paid the $17 my stretch pay privileges were taken away. I am not a child I have perfect credit you bring up something 7 years ago after I've ordered thousands of dollars worth of products on stretch pay and have always paid on time now you can take JTV and all your products and put it with the sun don't shine. I will never order again from this company such poor management to take away stretch pay from a perfect paying responsible customer for over 7 years because of $17 now you bring this up. I will take you off my channel as well. Bye-bye JTV
SV
Sarah V.
We purchased a ring in December
We purchased a ring in December. In April one of the diamonds fell out. My fiancé purchased the ring online and when I called to send it for repair they refused to speak to me even though I just wanted an address to send it in. He spoke to them and we sent the ring for repair. We received an email that the repair will cost $35 after owning the ring for 4 months. I called to pay the fee. They spoke to my fiance who was at work and got his permission to speak to me. I was transferred to another person who told me the first lady was “mistaken” and there was no way they could take a credit card number from me because it is not my account. I just wanted to pay the fee and get my ring back. We leave for Mexico in 2 weeks to get married and I have no ring. A ring should last longer than 4 months without a stone falling out in the first place considering I work from home and only put the ring on when I leave the house. It wasn’t even consistently worn in those 4 months. I won’t ever order jewelry online from this company again and dealing with their customer service is ridiculous.