HR
Early days but good so far.
It's early days for me so I'll update my review accordingly after I've used the service for a few months. But so far, so good - mostly. If you want to run ads and don't know where to start, it's definitely a million times easier than trying to figure out Meta Business Suite, which you basically need a degree to understand. PROS: - Usually quick replies to queries - Nice looking dashboard interface with clear graphs and data - Easy to see on graphs how spend is impacting your stats - Once ads are set up, you can largely forget about them (except to come back daily and switch of any ads that the system says aren't performing as well as the others. This is really convenient and avoids wasting money on underperforming ads) NEUTRAL: - It does take a bit of complicated set up - it took me a full day - but still nothing compared to trying to set things up in Meta Business Suite so this isn't necessarily a bad thing... - It runs ads on instagram only so if you're wanting to run on Facebook, this isn't the platform for you CONS: - The system has been built by people who DO understand Meta Business Suite, and as such the guidance on how to get set up could be better - it seems to assume you have a basic knowledge already, and if you don't, you may find this part challenging. If you have a basic/moderate understanding of how Business Suite works, you'll be fine - but if you're totally new to it and completely clueless, you're going to struggle a bit at first. But reach out to their customer services and they will usually reply. - They could do with some better basic guidance about how to make your creatives, what to aim for and what not to do. If you don't have any clue about this, you'll be guessing and that can make you feel nervous that you're throwing money away. - There's no graph on the dashboard showing streams on individual tracks, only overall streams. Even though the streamcount of top tracks is displayed, it's not shown as a graph. If you're targeting a specific track, a graph would be really helpful. OVERALL THOUGHTS: I've only been using it for a week so hard to comment on results and ROI but overall I like the system and the interface, and intend to continue using it to see how things go. It's definitely far, far easier than Business Suite.