GuidelineReviews of guideline.com

Thank you for your help today. The person helping really walked me through each step and made it very smooth.

Levi was an excellent agent. He was very kind, professional, and quite helpful.

The customer service representative was extremely kind, clear, and answered every question with confidence.

It was great, they helped me solve my issue in minutes. Highly recommend!!

Gabrielle was very helpful, and he made sure I understood the time frame on how long it’ll take for my cash distribution to come.

Extremely good customer service! I asked to buy a reel case since I didn't get one when I bought a Fario reel at a Guide Center in Sweden near a fishing location. They (Andreas N. Möller at Guideline customer service) sent me a case immediately and I got a delivery notice within 10 minutes after our conversation. Guidelines products are top notch as well.

The employee i spoke to was the friendliest, most helpful and super knowledgeable guy. He took as much time as I needed, and walked me through the whole log in process and helped me set up my account. It definitely was a 5 star experience!!

I set up Guideline for my company 401k in 2021. We stopped using the platform for contributions in 2024. I reached out to Guideline in 2025 noting we have gone a full year with paying monthly fees with no 401k contributions, we requested to close the account. For 16 months following that initial request, Guideline representatives have (1) sent us email steps that lead to no where e.g. log into your account and click on x, we cannot find x in our account (2) when we call, a real person tells us "no one is available so I left a note on your account for them to call you back, or you can call us back". 16 months of calls and emails and more calls and more emails to no avail and employees' 401ks are being held up in a dormant account that cannot be closed. This is the poorest customer service I have ever experienced.