Sam M.
Great Pillows
Got a really great night's sleep

At Groove Pillows, we believe that a good night’s sleep is essential for both physical health and overall well-being. Our mission is to create pillows that genuinely support your neck and spine, reducing discomfort and improving sleep quality. Unlike traditional pillows, our designs are carefully crafted with ergonomics in mind, featuring a unique groove and raised sides to ensure the correct alignment whether you sleep on your back or side. Every Groove Pillow is made from high-quality materials that are both durable and comfortable. We understand that no two sleepers are the same, which is why our adjustable 2.0 version allows you to customise the height and firmness to perfectly suit your personal needs. The original Groove Pillow, with its thoughtfully designed groove, ensures your neck stays in a natural position throughout the night. We also prioritise our customers’ experience beyond the pillow itself. Our dedicated customer service team is always available to answer questions, provide guidance, and help you get the most from your pillow. Thousands of satisfied customers have shared how Groove Pillows have alleviated neck pain, improved posture, and helped them wake up feeling refreshed. At Groove Pillows, we don’t just sell a product—we provide a solution that supports healthier sleep and a better life. Every pillow comes with a 100-day trial, giving you plenty of time to adjust and experience the benefits yourself.
Groove Pillows (groovepillows.com) has 195 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Sam M.
Got a really great night's sleep
Trevor
I’ve tried a few pillows to help with my neck pain and this has been the best pillow I’ve used.
Victoria S.
I've spent so much money on different pillows over the years trying to get rid of my sore neck and back. The only one that has worked is this one! I admit, I was sceptical at first but, after a couple of days of use, I realised my pain had gone. I am still getting used to the feel of it. I toss and turn a lot in bed so, when I flip onto my side in my sleep, I can sometimes wake with my head in the middle rather than on the sides where it's supposed to be. But that's ok, it doesn't cause any issues, I will get used to it. A fabulous pillow at a good price. I can't recommend it enough if you struggle with a sore neck / upper back & shoulders.
Giulia Di P.
I’m really enjoying Groove pillows. No more neck ache and I am finally sleeping really well. I’m mainly a side sleeper, but sometimes I do sleep on my back.. that is when I do find this pillow just a tiny bit too high for me. At first it felt a bit weird sleeping with this pillow, as I wasn’t used to it, although my sleep was actually very deep anyway, but after 3 nights felt very natural. Like everything in life, the body and the nervous system needs to adapt. I am a soft tissue therapist and a lot of clients ask me about sleep and what would be a good pillow and I do advise Groove pillows and on top of it is not too expensive at all! Still giving a 5 star as I am sleeping super well. Thank you to the GROOVE Family.
Lisa
Getting in the Groove One of my best purchases. I love my new pillow! It’s really changed my sleep and more importantly supporting my neck and back and am waking with no pain. After being diagnosed with cervical spine/neck issues I was desperate to find something to improve my sleeping position and help with the awful pain I have experienced . It does feel very different to my previous pillows and took a few nights to adjust but I wish I had known about Groove sooner as it is making a big difference. I would highly recommend.
Darren I.
Had an issue with delivery causes by my own error and customer services provided me with a fast and easy solution to help get my order back on track and delivered as quickly as possible. Great customer service would highly recommend!
Brendan B.
From the time I ordered I was excited and it did not take long for that excitement to put me to sleep. I am a doom scroller and pillow hugger so my posture in bed was taking its toll on me. This pillow was a game changer. Not only did I fall asleep much faster, and stay asleep, I also woke up in almost the same position. I am 13 days in and I can tell sitting at a desk all day that this pillow is making a difference. I am going to order another for the guest room and see how the family visitors like it.
JustAnswer C.
When I ordered my neck pillow I was in severe pain which pain-killers and gels didn’t touch. Within three nights of using the pillow I was noticing some improvement which continued night after night and I am now pain free. It is an excellent product which does what it sets out to do, and it is great to use permanently rather than a conventional pillow.