At Groove Pillows, we believe that a good night’s sleep is essential for both physical health and overall well-being. Our mission is to create pillows that genuinely support your neck and spine, reducing discomfort and improving sleep quality. Unlike traditional pillows, our designs are carefully crafted with ergonomics in mind, featuring a unique groove and raised sides to ensure the correct alignment whether you sleep on your back or side. Every Groove Pillow is made from high-quality materials that are both durable and comfortable. We understand that no two sleepers are the same, which is why our adjustable 2.0 version allows you to customise the height and firmness to perfectly suit your personal needs. The original Groove Pillow, with its thoughtfully designed groove, ensures your neck stays in a natural position throughout the night. We also prioritise our customers’ experience beyond the pillow itself. Our dedicated customer service team is always available to answer questions, provide guidance, and help you get the most from your pillow. Thousands of satisfied customers have shared how Groove Pillows have alleviated neck pain, improved posture, and helped them wake up feeling refreshed. At Groove Pillows, we don’t just sell a product—we provide a solution that supports healthier sleep and a better life. Every pillow comes with a 100-day trial, giving you plenty of time to adjust and experience the benefits yourself.
Groove Pillows (groovepillows.com) has 195 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
Also known as
groovepillows.com
Website
groovepillows.com
Category
Furniture Stores
Listed on Five Star Index
2026
About these reviews
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The company replied to 46% of reviews.
Latest
Most recent review: September 2026.
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I was very disappointed with this pillow. I gave it several weeks but pain worse. Would not recommend.
Response from Groove PillowsAug 13, 2025
Hi Lucinda,
We’re sorry to hear the pillow didn’t work out for you. Some of our customers do go through an adjustment period — especially if they’ve been used to a different type of pillow for years — and often find that a few small tweaks can make all the difference.
If you’d like, we’d be happy to guide you through some personalised tips at [email protected] to see if we can help turn things around.
We’ve helped thousands of people wake up pain-free with the Groove Pillow, and we’d love to do the same for you. And of course, if you still find it’s not right for you, our 100-day trial means you can return it for a full refund — no hassle.
Kind regards,
The Groove Team
SP
Su P.
Pillow causes severe pain, don’t waste your money!
I’m writing feedback after 2 years of using this pillow. I developed a terrible pain on my left side, neck and shoulder and left arm. It was excruciating. Conveniently close to the end of the 2 year warranty period. I’ve been emailing them and they have delayed responding to me by days each time asking me ridiculous questions and telling me they wouldn’t be able to honour the replacement if it were outside of the warranty period. I know for a fact that it was the pillow causing this pain because I stayed at a hotel for a week and the pain went away. I used the pillow again for 2 days when I got back and the pain started again. I started using my old feather pillow and the pain has almost gone. I believe the pillows are cheap rubbish mass produced in China and masquerading as a U.K. based company. For £29.95 it is a complete waste of money. Don’t waste your money on this rubbish!
I’m replying to their reply: it was for under 2 years, conveniently just before the warranty runs out. I’ve been emailing and emailing and they’ve been delaying about sending a replacement and honouring the warranty period. There have been no changes in usage at all. You should honour the warranty and send me a replacement.
Update: after A LOT of back and forth they finally agreed to honouring the warranty. It was exhausting though and I’ve never had so much trouble with any company in my life with honouring a warranty.
Response from Groove PillowsMay 8, 2025
Hi Su,
Thank you for sharing your feedback.
The fact that the Groove Pillow worked well for you over the past two years shows that it had been supporting you effectively. It’s possible that factors like changes in storage, wear and tear, or even shifts in sleeping habits may have affected its performance recently.
Given that it was helping for such a long time, We would love to help you resolve this. Please reach out to us via email, and we can look into what may have caused this change. Let us know if there have been any changes to your sleeping environment or habits recently, and we’ll see what we can do to assist you.
Best,
Groove Pillows Team
ST
Steve
Groove made my neck/back pain worse
The Groove pillow seemed really promising at the beginning, however after a few days of use, my neck and back started to hurt a lot. There have been nights I can't sleep at all, waking up in the middle of the night with neck and back pain that won't let me get comfortable and go back to sleep. There have been a couple of days that I woke up with a neck pain so severe I couldn't turn my head and had to spend the day with painkillers just to stand the pain. I emailed Groove about this, they just asked me questions about my sleeping position and suggested putting a towel or other material underneath the pillow, none of which worked. I switched pillows for a few nights with my partner to see if it were just me; however, my partner woke up with awful neck pain every night he used Groove, while I, on the other hand, finally managed to get some proper sleep with his memory foam pillow of a different well-known brand. I don't understand how a pillow that promises to ''reduce neck pain'' can actually make it so much worse. Yesterday, I decided to see my physiotherapist about it, who said that the pillow is probably not firm enough. I'll just have to spend money on another pillow. I can't recommend Groove.
Response from Groove PillowsApr 29, 2025
Hi Steve,
Thanks for taking the time to share your thoughts. We understand that any change in sleeping setup — especially with an orthopaedic pillow like Groove — can feel very different at first, and it's not unusual for the body to go through an adjustment period. This is particularly true if someone has been using a traditional or very soft pillow for years.
The Groove Pillow is designed to support spinal alignment and reduce pressure on the neck and shoulders, but it does require some time and correct positioning to work as intended. Many customers experience initial discomfort before noticing significant improvements — in fact, some of our most loyal users nearly gave up before things clicked. That’s why we always recommend sticking with it for at least a couple of weeks, and why we offer a 100-night trial.
While we regret that it didn’t meet your expectations, your experience helps highlight how individual sleep needs can be — and we’re always working to educate and support customers through that journey.
We take this kind of feedback seriously, and we’re constantly working on improving the design and support we offer. If you’re still within your 100-day trial window and would like to return your Groove Pillow, please feel free to reach out again — we’ll be happy to help with that.
Best,
Groove Pillows Team
CE
Ceren
Worse sleep ever
Never has my neck and back pain been worse. I've been using it for two months now. I was really happy with the quality of the pillow's material when it arrived (with severe delays). When I lay down on my back at first, it felt great. But the first couple of nights, I kept waking up because it felt so uncomfortable to rest my head. I'm a side sleeper. Two months on, I keep waking up with a stiff neck, and my back hurts throughout the day. They delete all the negative comments on their socials.
The silk pillowcases are nothing to boast about either.
Response from Groove PillowsMar 31, 2025
Hi Ceren,
I’m really sorry to hear that you haven’t had a good experience with the pillow. Regarding the delay, I want to clarify that we dispatch all orders the same day via USPS, so any delays would have been on their end rather than ours—we completely understand how frustrating that can be.
As for your experience with the pillow, it’s concerning to hear that you’re still struggling after two months. Since you mentioned being a side sleeper, I’d love to understand more about how you’re using it, as small adjustments can make a big difference. Our team is always happy to help—please reach out to us at [email protected], and we’ll do our best to assist you.
Also, I want to assure you that we do not delete negative comments on our socials. We believe in honest feedback and always aim to support our customers.
Looking forward to hearing from you.
Best,
Groove Pillows Team
KP
Kelly P.
Finally received my pillow after two…
Finally received my pillow after two weeks wait and it has made my neck pain 1000 times worse. It has never been this bad it’s spread to my shoulder from my neck and now caused me to have pain all down right arm and pins and needles and numbness in hand . Awful pillow
Response from Groove PillowsFeb 20, 2025
Hi Kelly,
We're sorry to hear that you're experiencing discomfort. It’s not uncommon to feel some initial soreness when switching to an orthopedic pillow, especially if you've been using a different type of pillow for a long time. This happens because your neck and spine are adjusting to a new, healthier alignment, and the muscles may need some time to adapt.
We strongly encourage you to give it a little more time rather than judging the pillow after just one night. Most users find that as they continue using it, their discomfort gradually improves.
We’d love to understand more about how you’re using the pillow and offer personalized advice to help you get the best experience possible. Please reach out to our support team at [email protected], and we’ll be happy to assist you.
Best regards,
The Groove Pillows Team
MA
MargieR
This company is misleading
This company is misleading in how it operates. They promise a 100% money back guarantee but it is with conditions. They don't have Excellent reviews if you check this site but claim they do on their website. They promise to resolve your issue but they don't - please avoid them and don't trust the sales pitch.
Response from Groove PillowsDec 2, 2024
Dear Margie,
Thank you for taking the time to share your feedback. We are truly sorry to hear about your experience and would like to address your concerns directly.
Our company stands by its 100% money-back guarantee and hassle-free returns. We are committed to resolving any issues our customers may face, and we strive to maintain transparency and integrity in our operations.
To better assist you, could you please specify the exact issue you encountered? We want to ensure that we address your concerns thoroughly. Additionally, we could not locate any order under your name in our system.
We kindly request that you send another email to [email protected] and direct it to me, Dusan. I will personally ensure that your issue is resolved promptly.
Thank you for giving us the opportunity to make things right.
Best regards,
Dusan
Customer Service Manager
Groove Pillows
GM
GM
One Year After Review
Since they are not publishing my review online, I’ll publish it here.
Ok. I gave this pillow a year and this is my honest review. I am a back sleeper. I bought this pillow hoping that it would relieve my neck pain. This first night I used it, I thought this size was not for me. The pillow looked thicker (height wise) in person than on the website. The middle groove looked more depressed on the website than in person. I was so uncomfortable all night that the next day I thought of just returning it. Come to know that you have to pay for shipping for returning the pillow and USPS estimated it to be $20 something bucks. That’s almost half of what the pillow cost. So I tried it again the next night. It was a little bit better - not great but better than the first night. After a couple of weeks of use, I find that I have to switch the groove pillow with my regular pillow because my neck gets stiff from the height of the middle groove. Then after a week, I switch back to the groove pillow because my neck would get sore from my regular pillow. To make this story short, I have invested a lot of money for a pillow to relieve my neck pain. I go back and forth with my regular pillow and the groove pillow because I cannot afford to get a new pillow. Bottom line. I know there is something better out there for neck pain. I just have to keep doing more research. The thing is so many claim to relieve neck pain but the cost of trying it is so discouraging because it might just end up in rotation with the rest of not so great pillows.
They wrote me back and said that they can help me explore ways to enhance the pillow. I’m not really sure how else I can explore ways to make this stiff pillow work. Good news though, I found a pillow at Costco, the Hotel Grand for 2queens for $18.99. Sure relieved my stiff neck from using the Groove pillow. And I am happy to say that I have put away the groove pillow for good.
——————-
My email reply to Groove Pillows:
Hello,
Thank you for replying to my review. In your response to my initial review on your website, you suggested, “perhaps adjusting how it’s positioned or paired with your current pillow could make a difference.” First of all, how else could I possibly adjust the pillow’s positioning? There is no other way to position it than where my head would lay.
I did not bother to reply to your customer service because it seemed that the only option was a refund. However, your policy indicated that I would not receive a full refund due to my responsibility for the return shipping, which would cover half the cost of the pillow.
I wrote another review on Trustpilot because my original review was never published on your website. I find it concerning that a 1-star review would be excluded. This led me to realize that Groove Pillow seems to prioritize positive reviews over transparency with customers. As of now, my review is still not published.
Your response to my review on Trustpilot states, “It’s important to use the Groove Pillow consistently to experience its full benefits.” This response suggests that Groove Pillow does not consider the comfort of its customers. The reality is that the pillow either works for some people or it doesn’t—period. Unfortunately, it did not work for me, and I have accepted that. However, dismissing my discomfort and neck pain after using your pillow is troubling. Your suggestion to "keep using it" felt dismissive of my pain.
Please do not respond with further suggestions; they do not help. What customers truly want is to be heard and to feel empathy. An acknowledgment of my experience and an apology for the situation would be far more beneficial than advice to continue using a product that has caused discomfort. Your current suggestions, given my experience, seem completely irresponsible.
Response from Groove PillowsOct 14, 2024
Dear GM,
Thank you for taking the time to share your detailed experience with the Groove Pillow. We're truly sorry to hear that it has not met your expectations over the past year.
We understand that you found the pillow thicker than expected and the groove less pronounced. Our design aims to support the natural curvature of the spine. While we strive to present our products as accurately as possible, we do provide clear dimensions on our website to avoid any confusion that images alone might cause.
We reached out to you earlier to understand your sleeping habits better and to offer personalized advice on enhancing your experience with the Groove Pillow. For back sleepers, the middle groove is designed to cradle the head while supporting the neck, promoting proper alignment. Your feedback about the initial discomfort and the subsequent alternating use with your regular pillow indicates that perhaps the adjustment was not optimal.
It's important to use the Groove Pillow consistently to experience its full benefits. Switching back and forth between different pillows can interfere with this process. We genuinely want to help you find relief from your neck pain and are committed to your satisfaction.
Please do not hesitate to reach out to us again. We are here to support you in finding a solution that works for you.
Best regards,
Dusan
Customer Service Manager
Groove Pillows
DP
Dominic P.
Scam
Scam - money back guarantee total rubbish. Went into administration according to email response, and now still selling? No trial period refund. Pillows pretty awful. Don’t fall for their slick site.
Response from Groove PillowsSep 16, 2024
Dear Dominic,
Thank you for sharing your feedback. I am sorry to hear about your experience, but I am unable to find any order under your name or any email correspondence from you.
We offer a 100-day refund period and are committed to honouring it. Could you please provide more details about the exact issue you encountered? Kindly email us at [email protected], and we would be happy to assist you further.
We strive to ensure customer satisfaction and look forward to resolving this matter promptly.
Best regards,
Dusan
Customer Service Manager
Groove Pillows