Sue M.
Best pillow ever
For the first in a long time I have woken without a stiff neck. My neck muscles are looser and I no longer wake up with pins and needles in my hands!

At Groove Pillows, we believe that a good night’s sleep is essential for both physical health and overall well-being. Our mission is to create pillows that genuinely support your neck and spine, reducing discomfort and improving sleep quality. Unlike traditional pillows, our designs are carefully crafted with ergonomics in mind, featuring a unique groove and raised sides to ensure the correct alignment whether you sleep on your back or side. Every Groove Pillow is made from high-quality materials that are both durable and comfortable. We understand that no two sleepers are the same, which is why our adjustable 2.0 version allows you to customise the height and firmness to perfectly suit your personal needs. The original Groove Pillow, with its thoughtfully designed groove, ensures your neck stays in a natural position throughout the night. We also prioritise our customers’ experience beyond the pillow itself. Our dedicated customer service team is always available to answer questions, provide guidance, and help you get the most from your pillow. Thousands of satisfied customers have shared how Groove Pillows have alleviated neck pain, improved posture, and helped them wake up feeling refreshed. At Groove Pillows, we don’t just sell a product—we provide a solution that supports healthier sleep and a better life. Every pillow comes with a 100-day trial, giving you plenty of time to adjust and experience the benefits yourself.
Groove Pillows (groovepillows.com) has 195 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Sue M.
For the first in a long time I have woken without a stiff neck. My neck muscles are looser and I no longer wake up with pins and needles in my hands!
Angela
I bought this really as a last resort. I’ve had chronic neck and shoulder pain for the past six months and my sleep was very disturbed. I have slept so much better with the Groove Pillow and I absolutely intend to continue to use it wherever I go now. There are some really expensive versions of this type of pillow out there. I can’t believe how brilliant this one is at the price. Would definitely recommend 👍🏻
Emily
The neck pain pillow worked really well. It’s just far easier to get comfortable so I feel that my sleep quality has been higher.
Sue P.
This pillow is great. I have a longstanding shoulder injury. This pillow has helped massivley as it does what it sais on the box. I have also noticed that I sleep better. I am not tossing and turning so much. The pillow is also cheaper than some of its contenders. The quality is really great.
Matt
These pillows are incredible! The shape for sleeping on both sides is so comfortable. I get some of the best sleep and my neck and back feel great. Exactly as described on their website.
Jane O.
I had read all the 'hype' about these pillows and found it hard to believe when people said it changed their lives. Rather o.t.t. I thought. My daughter and son-in-law have these pillows. I have been a restless sleeper for years. They said they could recommend them and I should give one a try. So I did. Well, how wrong I was. Unbelievable. The first night I slept from 22.30 to 06.30. I thought this must be a coincidence. The second night I read in bed until midnight, went straight to sleep, and awoke at 06.30. I used to dread going to bed knowing I would be laid there for hours before 'getting off'. Now I can't wait for the third night! Feeling more refreshed already.
GM
Since they are not publishing my review online, I’ll publish it here. Ok. I gave this pillow a year and this is my honest review. I am a back sleeper. I bought this pillow hoping that it would relieve my neck pain. This first night I used it, I thought this size was not for me. The pillow looked thicker (height wise) in person than on the website. The middle groove looked more depressed on the website than in person. I was so uncomfortable all night that the next day I thought of just returning it. Come to know that you have to pay for shipping for returning the pillow and USPS estimated it to be $20 something bucks. That’s almost half of what the pillow cost. So I tried it again the next night. It was a little bit better - not great but better than the first night. After a couple of weeks of use, I find that I have to switch the groove pillow with my regular pillow because my neck gets stiff from the height of the middle groove. Then after a week, I switch back to the groove pillow because my neck would get sore from my regular pillow. To make this story short, I have invested a lot of money for a pillow to relieve my neck pain. I go back and forth with my regular pillow and the groove pillow because I cannot afford to get a new pillow. Bottom line. I know there is something better out there for neck pain. I just have to keep doing more research. The thing is so many claim to relieve neck pain but the cost of trying it is so discouraging because it might just end up in rotation with the rest of not so great pillows. They wrote me back and said that they can help me explore ways to enhance the pillow. I’m not really sure how else I can explore ways to make this stiff pillow work. Good news though, I found a pillow at Costco, the Hotel Grand for 2queens for $18.99. Sure relieved my stiff neck from using the Groove pillow. And I am happy to say that I have put away the groove pillow for good. ——————- My email reply to Groove Pillows: Hello, Thank you for replying to my review. In your response to my initial review on your website, you suggested, “perhaps adjusting how it’s positioned or paired with your current pillow could make a difference.” First of all, how else could I possibly adjust the pillow’s positioning? There is no other way to position it than where my head would lay. I did not bother to reply to your customer service because it seemed that the only option was a refund. However, your policy indicated that I would not receive a full refund due to my responsibility for the return shipping, which would cover half the cost of the pillow. I wrote another review on Trustpilot because my original review was never published on your website. I find it concerning that a 1-star review would be excluded. This led me to realize that Groove Pillow seems to prioritize positive reviews over transparency with customers. As of now, my review is still not published. Your response to my review on Trustpilot states, “It’s important to use the Groove Pillow consistently to experience its full benefits.” This response suggests that Groove Pillow does not consider the comfort of its customers. The reality is that the pillow either works for some people or it doesn’t—period. Unfortunately, it did not work for me, and I have accepted that. However, dismissing my discomfort and neck pain after using your pillow is troubling. Your suggestion to "keep using it" felt dismissive of my pain. Please do not respond with further suggestions; they do not help. What customers truly want is to be heard and to feel empathy. An acknowledgment of my experience and an apology for the situation would be far more beneficial than advice to continue using a product that has caused discomfort. Your current suggestions, given my experience, seem completely irresponsible.
Response from Groove PillowsOct 14, 2024
Dear GM, Thank you for taking the time to share your detailed experience with the Groove Pillow. We're truly sorry to hear that it has not met your expectations over the past year. We understand that you found the pillow thicker than expected and the groove less pronounced. Our design aims to support the natural curvature of the spine. While we strive to present our products as accurately as possible, we do provide clear dimensions on our website to avoid any confusion that images alone might cause. We reached out to you earlier to understand your sleeping habits better and to offer personalized advice on enhancing your experience with the Groove Pillow. For back sleepers, the middle groove is designed to cradle the head while supporting the neck, promoting proper alignment. Your feedback about the initial discomfort and the subsequent alternating use with your regular pillow indicates that perhaps the adjustment was not optimal. It's important to use the Groove Pillow consistently to experience its full benefits. Switching back and forth between different pillows can interfere with this process. We genuinely want to help you find relief from your neck pain and are committed to your satisfaction. Please do not hesitate to reach out to us again. We are here to support you in finding a solution that works for you. Best regards, Dusan Customer Service Manager Groove Pillows
Ian C.
Really impressed with communication and delivery time. Sleeping really well so no issues. Would recommend