Best friends made here. Good Dog makes it simple for people to get dogs from good sources and for reputable breeders, shelters and rescues to put their dogs in good homes. And we provide all the support and guidance you need to feel confident every step of the way!
Good Dog (gooddog.com) has 3,375 customer reviews on Five Star Index, with an average rating of 4.6 out of 5.
Also known as
gooddog.com
Website
gooddog.com
Category
Pet Services
Listed on Five Star Index
2026
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The company replied to 10% of reviews.
Latest
Most recent review: October 2026.
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I purchased a pug puppy from Splash of Color Pugs using the Good Dog platform. Using Good Dog made it very easy for me to look at several puppies from several breeders. Most important was working with Illa owner of Splash of Color Pugs. Illa responded to every message within 24 hours, provided photos of my little boy as he grew, acknowledged the payments almost immediately.
I have worked with several breeders in the past and Illa is the first that I absolutely have not one negative thing to report. Most important is that Kirby is everything you could ask for in a happy, healthy and beautiful little pug.
Splash of Color Pugs is the absolute best.
RH
Raven H.
Spent 2 months trying to become a…
Spent 2 months trying to become a breeder, jumped through all hops just to be denied for reasons that didn't apply to me. I called, emailed still nothing but bullshit. They also claimed they updated me on policy but no. Took 2 months to say 1 sentence they could've started with. They failed full stop. No policy was even discussed until after the denial.
Response from Good DogMar 11, 2026
Hi Raven,
Thank you for sharing your feedback. Our team has been in communication with you to share more information about our Community Standards, Good Breeder Code of Ethics, and policies, including Good Dog’s Policy on Merles.
As they shared with you, every breeder in our community must pass our screening process and meet our community standards, including our Breeder Code of Ethics and minimum health testing requirements, before joining Good Dog: https://www.gooddog.com/standards-and-screening
Based on the information you provided, we determined that your program does not currently meet our standards at this time.
We understand our team shared the specific changes needed for your program to meet our Standards. Should you make those changes, we'd welcome the opportunity to re-evaluate your program. Please don't hesitate to continue reaching out to us at [email protected] if you have any questions about our Merle Policy.
Warmly,
The Good Dog Team
LK
Lisa Kelly K.
A MESSAGE FROM MILO ..( AKA MARSHMELLOW )
Dear Beau, This is Milo here. By the way - I like my new name. If you let my brothers and sisters know- They would not believe where I ended up.... First, These two Hoomans are really fun to be with and really easy to fool
The one draw back, is they take me out every hour or so, although it could be every two days -- I don't know ...They have this huge yard that is filled with adventure. and a covered deck which is great for relaxing. I follow them around all the time - they seem to love that.I have tried fooling them that I am starving -- dosn't work. However, I have "fake peed" a few times ( ha ha ah Ha ).
Oh and the toys are amazing, and we got to watch " Best in Show" last night. ( my favorite ). Well time to go. back to sleep after an hour of playing with all my toys. Thank you so much for the really good start - except for the " "Leave it" thing. Time for more napping !! THANK YOU AGAIN BEAU YOU ARE AN AMAZING MOM...
LW
Lori W.
More Cons than Pros!
Pros: Screening is rated as fair, both about potential homes and breeders.
Options to add health testing to each dog in the program is nice.
They did have the video add option for available pups, but recently that option was removed. They do add and remove options frequently, which is inconvenient at times.
Cons:
Their fee they charge buyers is very high ,its 7% and most buyers we tell have no idea this is happening.
You have to agree to pay through their platform, which gives people no freedom to pay what they think the service is worth.
They allow any breeder to be on the site, only having a few requirements:
1) you are who you say you are ( weed out scamers.
2) The breeders must perform health testing, but does not have to publish the results they claim. This does put breeders in a ranking category.
A breeder can join, even if they dont follow the specific parent club's breed standard ( off colors for many breeds are allowed, major structure faults are ok ) while off colors of others ,like French Bullogs, not allowed merle colors).
A phone number that is provided by GD is on the platform when you call a potential buyer, its actually not their phone number. They are tracking your phone calls, and this is a huge privacy concern for me, since this is unlawful to listen or track calls, they can listen to conversations between parties.
People agree to provide information on buyers, hiding their phone numbers , this puts the breeder at a disadvantage on screening people, as doing thorough background checks on potential owners is a priority to be sure pups are placed in safe and the best homes.
They rarely answer the phone when you call, they are always busy.
If they send you a request or an email with any accusation, we have never been provided any proof of any of their email "concern". This is highly concerning from an ethical standpoint .
Follow through is slow, its very concerning, they are the gate keeper of funds when selling a puppy on their platform, delays in payment are of concern for me and other breeders who are on this platform. I have witnessed comments on other groups with complaints of long delays with them.
If they decreased their fee % to 2%,or had a flat fee of 100.00 per sale, that would be fair. Breeders are doing all the work, all the research, all the posting of information, building a program based on research and knowledge, while they sit back and maintain a site and pretend to know what an ethical breeder looks like.
Their fees are too high, they do not need to charge a high 7% rate.
Costs for breeders are high, and keep rising, support breeders who are preserving the breed standard, and are striving for improvement. I have been breeding for almost 40 years, this platform has many gaps that are huge and are in of need improvement.
They have poor and slow communication based on the high fees, they could hire more people to provide much better customer service.
Good Dog has some work to do, to get more than 3 stars from me.
Response from Good DogMar 10, 2026
Hi Lori,
Thank you for sharing your feedback.
When breeders and buyers connect on Good Dog, they make their payments through our platform. This is how we keep our community safe and protect payments for both breeders and buyers. A small deduction is only applied when we do the work of successfully connecting breeders with qualified buyers they'd like to place a puppy with. This helps us maintain our platform quality and continue bringing breeders loving homes for their pups.
Every payment made to you on Good Dog is instantly verified and guaranteed by us. As soon as your buyer completes their payment and you receive their receipt, you're guaranteed every dollar you're owed — even if it hasn't yet reached your chosen payout method.
Communicating on Good Dog works just like you're used to, with options to text, call, and video call. Calls on Good Dog are never recorded. Our Good Dog Numbers work by forwarding calls directly to your personal phone — just like any other call — while keeping both parties' personal numbers private. You can find any buyer's Good Dog Number in your Messenger thread at any time.
Our support team has been in regular contact with you since you joined our community and remains available to help. We appreciate breeders who are committed to placing puppies in loving, qualified homes, which is exactly what Good Dog is built to support.
Warmly,
The Good Dog Team
D
เอกกมล ศ.
I bought a dog here and the staff were…
I bought a dog here and the staff were enthusiatic and friendly.
JO
Jon
Everything went smooth!
Everything went smooth!
SP
Susan P.
Beware of hidden fees
Love the pup! Good experience with the breeder who appeared to take really good care of her dogs. Annoyed with hidden fees associated with Good Dog. $45 “protection & support fee” and $23 “payment processing fee” tacked on to deposit. On the final bill, $75 “protection & support fee”and $46 “payment processing fee”. So a total of $190 in hidden fees. And Good Dog assesses fees to the breeders as well. Seriously overpaid for the services that are provided. Users should be advised of fees upfront. Nobody likes to be surprised. My advice is find a breeder, then contact them and deal with them directly.
Response from Good DogFeb 20, 2026
Hi Susan,
We're glad you found your new best friend through Good Dog! We appreciate your feedback about our fees and want to make sure everything is as clear as possible. The fee you’re referring to is our optional Protection & Support fee. Buyers can always choose to pay on Good Dog with zero fees by opting out of Protection & Support at checkout, although many new puppy owners find value in what it includes:
-Payment Protection: Your payment is protected, giving you peace of mind that we'll step in to help resolve any issues that might arise.
-Support: We provide lifelong support from our expert team, including veterinarians and behaviorists, who are here to guide you through every stage of your journey with your new pup.
-Puppy training & exclusive discounts: You'll get access to professional training resources, including personalized coaching and online courses, plus exclusive savings on essentials from trusted partners like Chewy, Rover, and BarkBox.
-Platform sustainability: This fee also helps us maintain our high standards and continue improving our platform to help more families like yours find their perfect match.
For payments made by credit or debit card, there's an additional processing fee that goes directly to our payment processor — not to Good Dog. Buyers can opt out of this fee entirely by paying via ACH bank transfer. Sales tax is collected in accordance with state law and is not a Good Dog fee.
If you have any questions about these benefits, please feel free to email us anytime at [email protected] and someone from our team will be happy to take care of you!
Warmest wishes to you and your new pup,
The Good Dog Team
GE
Gelly
Silvia made bringing my little girl…
Silvia made bringing my little girl home so easy and comfortable! She answered all my questions via text (I had a lot of them) and sent me videos of my puppy (initially named Bella, but is now named Sesame) before I was able to bring her home. When I met Silvia and my little girl, she was happy and healthy! Sesame was about 4 months at the time and already knew to potty on a pad the second I got her home. We went to the vet for her check up after picking her up - she was perfect and thankfully Silvia kept her up to date with her shots. I am so, so happy I picked my pup from Silvia! Sesame is the sweetest girl, friendly to all doggies and humans, and full of life!