GBI Direct (Formerly Hard Assets Alliance)GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent
Investments & Wealth · New York, New York
Excellent
Investments & Wealth · Manhasset, New York
Excellent
Investments & Wealth · Greatneck, New York
Excellent
287 approved reviews, newest moderated first
Laurie A.
Great customer service from Hard Assets Alliance. We recently redeemed all the assets we had, and wanted to close the account. However, we had a concern that we might not be able to access the account history online. Got a quick email back assuring us that we could still access the history. Asked them to close the account, and it was quickly done. A pleasure!
Ernie
I recently made a major change to the titling of assets at Hard Assets Alliance. The instructions I received, and the help I received as I created a new account and moved all of our assets to the new account was great. The process was complicated since it involved legal changes of title and possible tax consequences. Done! Thanks again.
Bill F.
Jenelle was very patient and helpful helping me sort out an anomaly on my attached ACH bank account.
Laura
I have called in with some questions about the process twice now and both times, I have had the best experience. I am a new investor and this customer service team really does everything they can to help you understand. Thank you! Highly recommend!
george H.
In the week of April 25th to the 30th I requested that HAA conduct several actions for me. 1. That they sell some gold and silver coins for m. That they withdraw several thousand dollars from my account held in cash; and send all the proceeds to my home address. Unfortunately I had not informed HAA that I had moved to California in the last year. consequently HAA could not send me the money without the new address officially registered with them . That now has been accomplished. And the money should be on its' way to me. During all of these procedures HAA was patient and a very good guide. My sincere Thankyou. George Hess
Willus
Prompt and informative response to inquiry from Lindsey at Hard Assets Alliance. Look forward to owning gold through them soon.
Marc H.
Awesome customer support! My questions were answered quickly, and the promised email was sent within seconds. I appreciated the help.
Jerry M.
Customer Service is AMAZING!! I had to call customer service many times to resolve an issue and they ALL were so pleasant....I almost wish I had another issue to deal with (I DONT!! but you know what I mean!! Its a pleasure, with all the nastiness out there, to deal with amazing people who truly care about the customer.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 15, 2022
Thank you! Happy to have helped as always. We appreciate your feedback and our team is looking forward to speaking with you in the future. Sam Customer Service Director