Brian
Excellent service
I expected my problem to be solved but not with the speed that Jenelle produced it (and the solution lay in another organisation!). Well done, Jenelle, and HAA.

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

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Excellent

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287 approved reviews, newest moderated first
Brian
I expected my problem to be solved but not with the speed that Jenelle produced it (and the solution lay in another organisation!). Well done, Jenelle, and HAA.
Greg S.
I had a great deal of trouble establishing an account and then simply being able to log in. Too complex to explain. But Janelle trouble shot everything for me. She was very knowledgeable right down to suggesting I "clear all data" on my Chrome browser! If Janelle is typical of the expertise at HAA, I think I'm going to like this organization going forward.
Ronald K.
I was short 6 coins. I called to complain. Jenelle said she would investigate and it would take about 6 weeks for an answer. Within a mater of days the situation was resolved and I receive my missing coins.
Breck
I requested info re storage procedures. Kelly quickly replied and explained to my satisfaction. thanks!
DL
A+ security. So many businesses these days do not understand basic security measures. HAA definitely does, yet makes the process very easy. Friendly support staff. All around excellent.
Michael D.
Kelly always gives me personalized service so it feels like they know me and they are wonderful at guiding me as I am new to investing in metals. Such a VIP experience compared to the large investment houses...great company if you are interested in metals.
Tenzin Y.
They did a wonderful job explaining what documents I was missing to set up my account. Very helpful! Thank you to the team and Kelly!
Response from GBI Direct (Formerly Hard Assets Alliance)Jul 22, 2021
Tenzin, thanks so much for the very positive review and great feedback, We really appreciate both! I have shared his review with Kelly. Rob - Customer Service Manager for Hard Assets Alliance
Robert L.
Kelly was fantastic helping me work through and keeping me updated on the issue. The only regrettable bit of the transaction, was I do not understand why the HAA process to mail a check consumes as much time as it does.