GBI Direct (Formerly Hard Assets Alliance) Reviews | Read Customer Reviews of gbidirect.com

GBI Direct (Formerly Hard Assets Alliance)Reviews of gbidirect.com

4.4287 reviews
Investments & Wealth
485 Lexington Avenue, Suite 304, New York, New York

Call Directions Website

GBI Direct (Formerly Hard Assets Alliance)

About GBI Direct (Formerly Hard Assets Alliance)

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.

GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.

Also known as: gbidirect.com
Website: gbidirect.com
Category: Investments & Wealth
Location: New York, New York
Listed on Five Star Index: 2026

About these reviews

Replies: The company replied to 32% of reviews.
Latest: Most recent review: October 2026.
Edits: Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score: This company cannot pay to remove reviews or change its score.

How we calculate scores

Is this your business?

Correct your details and reply to customers in public. Both are free.

Claim this listing

More in Investments & Wealth, New York

GBI Direct (Formerly Hard Assets Alliance) reviews

287 approved reviews, newest moderated first

Doug
Nov 8, 2023
Jenelle is amazing
Jenelle does a fantastic job with customer service. She is proactive, courteous and kept me well informed throughout the process.
Report
Aref M.
Sep 6, 2023
I dealt with this company last month
I dealt with this company last month. I invested a good bit after listening to Mr. Rickard. This company is very slow to shop the gold, my second shipment wasn’t exactly what I ordered, so I decided to get back the rest of my money, but I am going on to the fourth week, and still didn’t get my check, they claim that they dropped it of at a regular mail box since August 23rd, two week s after I ordered the refund, and I am still waiting for the check. A. Mansour I spoke seven days ago by a manager at this company, and they wired the money within two days, and three days ago their check that they mailed was received at my address, but of course I had to destroy it.
Response from GBI Direct (Formerly Hard Assets Alliance)Sep 6, 2023
Hello Aref, we would very much like to investigate this issue and discuss your concerns and dissatisfaction. For any issues, our team is hot on the case to solve, if given the opportunity. We are available Monday through Friday from 9 to 6 Eastern time. Toll Free US and Canada: 877-727-7387
Report
Gordon
Jul 13, 2023
New Member Welcome
As a new member (investor) I appreciated the prompt and informative replies to my emails. The instructions for establishing my account, funding it and making my first purchase were clear and easy to follow. My first product shipment just arrived and I was very impressed with its packaging since it contained significant value. Keep up the good work.
Report
Dave
Jun 23, 2023
New customer with Hard Assets Alliance
As a new customer with Hard Assets Alliance and a prospective metals purchaser, contacted your company via telephone and talked with Lindsey. She was very patient and helpful with this newbie. She answered all questions and made the purchase of metals for us very easy without incident. Lindsey does a good job.
Response from GBI Direct (Formerly Hard Assets Alliance)Jun 26, 2023
Thanks for the review Dave!
Report
Lund W.
Jun 20, 2023
Great Customer Service
Great Customer Service
Report
Kelly Ann G.
May 30, 2023
Quick, Easy, and Friendly
I requested a sale on my HAA account for metals I had stored in MetalStream (highly recommend if you're looking for an easy way to invest each month!) Mariah F. was able to assist with changing my address on file and requesting a check. They verified my identity (thank you for having such helpful security procedures in place!) and were able to change the address to my new residence and send a check for my sale. Thank you for your help! HAA will continue to have my business.
Report
Robert M.
May 25, 2023
Fast
Fast, informed, courteous response to my questions by Lindsey.
Report
Tim C.
May 2, 2023
Lindsey
Lindsey. Friendly, prompt service and great communications. Thanks!
Report