kimberly
Very professional!
Janelle was very helpful she was very knowledgeable on educating me on the metalstream program and she put to rest any concerns I had. I look forward to opening an account very soon!

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

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287 approved reviews, newest moderated first
kimberly
Janelle was very helpful she was very knowledgeable on educating me on the metalstream program and she put to rest any concerns I had. I look forward to opening an account very soon!
Marvin F.
Janelle was a pleasure to talk to and explained everything to me so I understood completely. She definitely is an asset to HAA.
Maximiano M.
Maximiano Bitcoin company business market traders and invester
Jill Z.
HAA helped me liquidate my sister’s account after she passed. They were fast and professional, and made handling my sister’s estate that much easier.
CC
Product offering, fees, research and customer service all excellent. Cannot recommend highly enough.
Peggy L.
It Was Greqt easy to use
customer
This is the worst company! They don't do what they say they will do. You fix a form send back right away but it takes a good 2 weeks for anyone to review the form. I lost $8k waiting for these incompetent people.
Response from GBI Direct (Formerly Hard Assets Alliance)Jun 4, 2024
Hello Customer, Manager here - I'm sorry to hear your experience with us was less than satisfactory. Please get in touch with our service team at 877-727-7387 so we can locate your account and investigate the communication. I will look into your case personally to improve our Hard Assets Alliance experience.
F A.
Jenelle is an absolute superstar! She is so kind, knowledgeable and thorough. The best representative you have of Hard Assets Alliance. I can not thank her enough for all she has done to go above and beyond in assisting me in resolving unusual situations. Kudos to Jenelle, she deserves a big bonus!