Lily N.
Easy to navigate and quick
Easy to navigate and quick

GBI Direct, formerly Hard Assets Alliance – Precious Metals Investing Made SimpleWhether your goal is to preserve wealth, protect against currency risk, or build long-term stability, GBI Direct delivers a secure and convenient way to invest in physical metals—backed by technology, transparency, and a customer-first approach. Our leading online platform is used by some of the world's largest financial institutions and is available to individual investors aiming to diversify their portfolios with tangible assets like gold, silver, platinum, and palladium.We understand the critical role that precious metals play in investment strategies as a hedge against inflation and economic uncertainty. That's why our platform allows investors to easily browse, compare, and purchase a wide selection of bullion products from reputable global dealers who bid against each other to give you the best price.Through our trusted vaulting partners, we offer secure storage options in multiple international locations, giving you peace of mind that your assets are safe.Transparency and trust are at the core of everything we do. With real-time pricing and a straightforward fee structure, investors can make informed decisions without worrying about hidden costs or surprises.GBI Direct is committed to educating and empowering investors through expert research, market insights, and in-depth educational content. Our team regularly publishes articles, guides, and reports to help you navigate the precious metals market with confidence.We strive to make your precious metals investing experience the best it can be and welcome your feedback—leave a review at GBIDirect.com and let us know about your experience.
GBI Direct (Formerly Hard Assets Alliance) (gbidirect.com) has 287 customer reviews on Five Star Index, with an average rating of 4.4 out of 5.
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Investments & Wealth · NEW YORK, New York
Excellent

Investments & Wealth · New York, New York
Excellent

Investments & Wealth · Manhasset, New York
Excellent

Investments & Wealth · Greatneck, New York
Excellent
287 approved reviews, newest moderated first
Lily N.
Easy to navigate and quick
Julie M.
Was easy to set up an account. Confident my money is safe with this company.
Consumer
The staff at Hard Assets Alliance is always available and very knowledgeable. We enjoy our working relationship thank you Richard Alcorn and Elaine Arm.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 12, 2026
Providing education and reliable service is something our entire team works hard on every day. We truly appreciate your support and look forward to assisting you with future gold and silver investments.
Larry
Good communication
Russell B.
Your email gave me the info I needed!
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 12, 2026
Glad it was easy and helpful!
Ian G.
Fantastic confidential service
Mitchell B.
Never received package.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 9, 2026
Please contact our support team immediately about your package. All shipments require signature confirmation and are fully insured, so we can investigate and resolve this quickly. Time is important - reach out now.
Dennis T.
Easy online access for buying and selling. Very confident of security at the vault storage.
Response from GBI Direct (Formerly Hard Assets Alliance)Feb 12, 2026
We’re glad to hear that you’ve found it easy to buy and sell through our online platform. Making precious metals investing simple and efficient — whether you’re purchasing gold and silver or liquidating holdings — is a top priority for our team.