At First Day, we take a science-based approach to help improve the lives of families. We offer multivitamins made from a blend of 12 organic fruits and veggies, perfect for all age ranges: busy moms and dads, moody teens, and kids with the pickiest of palettes. After completing numerous studies, expert nutritionists formulated our products to complement the eating habits of the modern family. Backed by science and a money-back guarantee, we are dedicated to helping families live happier, healthier lives. If you have questions about our products or your order, reach out to us at [email protected] and we’ll happily assist you!
First Day (firstday.com) has 825 customer reviews on Five Star Index, with an average rating of 4.0 out of 5.
Also known as
firstday.com
Website
firstday.com
Category
Personal Care
Listed on Five Star Index
2026
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The company replied to 100% of reviews.
Latest
Most recent review: October 2026.
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My teens hate the smell & flavor but I’ve fought them to take the vitamins. We’ve seen no difference. Buyer beware customer service won’t work with you after their “45 day” window. It was also challenging to actually cancel my subscription. I thought I had but apparently “paused” it, so just be careful with this company. I asked if they would consider sending upcoming subscription reminders & they intentionally do not do that (that’s what they told me). They don’t care about their customers, only getting your money.
Response from First DayJan 4, 2026
Thank you for taking the time to share your experience, Carianne. We’re sorry to hear that the taste and smell didn’t work for your teens—taste can be quite subjective, and we understand it’s not always easy to find something everyone enjoys.
We do offer a 45-day satisfaction guarantee on the first purchase to help ensure customers have a positive experience. For subscriptions, customers can choose the frequency that works best and have full control to pause, skip, or cancel at any time through their account.
We really appreciate your feedback, and we’ll continue looking for ways to make our products and subscription experience as smooth and helpful as possible. Thank you again for sharing your thoughts with us!
KE
Kerry
"Responded to my concerns promptly”
"Responded to my concerns promptly”
Response from First DayJan 1, 2026
Happy to know our team could address your concerns quickly. Please don’t hesitate to reach out anytime.
MC
Marni C.
Rapid response
My kiddo didn't care for the taste, but thanks to Patrick, who was very friendly, my return was resolved quickly and easily!
Response from First DayJan 1, 2026
We appreciate this update! Even though the taste wasn’t a fit, we’re delighted our team could help you out so quickly.
MH
Michelle H.
Make sure you order regular mail for no extra charges. Only speaking from experience. As soon as it's expedited, it seems to flag extra charges through USPS
Attention:
People are often quick to leave reviews when something goes wrong — understandably, because fair treatment matters. But I also believe it’s just as important to acknowledge when a company takes responsibility and does the right thing. In this case, while the process had its challenges, First Day ultimately handled the situation with integrity, and I appreciate the effort they made to resolve it properly.
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I want to update my experience with First Day, as the company ultimately handled a complicated situation in a very solution-oriented way.
I placed my order at the end of November, intending it as a Christmas gift. Unfortunately, the first shipment never actually went out — only a shipping label was created — and after a month had passed with no delivery, the gift was missed. At that point, First Day promptly sent a replacement order, which I appreciated given how much time had already passed.
When that replacement was expedited via USPS, I was unexpectedly charged $68 CAD in release/import fees. This fee was not disclosed at checkout and was frustrating as a Canadian customer. After I raised the issue, First Day fully reimbursed the $68, which I genuinely appreciated.
What neither I nor the company expected was that the original order eventually arrived on January 9th via regular mail, with no extra charges at all. It appears the package had been lost or delayed in tracking. As a result, I did end up receiving extra bottles, but I understand why First Day acted quickly to reship once it was clear something had gone wrong.
For Canadian customers, it’s worth noting that regular shipping did not result in any additional fees, while expedited USPS shipping did — something to keep in mind when ordering.
On the product side, my two teenagers have tried the vitamins so far and like the taste, and the packaging is very well done. I’ll update further once we’ve had more time with the product.
While the initial experience was frustrating, I give credit where it’s due: First Day was responsive, fair, and focused on resolving the issue, and I appreciate the effort they made to make things.
Response from First DayDec 31, 2025
Thank you for sharing this, Michelle. We’re truly sorry for how this experience turned out. You’re right to expect transparency and timely delivery, and the combination of the initial shipping issue, delays, and the unusually high release fee made this far more stressful than it should have been, especially for a holiday gift.
While our FAQ explains that Canadian orders are shipped DDU and may incur duties or fees, the amount you were charged is not typical, and we understand why it feels unreasonable. We want to take a closer look and work toward a meaningful resolution. Since Trustpilot doesn’t provide contact details, please reach out to us via chat or email so we can review your order and make this right.
WL
Whitney L.
First Day—a Win!
As a mom of 4, finding the right vitamins and supplements for my kiddos can feel like a part time job. I want something natural, little to no sugar (and certainly not coated in it!), and that they would take willingly. First Day hit the mark for us. My girls look forward to taking their vitamins and I feel good about giving them. I’ve even noticed some positive behavior changes in one of my children. First Day has been a win for us!
Response from First DayDec 30, 2025
Such a lovely share! As a mom of four, you’ve got a full plate, so it means so much that First Day has made things easier and that your girls actually look forward to their vitamins. Hearing you’re seeing positive changes is the biggest win of all.
BR
brandyb
My granddaughter loves these
My granddaughter loves these. It's one of the first things she asks for when get to the house. Nana, I want my gummy.
Response from First DayDec 30, 2025
This is the sweetest thing, thank you for sharing! We love that it’s become part of her little routine with Nana.
JM
Jeannie Messina F.
These might be the best vitamins but…
These might be the best vitamins but trying to buy them without a subscription is an ordeal. I put them in my cart I went to check out only to notice I had accidentally chosen a subscription. I took them out of my cart I tried again there are all these ads that popup repeatedly making it difficult to make a purchase. I put a purchase in my cart at 3 times only to notice that the subscription was chosen more popups come up asking for my email, my cell #, suggesting offers. I gave up, bought nothing but at least I am not stuck getting a repeated subscription that I don't want.
Response from First DayDec 26, 2025
Thank you for sharing this, and we're so sorry the checkout experience felt confusing and frustrating. Our valued customers should always be able to choose a one-time purchase easily. We’re sharing this with our team to simplify the process, and if you reach out via chat or email, we’ll help you place a clean one-time order with no subscription attached.
BJ
Bill J.
It’s a scam subscription company that…
It’s a scam subscription company that makes the cancel subscription button extremely hard to find. DO NOT SUBSCRIBE
Response from First DayDec 25, 2025
Hi Bill! We're sincerely sorry you had such a frustrating experience. The last thing we want is for anyone to feel misled or stuck in a subscription. Our cancel option is available in the customer portal, but if it felt hard to find, our team is happy to help. Since Trustpilot doesn’t provide contact details, please reach out to us via chat or email so we can make sure your subscription is fully canceled and resolve anything still open on your account. We want to make this right for you.