Debbie B.
Stephen was a pleasure to work with
Stephen was a pleasure to work with. From someone who did not know what she wanted, his patience was very much appreciated.

Diamonds Direct offers an unmatched selection of engagement rings, loose diamonds, wedding bands, gemstone jewelry, fine jewelry, and more. We are a true direct diamond importer, cutting out all the middle man markups. Our selection, education, warranties and guarantees create a no-risk shopping environment that is customer focused and flexible to ensure we maximize the customer’s budget and exceed their expectations.
Diamonds Direct (diamondsdirect.com) has 277 customer reviews on Five Star Index, with an average rating of 4.9 out of 5.
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277 approved reviews, newest moderated first
Debbie B.
Stephen was a pleasure to work with. From someone who did not know what she wanted, his patience was very much appreciated.
susan
Diamond's Direct is a wonderful, comfortable environment in which to shop for beautiful things! You're dazzled by the jewelry - the selection and the quality. The displays and lighting are all gorgeous! One of the biggest differences between Diamonds Direct and other jewelry stores is their staff. They really are exceptional - friendly, smart, kind and patient. In particular, Bo Cochran, a diamond expert, is extremely knowledgeable and goes above-and-beyond in customer service. I wouldn't go anywhere else for jewelry and I have referred Bo and Diamonds Direct to many of my friends and family. I trust Bo's opinion and judgement and he has always shown an unwavering character. Two years ago, Bo helped my husband and me select/design our wedding bands and, since then, many other meaningful pieces on special occasions. And he just recently helped me design a very special piece for my husband's 60th birthday! I won't go anywhere else for jewelry and I highly recommend Diamonds Direct, and especially Bo Cochran!
Fletcher M.
I worked with Mary Beth and She was amazing. She helped me walk through every step of the way and I am so thankful to her. I will send everyone I know to go see her!!!!
Daniel K.
Great experience I was helped by Cindy who made sure my ring was done in time for my engagement also the ring turned out beyond beautiful and I will be giving them all my future business if Im ever looking for jewelry! 10/10 would do again!
Sara K.
As first time clients of DiamondsDirect we could not be happier! Diamond Expert, Lindzy Galan, led us through an absolutely amazing and pleasant purchasing experience. She was extremely knowledgable and patient, ensuring that our ring choice was exactly perfect. We are so pleased with our choice, and highly recommend both DiamondsDirect and Ms. Lindzy for your jewelry purchase!
Andrew H.
I have visited the San Antonio location several times over the past 5-7 years for an array of gifts. My wife and I even purchased our wedding bands from this location - which still look amazing 5 years later. My wife and I are celebrating our 5-year wedding anniversary, and I decided that I wanted to upgrade her engagement ring. I had a beautiful 2.74ct diamond but wanted to find the right setting to place it. I worked with Yaniv (General Manager) at our San Antonio location to create a custom setting for the ring. He was wonderful to work with. He gave me a range of quotes that were very reasonable. When I came in to meet with him, he had preselected several examples and walked me through the design process. I picked up the completed ring a week later and it was perfect. My wife was overjoyed with how beautiful the ring is. Yaniv and the Diamonds Direct team are world-class and will make your jewelry buying experience seamless. Thank You!
Timothy
Barak and Rachel - I want to bring to your attention a sales associate by the name of Cindy P. She went out of her way to make sure I had a beautiful diamond cross for Mothers Day. She was helpful, kind, honest and followed through on every detail. She even gave me access to her cell phone number so I could call her should any surprises arise. This is how customer service once looked and felt many years ago. I am thrilled to know that this type of service and attention to the customer still exists today at Diamond Direct. Timothy
Gabriel W.
Cindy-451 was great. I’ll be returning to either upgrade my diamond size or buy another ring