Awful. Was really looking forward to using this. Have had it 6 months and tried to set it up about 50 times. Waste of time.
Response from LoftieMay 16, 2026
Hi James, we're so sorry to hear about the ongoing setup difficulties you've experienced with your Loftie. This is definitely not the experience we want for our customers. Please reach out to us at [email protected] so our support team can help get this resolved for you right away.
WM
WIlliam M.
My honest thoughts on the alarm clock
My honest thoughts on the alarm clock. Absolute codswallop of a product. Constantly updating, connecting and rarely ever working. I still can't work out why the product is so complicated to operate when it's, essentially, a two tone alarm clock with light. Avoid.
Response from LoftieMay 15, 2026
Hi William, we're sorry to hear about the connectivity and usability issues you've experienced with your Loftie. This clearly isn't the experience we want for our customers. Please reach out to us at [email protected] so our support team can help troubleshoot these problems and make this right for you.
MA
Max
Made and order a few hours ago then…
Made and order a few hours ago then realised the company is based in the USA and doesn’t offer returns. Have asked to cancel my order and give me refund but getting AI generated responses refusing to cancel the order. Very misleading as you end up in a Uk version of the site with a little Union Jack. Just below the add to cart button there a few little icons, one saying free worldwide shipping another saying 30 day trial. This all implies that if I’m not happy I could easily return this item and not be liable to international shipping return and massively out of pocket. Would not recommend. Will report to trading standards as not sure if this is fair / legal.
Given plenty of notice in asking to cancel the order and have a refund before the item is shipped but just getting auto AI responses.
Response from LoftieMay 5, 2026
Hi Max, we sincerely apologize for the confusion about our return policy and location, and for any frustration with the automated responses you've received. Please reach out directly to [email protected] so our team can personally review your order and work with you on a solution.
TA
Tara
half the features they advertise are…
half the features they advertise are paid subscription-only, they randomly stop running any alarm you have set up until you update the app, without giving you a warning the app is out-of-date, after the update they refuse to turn off my alarms whenever i try, and sometimes say there is no alarms when there is an alarm and sometimes say there are alarms when there is none. i bought an alarm clock to have a single, reliable way of ensuring i wake up, and peacefully at that, but none of this is peaceful or reliable.
As an update: this issue has only gotten worse. It has been weeks with still no fix and I have to triple check whenever I turn off an alarm, sometimes even going to the extent of permanently deleting the alarm completely and I still get woken up to it, or vice versa and it never goes off. This company should start putting their money into actually making a functioning alarm clock instead of just buying reviews.
And on that front, don't be fooled by the customer support responses you see on the TrustPilot reviews. I have emailed them probably at least 3 times since buying the product and while they have apologized for issues, they have never made any attempts to fix or remediate them. They don't actually try to resolve issues, and like another customer complained, they have SEVERAL unethical business practices that misrepresent their company that should not be legal in most places. If you're curious, out of just over 100 Trustpilot reviews at the time of writing this, 16 of them are 1 star. However, on their actual website, there are over 1,000 reviews, and yet almost the same amount of 1 star reviews. This is because they:
1) Deliberately take you to a different "feedback" page if you try to leave a negative review, so it doesn't get tracked publicly
2) If you manage to circumvent this by clicking the button to leave a positive review, once they see that its negative they will choose to omit sharing it on their website.
This is NOT speculation. I have tried MANY times to leave a single negative review on their site, and after many attempts to publish it, through their site, through contacting customer support, etc, it is clear they are intentionally and deliberately obfuscating reviewers from sharing their true opinions. And considering how many issues I've had with both their alarm clock and their customer support team, its obvious why they have to.
Response from LoftieApr 1, 2026
Hi Tara, I sincerely apologize for the ongoing alarm functionality issues and the frustration this has caused with your sleep routine. These technical problems are not acceptable, and I understand how concerning this is when you're relying on your device to wake up reliably. Please reach out to our team at [email protected] so we can prioritize resolving these issues for you.
JC
Josh C.
Truth about product.
The worst most awful service and product out there. The customer service is even worse. I thought it looked interesting so ordered and showed up looking like a cheap version then tried to send it back and they wouldn’t refund me even though I sent it back within the timeframe. And now AI is responding to me and I can’t get my money back. I highly don’t recommend this product and service.
Response from LoftieMar 19, 2026
Hi Josh, I'm truly sorry to hear about your disappointing experience with both our product and customer service. This doesn't reflect the standards we strive for, and I understand your frustration about the refund issue. Please reach out to our team directly at [email protected] so we can resolve this matter for you promptly.
LR
loraine R.
Overpriced, Buggy, and Abandoned by Humans
The Loftie clock and lamp are wildly overpriced pieces of garbage. Between the two products, they function correctly maybe 25% of the time, and even during that 25%, they often behave incorrectly. Alarms don’t work as set, features randomly disappear, and the app is glitchy and unreliable to the point of being unusable.
For a product marketed as a premium sleep system, this level of dysfunction is outrageous.
What makes it worse is the complete absence of human customer support. There is no phone support, no real-time troubleshooting, and no way to speak to an actual person. Instead, you’re routed through an AI phone call, which directs you to an AI-generated email response, which then tells you that maybe a human will email you back at some undefined point in the future. No calls. No urgency. No accountability.
At this price point, customers should expect stable software, reliable hardware, and immediate human assistance when things break. Loftie delivers none of that—just buggy products and an AI maze designed to keep you from getting help.
Since Loftie relies entirely on AI instead of customer service, it feels appropriate to state that this review is also generated by AI. Unlike Loftie’s products, however, this AI is at least functional.
Save your money. If you want an alarm clock that works consistently and a company that stands behind its products, look elsewhere
Response from LoftieFeb 5, 2026
Hi Loraine,
I’m really sorry to read this and to see how let down you’ve felt by both the products and the support experience. I understand why this was infuriating, especially given the expectations that come with a premium price point and the importance of reliability when it comes to alarms and sleep.
Your feedback about inconsistent performance, missing features, and the difficulty reaching a human when things escalated is taken seriously. When something isn’t working as it should, customers deserve clear accountability and timely, human follow-up, and I’m sorry that wasn’t your experience.
We would genuinely like the opportunity to review this properly and see if there’s any way we can help or make things right for you now. If you’re open to it, please reach out to us directly at [email protected] with your order details, and our team will make sure this is looked at by a real person.
Thank you for taking the time to share such direct and detailed feedback. We do hear you, and we’d appreciate the chance to assist further if you’re willing.
CU
customer
I have never loathed a purchase more…
I have never loathed a purchase more than this one. Couldn’t get it to pair with app after months of trying. I couldn’t set the clock or use any of its supposed features. I literally threw the clock across the room. Don’t fall for this. It’s terrible.
UPDATED 2/6/26. Customer service at Loftie did reach out immediately and tried to make good but they couldn’t. So I can’t say that they weren’t responsive.
Response from LoftieFeb 5, 2026
Hi there,
I’m really sorry to hear how frustrating this experience was for you. Struggling for months to get the clock to pair and not being able to use its features at all is understandably infuriating, and I’m sorry we didn’t step in sooner to help.
We would genuinely like the chance to look into this with you and see if there’s anything we can do now to help or make this right. If you’re open to it, please reach out to us directly at [email protected] with any details you have about your order, and our team will do their best to assist you.
Thank you for taking the time to share this feedback. We know it’s not easy, and we appreciate you bringing it to our attention.
HM
Hub M.
Scam with the App
I bought a Loftie as a gift. I never subscribed to any membership or signed up for a subscription, so I was surprised to see a monthly charge via PayPal. Of course, I cancelled the payment immediately, but the practice of "automatically enrolling" customers into a subscription is outrageous and feels like a blatant rip-off.
Response from LoftieFeb 5, 2026
Hi Hub,
I’m really sorry for how upsetting this felt, and I understand why seeing an unexpected charge would be alarming, especially when the Loftie was purchased as a gift.
We never want anyone to feel surprised or misled. The Loftie Rest membership is optional, and we’re sorry this situation caused frustration or confusion. I appreciate you sharing this feedback so we can address it properly.
We’d really like the chance to look into this with you and make things right. Please reach out to us directly at [email protected] with your order details, and our team will be happy to review the charge, clarify what happened, and assist you further.
Thank you for bringing this to our attention. We’re here to help and would like the opportunity to turn this experience around for you.