BitlyReviews of bitly.com

4.0700 reviews
Internet & Software
5th Ave 139, New York, New York

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About Bitly

Bitly is a leading marketing platform for link and QR Code management, enabling businesses of all sizes to see what’s working across online and offline channels. Powering more than 100 billion clicks and scans annually worldwide, Bitly makes it easy to create, share, and track short links and QR Codes, so brands can find what’s resonating and scale their reach. More than 3 million customers rely on Bitly to connect with their audiences, from global enterprises to growing businesses, including two-thirds of the Fortune 500.

Bitly (bitly.com) has 700 customer reviews on Five Star Index, with an average rating of 4.0 out of 5.

Also known as: bitly.com
Website: bitly.com
Category: Internet & Software
Location: New York, New York
Listed on Five Star Index: 2026

About these reviews

Replies: The company replied to 6% of reviews.
Latest: Most recent review: September 2026.
Edits: Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score: This company cannot pay to remove reviews or change its score.

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Bitly reviews

700 approved reviews, newest moderated first

minecraft volger S.
Mar 28, 2026
Nice watching
Nice watching
Dan
Mar 19, 2026
Basic function now has to be purchased
Sorry. I am migrating to a company that doesn't hide basic stats behind a paywall.
Response from BitlyApr 1, 2026
Thanks for sharing this. Bitly's free plan is designed as an entry point — for users who need branded links, full analytics, and higher link/code volumes, our paid plans were built for exactly that. If Bitly is a meaningful part of how you work, we think a paid plan is worth a look. Visit bitly.is/Right4U to find the best fit.
H.Winkler
Mar 5, 2026
Super schnell
Super schnell
Lee G.
Feb 27, 2026
Free Users Now Forced Through Ad Interstitials — No Clear Notice
I’ve used Bitly for years across multiple client campaigns, QR codes, print placements, and marketing materials. Recently, I discovered that links created under free accounts now route users through an interstitial “preview” page that includes advertising before redirecting to the destination. This was not something I was clearly aware of when it rolled out, and I only found out after a client flagged it. That’s not a great position to be in when you manage brand perception for others. I understand companies need to monetize free plans. That’s fair. But changing the core behavior of existing links — especially ones already printed in magazines and on QR codes — without prominent, unavoidable communication undermines trust. I’ve since upgraded to remove the ads, but the damage was already done from a credibility standpoint. If you rely on Bitly for client-facing marketing materials, be aware that free links may no longer provide a direct redirect experience.
Response from BitlyApr 1, 2026
Thank you for the feedback. Ads on free plan links are part of how we keep Bitly accessible at no cost — and upgrading to a paid plan restores the experience you're used to, plus a lot more: custom domains, advanced analytics, and ad-free redirects across all your links. All users were emailed about free plan changes in 2025. Additionally, the pricing page indicated that ads were included in the free plan. We think once you explore what's included, you'll find the upgrade worth it.
Tom W.
Feb 27, 2026
What a dire thing to do to put ads in…
What a dire thing to do to put ads in front of links. So poor.
Response from BitlyApr 15, 2026
Thank you for the feedback. Ads on free plan links are part of how we keep Bitly accessible at no cost — and upgrading to a paid plan restores the experience you're used to, plus a lot more: custom domains, advanced analytics, and ad-free redirects across all your links. We think once you explore what's included, you'll find the upgrade worth it.
adam F.
Feb 24, 2026
This is a con for free users
This is a con for free users. Please use tiny url instead who offer a proper ad free experience for a single link. My single link (which worked totally ad free while I was testing with bit ly), but once I sent the link to the parents of a school fun run I’m organising, ads. Now I have to fork out $35 for a subscription for a single link for a charitable cause. Cheers bit ly! I’ll highly recommend people to AVOID
Response from BitlyApr 15, 2026
Thank you for the feedback. Ads on free plan links are part of how we keep Bitly accessible at no cost — and upgrading to a paid plan restores the experience you're used to, plus a lot more: custom domains, advanced analytics, and ad-free redirects across all your links. We think once you explore what's included, you'll find the upgrade worth it.
David N. G.
Feb 15, 2026
No effective response to repeated failed links
I used a free version of bitly for more than 15 years. Then last week, all my links stopped working. I learned that tech support requires a paid version, so I paid for an annual subscription. I made a trouble report. The links started working again but then stopped twice more. I am not getting any help today. For that reason, I'm looking at finding a new provider -- and cancelling my bitly membership.
Response from BitlyFeb 23, 2026
Hello David - We're truly sorry for the issues you experienced last week with your links. Unfortunately, one of Bitly's third-party providers experienced an outage and several ISP did not clear their DNS servers in a timely manner in order to refresh Bitly's service. While your links appear not work via your ISP, we can assure you that they did function properly to your audience on other ISPs. We communicated this outage and fix-in-progress via our Status page and customer service social media pages (available to free users BTW). Bitly experiences an industry-leading 99.9% uptime, but unfortunately, this was a result of individual ISPs failing to update their systems and not Bitly's product failure.
Nikita
Feb 9, 2026
Bitly acquires scam companies/brands…
Bitly acquires scam companies/brands that do false marketing - first telling you can generate free QR code, to later inform you (once you have distributed materials) you have to pay. Wonder why Bitly don't "announce" their shiny brand on these pages... Does investors know you tricks or you trying to fool them, too?

BitlyReviews of bitly.com

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About Bitly

About these reviews

More in Internet & Software, New York

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Bitly reviews

Nice watching

Basic function now has to be purchased

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Free Users Now Forced Through Ad Interstitials — No Clear Notice

What a dire thing to do to put ads in…

This is a con for free users

No effective response to repeated failed links

Bitly acquires scam companies/brands…