Welcome to BetterTan, where innovation meets style, and the sun becomes your ally in achieving the perfect tan. Since our inception in 2022, we've been redefining the swimwear experience with our cutting-edge tan-through technology.
BetterTan Swim (bettertanswim.com) has 232 customer reviews on Five Star Index, with an average rating of 2.9 out of 5.
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Nicole M.
Love these suits for no tan lines. They are true to size and last for many wears/seasons if you hand wash and air dry.
Response from BetterTan SwimJul 22, 2026
Thank you, Nicole! 🧡 True to size and long-lasting with a little hand-wash TLC — exactly right. Enjoy the no-tan-line life!
SHIK
Fits nicely, nice light fabric.
Response from BetterTan SwimJul 22, 2026
Thank you, SHIK! Nice fit and light fabric — so glad you love it. ☀️
Stephanie
This company is a scam, I ordered two swimsuits on June 17th, it is now July 10 without any indication that they actually shipped either and with two “expected delivery” timelines past and two promises for partial credit due to the delay without any follow through. I’m very suspicious at this point that my order will not be fulfilled and that I was scammed by this company out of $200. Their customer service has been abysmal, starting with AI and not any better once I got a real person, if they even are real. Extremely frustrated.
Response from BetterTan SwimJul 22, 2026
Hi Stephanie, we're so sorry — an order from June 17th still not shipped, with promised credits that never came through, is completely unacceptable and we understand why you feel this way. We want to fix this urgently. Please email [email protected] with your order number and we'll track it down and sort a full refund or delivery right away.
Heidi M.
I'm hoping this review will get customer service's attention. I purchased a bikini that got lost in the mail, but the replacement they sent was two bikini tops, and no bottom lol. They were so quick to respond the first time, when the bikini had been lost in the mail they sent a replacement right away. But now it's been 3 days and I've had no response. They were very kind when they did respond the first time. I hope all is well and they can respond to my email. Heidi 97080
Response from BetterTan SwimJul 22, 2026
Hi Heidi, we're sorry — sending two tops and no bottom, then going quiet for three days, isn't the standard we hold ourselves to, especially after we'd looked after you the first time. Please email [email protected] (or reply to your last thread) referencing this and we'll get the missing bottom sent to you right away. Thank you for your patience.
Emily Landenberger C.
This is the second swimsuit I have purchased from this company. The first one I was unable to use because of my torso length, so when they came out with the new scrunch bikini, I knew I needed to try it out! I did have an issue with shipping; however, the staff was very kind and very quick to rectify the errors. I love wearing my new suit to the pool and when tanning at home.
Response from BetterTan SwimJul 22, 2026
Thank you, Emily! 🧡 So glad the new scrunch bikini worked out, and that our team sorted the shipping quickly. Love that you gave us another try — enjoy every sunny day in it! ☀️
Samantha G.
The swimsuits fit well. There is definitely still a tan afterwards but it is true that the tan lines are less harsh than with other bathing suits. The bottoms can be a little uncomfortable around the genital area, particularly with the designs that have a lot of booty showing, since there is just mesh. It would be better if there was a little something more just at the bottom where the bottom lines the genital area.
Response from BetterTan SwimJul 22, 2026
Hi Samantha, thank you for the thoughtful review — so glad the tan lines are softer! We really appreciate the honest note on the cheekier styles and the mesh; that's genuinely useful feedback and we're passing it to our design team. If we can help with anything, we're at [email protected].
Andrea C.
Ordered 3 items and one of which was advertised and NAMED as Tan Through. The Item was in fact not tan through. I contacted Customer Service and got told there was nothing I could do. I wanted a refund for the other 2 items purchased as I no longer trust their items.
Response from BetterTan SwimJul 22, 2026
Hi Andrea, we're sorry — if an item named Tan Through didn't perform that way, that's on us to fix, and being told nothing could be done isn't good enough. Please email [email protected] with your order number and we'll sort a refund and rebuild your trust. We're sorry for the letdown.
Eleonora
Its been a week with the swim suit and i really love it. No one it feels amazing on the skin you forget its there, but the colors and the material are amazing too!
Response from BetterTan SwimJul 22, 2026
Thank you, Eleonora! 🧡 'You forget it's there' is exactly the feel we're going for — so glad you love the colours and material too. Enjoy!
