Miracle O.
one by consistence
one by consistence, finishing, is another fact there.

At Benisouk, we bring the timeless art of Moroccan craftsmanship to homes worldwide. Focused on authenticity, our collection includes handcrafted rugs, brass lighting, dinnerware, and more, all made by skilled artisans from the Atlas Mountains of Morocco. Each piece tells a story, carefully crafted using traditional methods passed down through generations. Our mission is to celebrate Moroccan heritage while offering unique, high-quality products that add beauty and warmth to every space.We believe in the beauty of preserving Moroccan heritage while offering functional, high-quality products that elevate any space. From vibrant rugs that add warmth to your living room to unique ceramics that celebrate Moroccan artistry, every item in our collection is a testament to the passion and skill of its maker.As we continue to grow, we are proud to share these beautiful traditions with our global community, offering not just decor, but a connection to the rich history of Morocco. With Benisouk, you’re not just purchasing a piece for your home — you’re embracing a story of craftsmanship and culture.
benisouk.com (benisouk.com) has 618 customer reviews on Five Star Index, with an average rating of 4.5 out of 5.
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618 approved reviews, newest moderated first
Miracle O.
one by consistence, finishing, is another fact there.
Oskar L.
The quality of the rug I ordered was just shockingly bad, for which the company charged premium price: - Sensing something might be off (nearly 2 months of silence since the order), I asked for the picture of the rug. What I got was something that only vaguely resembled the rug on the website e.g. there were characters and patterns missing, the thickness of the lines was wrong, some colors were also different cf. website description - It took the company 2 weeks to recognize it, apologize and promise all faults will be rectified. I should have walked away at that point. Another month down the line, the rug arrives to London (after nearly 4 months!) and to my surprise, the finishing was so poor that although it meant to be a rectangle 240/180 cm, the edges were so poorly done with a lot bulges and irregularities, that when I rolled it out it looked terrible - more like a sort of trapez. I had few guests who saw it too, they were kind enough too call it 'pretty bad'. Their customer service is woeful. Responding takes them ages, at times reads like a boiler plate AI generated faff, their manager and sales person contradicted themselves (or lied to me intentionally), and they will try to fool you citing wrong and misleading interpretations of consumer regulations. Do yourself a favor and DO NOT WASTE your time, goodwill and money on this shady business that pretends to be ethical but is instead a profit maximizing gig based in the US that sells poor quality rugs (at premium price).
Response from benisouk.comJul 3, 2026
Hi Oskar, Thank you for sharing your experience, feedback like this genuinely helps us grow, and we want to be transparent with you and with everyone reading this. Every Benisouk made-to-order piece is hand-crafted by skilled artisans in Morocco using techniques passed down across generations. Our typical timeline is 10-12 weeks; yours took 13, simply because we said yes to your requests for changes along the way. That's not a delay we regret, it's craftsmanship in action, and it's exactly the kind of care we build our brand on. Before shipping, we shared photos of your finished rug, made the colour adjustments you asked for, and only proceeded once you gave us written approval. What arrived at your door in London was the piece you chose. We'd also gently highlight something we're proud of: because our custom rugs are handmade, not mass-produced, each one carries subtle, natural variations. That's not an imperfection, it's the signature of real craftsmanship, and it's something we're always upfront about. We'd love to turn this into a great story instead of a difficult one. Reach out to us anytime at [email protected], we're here and we care. With warm regards, The Benisouk Team
Ngoc T.
I have been searching for a rug for a while, and I got the chance to visit LA (I live in New York right now). That is where I was able to talk to Younes, and honestly, the rug that I got, the Paradise rug from benisouk.com, is fabulous. All my friends love it, and I love it. It makes my place feel so much more homey and so much more comfortable. I don't even know how to describe this purchase because it is such a great purchase. The rug is still shedding, but that was expected. It is going to be shedding for a month or so, but it is amazing. It feels like heaven whenever I am on this rug, and I really enjoyed the experience with Younes. I told him, "Hey, I want to get rid of the tassels on the end before the rug gets sent." He made sure that happened, and it was delivered to me in pretty great condition as well, in perfect condition, I would say. I am really enjoying the rug. It feels nice, and it is such a heavenly feeling on your feet.
Holly
Love my rug! Communication with the team was great, awesome customer service.
mary W.
Don’t waste your time—and money—ordering from this sketchy company. —The shipping took FOREVER. If I had known these ship from Morocco (not FL), I would have never ordered. —The rug was a rag. It was quite faded and very used. I have vintage Moroccan rugs—this was not as advertised. —I was charged both return shipping AND a 20% *processing* fee to return what I consider defective merchandise. —AND the refund only came through after I asked several times. If the company bothers to write a response, just know that I have zero incentive to write anything but the truth. Do yourself a favor and shop elsewhere.
Response from benisouk.comJun 1, 2026
Hi Mary, we're really sorry your experience was this frustrating. We ship from both Morocco and Los Angeles depending on availability, and we should communicate that more clearly. The return process should never require multiple follow-ups. Please email us at [email protected] with your order number. We want to make sure this was handled fairly.
FlGirlMomo
So beautiful and soft. I ordered 2 large Moroccan rugs—both are amazing. Gorgeous colors. Very soft and nice to walk on. Took a couple months for them to arrive because each is handmade. Well worth the wait. Great prices too!
Response from benisouk.comApr 29, 2026
We are so happy to hear that your new rugs were well worth the wait! For anyone else browsing, please keep in mind that our custom-made pieces are handcrafted with care and usually take about 10 to 12 weeks to arrive. You can always check the product details to see if an item is custom-made or currently in stock. If you have any questions at all about a specific piece, feel free to reach out to us at [email protected] and we would be happy to help!
Tracee
Horrid Service. They say they ship in 48 hours. I have been waiting a month and no rug. I wrote to them and got a form letter back. Not good for such expensive products. If you order from Rugs.com they arrive in 2-3 days--max.
Response from benisouk.comApr 29, 2026
Thank you for taking the time to share your feedback. I am very sorry to hear about your frustration regarding the wait time for your order. I would like to clarify that while we do have items ready to ship, many of our rugs are custom-made to order by our artisans, a process that typically takes 10 to 12 weeks to complete. It is possible there was a misunderstanding regarding which type of product was purchased. We take your experience seriously and want to provide you with a specific update. Please contact us directly at [email protected] with your order number. This will allow me to personally review the details of your purchase and provide a proper explanation and status update for your order. We appreciate your patience and the opportunity to make this right. Best regards,
Brock B.
My boyfriend and I had been looking for a living room rug for months. Came into Benisouk, and Younes was super helpful and very knowledgeable. Gave us the breakdown on the different varieties/styles from the different artisans. We were thinking about doing a custom rug, but found one we loved in the showroom. It’s literally the perfect rug. Excellent quality, soft, dense the colors are beautiful. Couldn’t be happier. Highly recommend Benisouk if you’re looking for a new rug
Response from benisouk.comApr 29, 2026
We know how it goes when you’ve been searching for months, so it’s a huge win that the perfect rug was just waiting for you in the showroom in LA. Younes will be so happy to know he helped make the process easier for you both. We would love to see how it looks in your living room, so please feel free to send us a picture of the space at [email protected]. Nothing makes us happier than seeing our rugs come to life in a real home! Thank you for the recommendation and for choosing us.