Avi
Brought airline-like terrible fees to jewelry
A short play: Ana Luisa Exec 1 - "I took a flight this weekend on Frontier Airlines!" exec 2 - "yuck" 1 - "I know, but hear me out. They make you buy the ticket, but then you also have to pay to pick a seat, pay for your bags, pay for a second bag of peanuts, pay for 2 ply toilet paper, for seat changes, for using in flight entertainment..." 2 - "I get it, it's terrible." 1 - "Anyway, got me thinking... I don't think we charge for enough stuff!" 2 - "Like we should sell more items?" 1 - "Yeah, but like... when we sell something, we should sell MORE things! What if we charged extra for shipping protection? What about advertising discounts but then making you sign up for a subscription service to get them (or better yet add it to their cart by default)? And lets incorporate gambling by having customers spin a wheel for variable discounts." 2 - "That sounds awful, and we also sell to a lot of young people so frankly it also sounds pretty predatory." 1 - "But we'll make more money faster and none of our customers will care!" 2 - "They might care.." 1 - "AND none of our customers will care" -- end scene --
Response from Ana LuisaJun 11, 2024
Hi Avi, Thank you so much for providing your feedback, we truly appreciate your honesty! Firstly, we want to thank you as this type of feedback keeps us up to standards. Secondly, we want to apologize for the confusion regarding our offerings. As you mentioned, we do offer AL Package Protection as well as our AL Luxe Subscription program. We want to assure you that both of the two offerings are fully optional and we do not require our customers to sign up for these when they check out. We want to make sure our customers have the most seamless and beneficial experience possible, which is why create programs like AL Luxe and Package Protection to ensure there are zero worries when ordering from us. We understand your frustration and will be passing along this feedback to our team to make sure we take this into account when we promote our offerings to customers. Best, Ana Luisa Team




