100% PUREReviews of 100percentpure.com

They have changed the formula by adding many different ingredients including titanium dioxide and all the CI iron oxides. The worst thing is they still claim it’s fruit pigmented makeup. Also deleted all my reviews and others that brought up this fact. When I emailed, they said the factory manufactures other products so the products might get contaminated so they added these and later when I asked from my husbands email, they said it’s hard to archive the colour consistency with fruit dyes so they add iron oxides now. Someone should sue this disgusting company. I’m really sad I spent all my money there for years.

Have been using the products from this company for over 20 here now . I am baffled by some of the reviews - 1 star ? Are you serious ? Certainly over the past few years I’ve noticed supply chain issues but the company has very high standards - what do you want them to do if they can’t source specific ingredients from a reputable , quality source - put in an order at Walmart , get some petro chemical works to knock up some horrible , cheap fillers ? Unlike many skincare/beauty companies the products are formulated with care and won’t add to your toxic load . Compare any of their products to other major brands and then you will see the difference . There’s a reason I’ve been using their products for a 25 years or so - they are bloody good and I have to say my skin is very good - I occasionally buy ridiculously expensive skincare to see what’s out there ( Augustinus Bader, Lyma etc ) and I always come back to 100 percent pure - for me there is nothing comparable at this price point or that I enjoy using as much . Also I admire the founders philanthropic mission . In regards to customer service - the very few issues that have arisen have been dealt with promptly. I honestly have never had a significant problem with them . Yes , items taking ages to be restocked are super annoying - but to make them out to be shoddy because you can’t get your favourite lipstick or blush is ridiculous - I’m waiting for the make up too but I’d rather wait until they make something as good as before than an inferior replacement . I like their commitment to quality skincare - they even bought an organic tea farm in Kyoto that’s how serious they are about their products . I have quite a few items on subscription which is great as I get to buy my favourites at a discounted rate . If you really care about what you put on your skin this is one of the very best . If fast consumption is what matters to you maybe look elsewhere.

I've ordered several times from 100% Pure; I never had any issues with my orders or with the products. The reason I give them 3 stars is because I'm really disappointed in how neglected their makeup line is (lipsticks that have been out of stock for YEARS...at this point, I think it's safe to say that it's been at least 4 years since most of them were available). They had by far the best lip gloss I've ever had in my life but they simply got rid of it without providing a decent alternative. BRING BACK THE GEMMED LIP GLOSS!!! This brand keeps adding skincare products that seem duplicative and unnecessary; their Vit. C serum is amazing, but they hiked up the price by quite a lot during the pandemic and have not brought it down since. Between the continuously out-of-stock products, getting rid of their best products, and then their pricing, it's one disappointment after another...

Formula of their makeup products changed and are no longer fruit pigmented even though they are still making that claim on social media. They didn’t disclose the formula change on their website until after shipping the product to customers. I’m allergic to 2 of the ingredients in the new formula and would have ended up in the ER if I hadn’t noticed the change before putting it on!

The articles they wrote are riddled with inaccuracies, outright falsehoods, and often don’t even use words correctly: e.g. “diluted” meaning “deluded,” “sassy” meaning “savvy”

Buyer beware, they hide or suppress negative reviews on their products. That's a dishonest and deceitful business practice. Consumers should be aware of good and bad experiences to make an informed buying decisions. This company has taken away that power from consumers. I left a 2 star review about a formula change in their PM serum and the world as yet to see it. What a shady company.

I paid for expedited shipping and it has been 7 days since I ordered. I called the company, no one answers and you have to leave a message and no one call back. Very poor form. So unprofessional.

As a long time customer of 100% pure it saddens me to write this negative review. I believe the company is being dishonest and deceitful with their customers. The formula was changed for two of their products, the Coffee Bean Caffeine Eye Cream and the Rose Micellar Cleansing Water. I confirmed this by comparing my previous tube/bottle to the newly opened ones. The new formulas are not just a minor change either, they are completely different products. The company is still advertising awards they received in 2020 and 2021 for the Coffee Bean Caffeine Eye Cream on the product page, even though it is an extremely different formula. The company didn't notify their customers of this change, so I stocked up during a sale earlier this year and did not find out the formulas were different until it was past the return window. I can't use the Rose Micellar Cleansing Water as it irritates my face now and the eye cream doesn't absorb, but dries and makes a film on your skin that comes off when rubbed. I will no longer be buying any of their products.