100% PUREReviews of 100percentpure.com

The items I prefer are always out of stock. I never receive the in stock notifications. I did recently purchase the acai body scrub only to find out the formulation has changed. Not as refining as before and very watery. When you attempt to squeeze an application out of the tube, you lose a large amount of the product. Very disappointed.

I’m very disappointed with this brand, especially because they usually have very good products and I’ve been buying from them for a long time. That’s why this recent experience was so surprising and frustrating. I returned a foundation and clearly stated that I only opened it to check the shade. I did not actually use the product and definitely did not consume any noticeable amount. Despite this, I was refunded only 50% of the price. I understand that return policies can differ, but losing half of the money just for opening a product to see the color feels unprofessional and unfair. It’s not a customer-friendly approach and leaves a very bad impression. I cannot understand why they cannot include a sample with it. It would avoid situations like this entirely and make the customer experience much better.

It’s been nearly a month since I ordered the product, and it still hasn’t arrived (I’m not in the continental U.S.). When I contacted them, I didn’t hear back for over four days. Just when I thought it had finally arrived, I was told the package had been lost and was offered a refund or a reshipment. I asked for a reshipment, but even after six days, I still hadn’t heard back. Finally, they agreed to reship it. But this time, they completely got the shipping address wrong, so I had to contact them again. In the end, I got a refund. Their phone support and attitude were terrible, and their work is far too sloppy. The people working there are far from professional... Moreover, I was honestly shocked to read reviews stating that they claim to be 100% chemical-free but actually use synthetic dyes. I absolutely do not recommend buying products from this company!!

They recently added argan oil and almond oil to products without disclosing it on their website of the change. I had an allergic reaction and they didn't care. Took them weeks to finally update their website. Recently, they've changed nearly all their products with horrible ingredients. It was such a good brand until they changed it.

I've shopped with 100% pure for over 5 years. I have spent thousands of pounds. I normally shopped in Black Friday $10 sales, but sadly these are replaced with more expensive sale prices. Recently, I've realised titanium dioxide and chemical pigments are being added to many of their products, despite continuing to be sold as fruit pigmented. I have had to stop buying these products. I'm annoyed that I've checked my "stock box" of items which I bulk buy, and the older packets do not include these ingredients, but the new ones do, so I'll have to get rid of these. The change has not been explicit. The lotions and creams are now not at all moisturising, are greasy and runny, they look like runny brown toothpaste and all smell of coffee. The makeup is full of titanium dioxide and chemical pigments. The body and hair washes and shampoos are now liquidy and smell off. I was recently offered 50% off as a code to give honest feedback about why I no longer purchase products in a survey. Low and behold the code I was sent never worked and their answer was to tell me that I needed to phone America from the UK to order from a shop via telephone. So unhappy and wish they would just revert to the amazing company that they were. Please listen to your customers while you still have a business and loyal following.

This is a review from a 10-YEAR LOYAL CUSTOMER. 100% Pure changed their formulas, their shades (while not notifying customers, of course), and then refused to take responsibility and refund when customers buy their original shades and find them to be a totally different colour. Whether bought from a distributor or directly, this is unacceptable. Why is it the distributor's job to refund when they did nothing wrong, it is all 100% Pure (the manufacturer)'s fault? I was told by their customer service I now need to order THREE SHADES LIGHTER than my original shade due to this change. But, they aren't willing to refund me for purchasing my original colour since it's from a distributor! Their customer service has turned into repeated pasted scripted answers, their products have gone downhill in quality, ingredients and size. (They now use cheap hydrogenated non-organic vegetable oils, more processed ingredients, iron oxide & titanium dioxide dyes, etc.) I'm genuinely so disappointed with this entire situation. Bring back the old formulas, bring back the old shades, and at bare minimum, if you won't do that, FIX THE PROBLEM your customers have run into when you've changed your shade colours but kept the names/numbers the same. Why is the company turning to garbage??

TRUST PILOT FAKE!!! MAKE BY BOTS

They have changed the formula by adding many different ingredients including titanium dioxide and all the CI iron oxides. The worst thing is they still claim it’s fruit pigmented makeup. Also deleted all my reviews and others that brought up this fact. When I emailed, they said the factory manufactures other products so the products might get contaminated so they added these and later when I asked from my husbands email, they said it’s hard to archive the colour consistency with fruit dyes so they add iron oxides now. Someone should sue this disgusting company. I’m really sad I spent all my money there for years.