Willow Lake LendingWillow Lake Lending puts our customers first with the best in benefits and customer service. We never charge prepayment penalty fees and in most cases, we can have your funds deposited the same day you apply. We want to help everyone that we can when an unexpected financial expense happens.
Willow Lake Lending (willowlakelending.com) has 762 customer reviews on Five Star Index, with an average rating of 4.6 out of 5.
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Investments & Wealth · Aberdeen, South Dakota
Excellent
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Great
Investments & Wealth · Wakpamni Lake, South Dakota
Average
Investments & Wealth · Sioux Falls, South Dakota
Average
762 approved reviews, newest moderated first
Pamela
Customer service
Response from Willow Lake LendingDec 16, 2025
Thank you for the feedback. We love to hear from our customers, especially when it comes to the level of care they received from our account specialists! We are happy to be able to help during your times of need and appreciate your business.
Ramona H.
Fast, easy.
Response from Willow Lake LendingDec 15, 2025
Thank you for the five-star review, Ramona! We’re happy to hear that our Customer Care team made it fast and easy for you. Thank you for choosing Willow Lake Lending!
Kris J.
It was quick and simple and very clear
Response from Willow Lake LendingDec 15, 2025
Thank you for the review. We are pleased to gain this feedback as we do strive to make the loan process as quick and easy as possible. We appreciate your business.
michele M.
Quick and easy
Response from Willow Lake LendingDec 12, 2025
Thank you for the review. We are pleased to gain this feedback as we do strive to make the loan process as quick and easy as possible. We appreciate your business.
Tavares
Great service
Response from Willow Lake LendingDec 12, 2025
Thank you for taking the time to leave this positive review. We appreciate your business.
Nino
Very very helpful
Response from Willow Lake LendingDec 12, 2025
Thank you for taking the time to leave this positive review. We appreciate your business.
Tonya M.
The person I worked with was pushy and tried very hard.to hurry me through the application. As a.disabled person I did not enjoy that experience at all
Response from Willow Lake LendingDec 11, 2025
Hi Tonya, thank you for reaching out to us regarding your experience with our team. This experience is not indicative of the level of customer service we strive to provide our valued customers. Reviewing your account, we see that we attempted to reach you to resolve this matter but were unsuccessful. Please feel free to contact us directly at [email protected] or (855) 857-5253 at your earliest convenience so we may resolve this issue. Thank you.
wendy watson Ducati D.
I originally went to them for a small loan of $1200. However, I found that 6 months later I'm still paying $576.10. After calling them I found out that I would be paying that amount for 16 months which was approximately $9200. They interest rate is 604.150%. That is unheard of. Never again.
Response from Willow Lake LendingDec 9, 2025
Hi Wendy, thank you for reaching out. We are always here to help. We are firmly committed to ensuring that our customers have a clear understanding of the fact that this is an expensive form of borrowing. As such, we make it a top priority to provide them with a comprehensive breakdown of our rates and terms, while also providing full disclosure on all fees associated with the loan well before originating the loan. Our goal is to ensure that our customers are fully informed and equipped to make informed decisions regarding their borrowing needs, while also fostering a culture of transparency and trust in all our dealings. We strongly encourage our customers to take advantage of our no pre-payment penalty policy by paying off their loan early. Doing so will result in substantial savings on interest charges. Additionally, customers have the option to make additional payments towards the principal balance of the loan, which can help reduce the overall cost of borrowing. We believe that these options provide our customers with greater flexibility and control over their finances. Reviewing your account, we see that we attempted to reach you to resolve this matter but were unsuccessful. Please feel free to contact us directly at [email protected] or (855) 857-5253 at your earliest convenience so we may resolve this issue. Thank you.