Welcome WagonFounded in 1928, Welcome Wagon is one of America's most recognized new mover marketing companies, helping businesses connect with consumers during the critical first weeks and months after a move. Through targeted direct mail, digital marketing, and multichannel campaigns, Welcome Wagon helps businesses reach new movers as they establish relationships with local providers and make purchasing decisions. Serving thousands of markets across the United States and connecting brands with more than one million consumers each month, the company remains committed to helping businesses acquire new customers, build brand awareness, and foster long-term customer relationships
Welcome Wagon (welcomewagon.com) has 270 customer reviews on Five Star Index, with an average rating of 4.3 out of 5.
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Media & Information · Brandon, Florida
Excellent
Media & Information · Jacksonville, Florida
Excellent
Media & Information · Boca Raton, Florida
Excellent
Media & Information · St. Petersburg, Florida
Excellent
270 approved reviews, newest moderated first
Chris B.
Onboarding was simple, recieved my first call from a potiental client withing days of going live.
Response from Welcome WagonFeb 4, 2025
Wow, thank you so much for the amazing review! 🎉 We're thrilled to hear that your onboarding experience was smooth and that you already received a call from a potential client so quickly! Your success is our priority, and we’re excited to keep helping you grow. Keep up the great work!
Cindy S.
Linda reliably answers her phone and emails quickly and cheerfully. Welcome Wagon has accurate databases and a good interface online.
Response from Welcome WagonFeb 4, 2025
Thank you so much for the wonderful feedback! 🌟 We're so happy to hear that Linda has been providing you with such reliable and cheerful service—she's truly a rockstar! We're also glad you're enjoying the accuracy of our databases and the user-friendly online interface. We appreciate your support and look forward to continuing to serve you!
Anthony
Been using them for many Years Great product and reach to new customers just moving in No complaints from me
Response from Welcome WagonFeb 4, 2025
Thank you so much for your continued trust over the years! 😊 We're thrilled to hear that our product has been helping you reach new customers and that you're happy with the results. We truly appreciate your loyalty and can't wait to keep supporting your success!
Dubious M.
They sent me a booklet with the wrong "local" DMV (across state lines!) and my wrong "local" school board. I attempted to contact them to inform them of this and they were dismissive ("we aren't the DMV" no lol, I get that you aren't oh ye illustrious "welcoming" company). Definitely not buying from any of the advertisers they sent in their lil misinformation booklet as this is not the behavior of a reputable company. [edited 2/4/25: Hey WW, thx for the nice-sounding reply, but I already spoke with a senior customer service person at your company in mid Nov '24 after you saw my similar review on Yelp and got a sad; I told this person exactly what the company needs to do to make this right (print a corrected booklet and send it to me), and well what do you know, it's early Feb. '25 and y'all have not done it. Your reply now appears an attempt to get this review taken down now that it's been a bit since I wrote it and interacted with you and may have forgotten it or no longer wish to play this game... also it's pretty rich that your little reply says "reach out to us" and then SPECIFIES NO WAY TO DO SO and it's not like your website is any help (that's how I got rudely dismissed before). Lol do better. Anyway I do wish to keep playing, and I have receipts, WW. Contact me again if you want about "identifying my experience" but I'm not taking the review down without you actually fixing your mistake (not just saying pretty words that you never bothered to say back when I was just a regular old Joe contacting you about a glaring mistake cuz I hate misinfo being mailed to me and my neighbors actually). The previous email was from a senior muckity muck on 11/18/24 and I spoke with her by phone soon thereafter... she had "senior" all over her job title and voice btw. She wanted me to take my Yelp review down just by her say-so that they'd make it right; I refused and said a reprinted booklet WITH CORRECT INFO would do. Haven't received said booklet. Your play.] [Further update 5/8: I am keeping my review at 1 star, and consider the matter closed. I appreciate the attempts to address the concerns, but while you managed to (eventually. after sending the wrong one again oops) send me a revised booklet that doesn't assert my "local" DMV is in the wrong state, the newest one now says that my "local" government is a city I do not and have never lived in. (And calls my local Parks dept something it is not in fact called. Apologies to Leslie Knope & co but it's not Parks & Rec 'round here.) When I pointed this out, you only told me that your zip codes are not that specific and that people sometimes shop outside of their immediate localities. This is severely not my problem. If you're trying to raise your "local" cred by giving "local" links, they ought to be accurate. This has nothing to do with whether businesses from outside my immediate area are advertising in your booklet -- I have no problem if they do and I often shop outside of my immediate area. I just don't want or need someone sending me a "helpful local links!!!" page which basically says "your local government website is X" when I LIVE IN Y, NOT X and X is therefore not going to be interested in helping me with anything as I do not vote, pay taxes, or do anything else that has to do with being a citizen NOT a customer over there. (I know. Being a citizen must be a funny idea for a company that only cares about their bottom line, but it still matters to me who picks up my garbage and who I vote for to represent me locally.) Anyway I've wasted enough time on this - tldr WW made a pretense of trying to fix this issue and eventually acknowledged that telling a Pennsylvania resident that their "local" DMV was in Delaware was probably not a great look, but at the end of the day the company doesn't care to up their game to actually be helpful if you're a family that just moved to the neighborhood -- they just want the vibes, plausible deniability and pretense. And, well, $$.]
Response from Welcome WagonFeb 4, 2025
6.16.25: Thank you for your feedback and for continuing to share your experience — we do appreciate your persistence in holding companies accountable for accuracy and follow-through. To clarify, we did update the DMV listing in the revised booklet to reflect the one in your local neighborhood. Because the booklet covers multiple cities within a region, our goal was to select the most central location to be broadly helpful to the majority of new residents. While we understand it may not be the exact office or municipality closest to your address, our directories are designed to serve an entire community area comprehensively — not just one town or zip code — and that often includes shared resources across nearby cities and towns. That said, we absolutely understand your concerns about accuracy and recognize how important it is for local information to be precise, especially when it involves civic resources. Your points about the local school board and municipal listings are valid and continue to inform our ongoing review process for how we build out future editions of our materials. We're sorry to hear that your earlier experience with our team was not a positive one, and we regret any miscommunication or missed expectations. While we may not be able to reprint single corrected editions, we are actively working on tightening the way we designate and label information so it’s more clear when a resource is regional versus strictly local. We respect that you've chosen to keep your review up, and we hope this response at least offers more transparency into our process. If you’re open to continuing the conversation, we’d still welcome the chance to connect and listen further — please reach out so we can document your feedback directly and ensure it’s shared with our editorial and leadership teams. Thank you again for your time and for advocating for your community. — The Welcome Wagon Team We’re so sorry to hear about the confusion with the booklet you received, and we truly appreciate you bringing this to our attention. We understand how frustrating this must have been, and we want to make things right. We pride ourselves on delivering accurate information and great service, and it’s clear we missed the mark here. Could you please reach out to us directly so we can address your concerns and ensure we rectify the issue? We’d love the opportunity to regain your trust!
Shirley A.
I moved here recent, and I received a coupon book from Welcome Wagon. It proved to be a great asset to introducing me to the neighborhood and local business'.
Response from Welcome WagonFeb 4, 2025
Thank you for sharing your experience! We’re so glad to hear that the Welcome Wagon coupon book helped you connect with your new neighborhood and local businesses. 🌟 We love being part of your journey and are excited to continue helping you explore everything your community has to offer!
DL
Linda provided exceptional service while assisting me with renewing our agreement with Welcome Wagon. She was very attentive, responded quickly to each of my questions and or comments. Thank you for going above and beyond!!
Response from Welcome WagonFeb 4, 2025
Thank you so much for the wonderful feedback! 🌟 We’re thrilled to hear that Linda provided exceptional service and went above and beyond to assist you. She’s a true asset to our team, and we’re so glad she could make your experience seamless and positive. We truly appreciate your continued partnership!
Linda F.
Welcome Wagon is a great place to work. The managment team is excellent and caring. We mail new homeowers and Renters a copy of a Giftbook and Postcard with all types of coupons that saves new homeowners and renters money. Welcome Wagon also gives back to the community by volunteering food banks. They also do a Habitat for Humanity (Where they volunteer to build houses for the less fortunate)
Response from Welcome WagonFeb 4, 2025
Thank you so much for this fantastic review! 🙌 We're thrilled to hear that you enjoy working at Welcome Wagon and that our management team has made such a positive impact. It's wonderful to know that you're proud of the Giftbook and Postcard program, which helps new homeowners and renters save money. We’re also so grateful for your recognition of our community efforts—giving back is at the heart of what we do! Thank you for being such a valued part of our team and for all the amazing work you do!
Janice B. T.
Welcome Wagon is a lasting and generous organization. It is a treat to receive their mailer when I move into a new area.
Response from Welcome WagonOct 31, 2024
Thank you for your kind words! We are happy to serve you in your new community!