Sara O.
WARNING: Misleading third-party scam!!!!
UPDATE (in response to the company’s reply): The company's public reply below is a deliberate attempt to discredit a genuine complaint and engage in damage control. First, the math is straightforward: their £10 Government Fee + £99 "Service Fee" equals £109 (excluding potential VAT and conversion fees), which directly converts to approximately €130–€140 depending on exchange rates and bank charges. Claiming the amount "does not match" their pricing is a weak distraction from their predatory margins. Second, to prove beyond doubt that this is a 100% legitimate transaction: my official reference number is ETA reference number: 2021-2608-0755-9770. Please stop feigning ignorance. You know exactly who I am and my formal dispute was sent directly to your customer support inbox before this review was published. Pretending not to recognize my order in a public forum while ignoring my direct support emails is a dishonest tactic. It is utterly shameful to operate a business model built on deceptive practices and hidden fees that exploit people who are simply trying to arrange their travel. I will not let this drop until I receive a full refund of these unauthorized fees. _______________________________________________________________ Please be extremely cautious when using this website. While it presents itself as an official and trustworthy portal for UK ETA (Electronic Travel Authorisation) applications, it is a highly misleading operation designed to exploit unsuspecting travelers. They run paid Google advertisements to appear at the very top of search results, mimicking the official government application process. The website implies that you are paying the standard UK government fee of £20 (or equivalent in local currency). However, hidden deep within their terms and conditions—completely omitted during the primary application steps—is an astronomical service fee of over £100. Because this fee is intentionally obscured, users are tricked into paying exorbitant totals without informed consent. In my case, I was charged approximately €140 for a simple document that should have cost a fraction of that amount. This practice is utterly unacceptable and deceptive. I demand a full refund of the unauthorized service fee immediately. Should this matter not be resolved promptly, I will proceed with formal legal action, a chargeback via my financial provider, and reports to relevant consumer protection authorities.
Response from UK ETA OnlineAug 8, 2026
Dear Sara, We are sorry you had this experience with our service. We do mention that we provide several value-added services in addition to the core ETA service which is the reason there is an additional charge. We take all reviews seriously and always want to address customer concerns. Also as per the information you provided in your review it came to light that the amount you mentioned is not what we charge and it’s possible that you may have used another website and mistaken us for them. However, we have no record of any interaction or registration with this individual listed. If this was a genuine experience, we’d love to make things right—please reach out to us directly. Kind regards, UK ETA Online Support




