I would give 0 stars if I could. This is a classic story of overcharging for a overglorified device without taking any accountability for their lack of device quality and unreasonably high price. Combine that with nearly nonexistent customer service, unreachable by phone, and you have yourself nothing but a scam. DO NOT SUPPORT THIS BUSINESS, AND SPREAD THE WORD
Response from FÜMOct 23, 2025
We’re very sorry to hear that you feel this way about your experience. We understand your frustration and truly regret that our product and service didn’t meet your expectations.
To clarify, FÜM is designed as a reusable, high-quality natural device and we strive to price it fairly based on the craftsmanship, testing, and materials that go into it. That said, we completely understand that it may not feel like the right fit for everyone.
As for our customer support, we’re sorry if you had trouble reaching us or felt unheard. Our team is real, dedicated, and always working to improve response times and service quality. We take your feedback seriously and are using it to make meaningful improvements.
If you’d like to share more about your experience or allow us the chance to help, please reach out to [email protected], we’d really appreciate the opportunity to make things right.
BB
Becca B.
Worst customer experience I’ve ever had
Believe the reviews calling this a scam.
I placed an order in AUGUST. I have repeatedly tried to contact customer support but have heard absolutely nothing. Gave them £127 for a load of frustration and nothing else. My tracking number clearly shows its lost in the post. And they are just outright ignoring me. HONESTLY DONT BOTHER.
Response from FÜMOct 23, 2025
We’re very sorry to hear that you haven’t received your order and that you’ve had trouble reaching our support team, that’s absolutely not the experience we want for any of our customers.
Please check your spam/junk folder as a reply could have ended up there or please reach out again to [email protected]
with your order details. You should never be left without resolution.
We truly appreciate your patience and feedback and we’re actively working to improve our communication and shipping processes so situations like this don’t happen again.
CV
Christopher V.
Try a paper straw first, it has the same effect and will save you money
Received my 'journey pack' spending £114.00. The device was extremely flimsy which I was quite disappointed about after spending that amount of money. Nevertheless, I was onboard and overly positive wanting this product to be just like the makers described it. Something that would help me kick my bad habit for good. My honest opinion, remembering that I badly wanted this to work, is what a gigantic waste of money and absolute con this FUM product is. The flavours are very weak, you can hardly taste them at all. The FUM device literally does nothing, you would get the exact same effect sucking on a paper straw from McDonald's and save yourself a lot of money. Instead of helping me kick the bad habit, it just made me angry for falling for such a blatant con. I contacted FUM's support team hoping that I had a defective device and to also inform them that my order was incomplete as my toppers had been forgotten. I requested a replacement device because of course, no refunds (another sign of a blatant dishonest company) and I requested my missing items. I quickly received a long generic email (another sign that other people experience the same issues) informing me that my email would be passed onto their special team to respond to my query. I'm still waiting for that response (final sign of a dodgy, dishonest, scamming company, they've got your money, so they don't want to know). I never leave reviews, however on this occasion I would like to warn anyone out thinking of getting this product to really have a think about it first. Instead, buy yourself a pack of paper straws and suck on them instead. You get exactly the same effect as this piece of drivel without having your pants pulled down paying for a badly, flimsy made product.
Response from FÜMOct 23, 2025
We’re truly sorry to hear that your experience with FÜM has been so disappointing. Especially after you placed your trust (and money) in us hoping for support on your quit journey. We completely understand how frustrating this must feel.
To clarify: FÜM is a natural, air-based alternative to smoking or vaping, which means the flavor and airflow experience are intentionally subtle compared to traditional nicotine or vapor products. That said, we know this approach doesn’t work for everyone, and we’re sorry it didn’t meet your expectations.
It’s also not okay that your order arrived incomplete or that you haven’t received a proper follow-up from our support team. You absolutely deserve better communication and resolution. Please reach out again to [email protected] with your order details so we can make sure your missing items are sent and your concerns are properly addressed.
We appreciate your feedback, it helps us continue improving our product quality, communication, and service.
ST
Suzanne T.
Deplorable Customer Service and Shipping!
I like the product and it will definitely help me quit smoking IF I can find a flavor I like. However, "customer service" is NON-EXISTENT! It's email or nothing and they promise to get back to you but never do! Flavor core packets ordered on Sept. 15th and STILL have not arrived by their lousy shipper DHL. Was promised refund, but they never got back to us and that was 2 weeks ago! Order #829967
VY
V Y.
Bad product almost 0 flavor might as…
Bad product almost 0 flavor might as well suck in a plastic straw
SL
Skiznye L.
JUST DONT DO IT!!
JUST DONT DO IT!!! scammers!
SD
Steven D.
The product it’s self is ok but I also…
The product it’s self is ok but I also subscribed to get cores sent every month but they never arrived I messaged them twice and they just said it would be escalated but I’m still awaiting a reply and my product or a refund. For the price they charge I would stay away and go with a cheaper more reliable alternative - even after they replied to this and me contacting them again as they requested i still got no reply and nothing was done.
Response from FÜMSep 26, 2025
We’re very sorry to hear about your experience with your subscription and the frustration caused by the delay in receiving your Cores. You should never be left waiting without clear communication or resolution, and we apologize for the inconvenience this has caused.
To clarify: subscriptions are meant to ship automatically on schedule, and if that didn’t happen for you, something clearly went wrong. The fact that your messages were escalated without proper follow-up is also not acceptable, and we’ll be reviewing this with our team to prevent it happening again.
Please reach out again to [email protected]
with your order details, and we’ll make sure your subscription is either fulfilled or refunded right away.
We truly appreciate your feedback, and we’re working to improve both our subscription process and customer support so that experiences like this don’t repeat.
JO
Joel
Really bad
Really bad, not worth the £27
You’d be better off buying a plastic straw and sucking on that literally
Response from FÜMSep 22, 2025
We’re sorry to hear that your experience with FÜM wasn’t positive. While our device is designed to be a natural, reusable alternative with subtle flavor and airflow, we understand it may not feel satisfying for everyone.
We appreciate your feedback, it helps us improve both our products and how we set expectations for new customers. If you’d like us to look into your order further, please reach out at [email protected], and we’ll be happy to help.
