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FÜM (tryfum.com) has 760 customer reviews on Five Star Index, with an average rating of 3.4 out of 5.
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Dieter
To begin with I did not buy a FUM and therefore I cannot give a review on this product. However I looked briefly into it and checked online reviews as well as the ones the FUM website. Please see the attached pictures. Also attached is a blog screenshot from the website illuminatelabs - org
Sofia Dantas S.
Smells and taste like petroleum. How can someone quit anything with this product. My husband wanted to help me quit vaping and he offered me this pack for my Birthday. It cost £125. What a waste of money. This is an abuse of branding and packaging. Nice packaging, but he product itself is terrible. Smells like petroleum, and leaves an horrible taste in your mouth. Each pack comes with 3 black filters. I've opened the spearmint and white cranberry. The smell makes me vomit, and gets impregnated everywhere. The white cranberry smells and taste like petroleum... this can't be healthy. I am trying to get my money back, but because it's opened I can't even send it back (that's what they say) but legally "Legal right to change your mind: For most items bought online, you have a legal right to change your mind and return them, even after opening them. "You have a legal right to return an online purchase, including vapes, for a full refund within 14 days of receiving them if you change your mind, under the Consumer Contracts Regulations. However, due to health and hygiene reasons, most online sellers will not accept returns of opened or used products unless they are faulty. You can also return vapes for a refund if they are faulty, under the Consumer Rights Act, and you have a right to a refund rather than a credit note. "
Jenni S.
DO NOT BUY!! THEY STEAL YOUR MONEY!! I had a surgery coming up and wanted to be nicotine free during that time.. the website says ships within a few days. Well I kept waiting and emailing them and finally the package arrives THREE WEEKS LATER. I explain that I don’t want it and would like a refund. They make the refund process extremely complicated and required me to take pictures and prove I didn’t open the product. I hadn’t and then they said I was required to send a return fee. It took them 3 weeks to mail it to me and as I no longer need the product I wanted a refund!! I agreed to mail the box back, and they want MORE MONEY to get my money back. Absolutely insane. Finally they send the shipping label without me sending their return fee… and no refund for over 2 weeks. I contact them again and FINALLY I get a refund, but only a PARTIAL refund. They took money out for “shipping.” In my opinion this is INSANE. Terrible customer service, and from reviews I’ve read now it seems that terrible customer service is the norm.
Response from FÜMOct 23, 2025
We’re truly sorry to hear about your experience, especially given the timing and urgency around your surgery. We understand how frustrating it must have been to wait that long, and we sincerely apologize for the delay and the complications you experienced with the return process. Our fulfillment times are normally much faster, but unexpected logistics delays sometimes occur, and we recognize we didn’t communicate clearly enough in this case. We also understand that our return policy — which requires products to be unopened for safety reasons can feel rigid, and we’ll be reviewing this feedback with our team to find ways to make it simpler and more transparent. We’re glad to hear you ultimately received your refund, but we agree the process should have been much smoother. Your experience isn’t reflective of the standard we aim for, and your comments will be used to improve both our communication and refund handling moving forward. If you’d like to share any remaining details so we can review your case further, please reach out to us directly at [email protected].
Zacciah H.
I ordered one pen and a three pack of flavors. They charged me for three orders that I didnt place with items that I never ordered totalling over $350. They will not return my money or cancel the order. Its a total rip off.
Response from FÜMOct 23, 2025
We’re very sorry to hear about your experience. We completely understand how upsetting this situation must feel. To clarify, FÜM does not charge for orders that aren’t placed by customers. It sounds like a system or duplicate order error may have occurred, and we want to resolve this for you as quickly as possible. Our team would never intentionally withhold a refund, and you should never be left out of pocket for something you didn’t order. Please contact us again at [email protected] with your order numbers and the name used at checkout so we can immediately review your account and issue any necessary refunds. We sincerely apologize for the frustration and confusion this has caused and will make sure this gets corrected as quickly as possible.
roslyn M.
I made an order on the 2nd of October and today on the 14th it still hasn't shipped and I recieved no correspondence to say why it hasn't been shipped yet, im based in Europe and the website says its meant to ship in 1-3 days is wouldn't mind if they had emailed to explain but nothing. I emailed to ask what happened and when to expect order, no response I then emailed to say I want a refund and again no response. Terrible customer service. Just wanted to update, they shipped my order yesterday after I had repeatedly asked to cancel the order and they still haven't responded to any of my emails. It's an absolute joke of a business. AVOID AT ALL COSTS. Im editing the review in response to fum replying to my review iv emailed the email fum sent me a number of times and iv just emailed again so it will be interesting to see if they get in touch. I will update accordingly.
Response from FÜMOct 23, 2025
We’re so sorry for the frustration and lack of communication you’ve experienced. This is not the level of service we want to provide. To clarify: international orders can occasionally face unexpected fulfillment or carrier delays, but you should have been notified and given the option to cancel before shipping. We sincerely apologize that your emails went unanswered and that the order was shipped after you requested a cancellation, that should not have happened. Please reach out to us again at [email protected] with your order details, and we’ll ensure this is reviewed and resolved properly. You deserve clear communication and fair handling, and we’re committed to making this right. Thank you for your patience and for bringing this to our attention.
Dillon Vadugaiyah P.
I think this product is an absolute rip off! Avoid for sure. Firstly why is the piece itself so expensive, nothing is luxurious or amazing about it. All the flavours are rubbish. I bought a variety pack and every single one of them is awful. Raspberry lemonade tastes like a mouthful of cloves….this product will die off. They will capitalise off of you for the initial payment, but I can’t see how anyone would continue to use it. From looking at reviews there’s plenty of people that have an issue with tastes and quality. You cannot return it, if they had genuine faith in their product they would encourage as many people to try it and offer returns but clearly not the case
Response from FÜMOct 23, 2025
We’re sorry to hear that you were disappointed with your experience. Both with the price and the flavors. FÜM is designed as a natural, reusable alternative to vaping or smoking, and our pricing reflects the use of high-quality essential oils and a durable, handcrafted device that’s meant to last long term. That said, we completely understand that the experience and taste aren’t for everyone. Our return policy requires items to remain unopened for safety and quality reasons, but we do take your point. We know it can feel limiting for first-time customers who want to try our products. Feedback like yours helps us improve both our communication and our product development, and we’ll be passing this along to our team. Thank you for giving FÜM a try, and we’re genuinely sorry it didn’t meet your expectations. If you’d like us to review your order further, please reach out to [email protected], we’d love the opportunity to help where we can.
Richard D.
Meant to be the next best thing to vaping. All it does is gives a minty taste which you can get for €1 with a pack of gum. Doesn’t give the throat hit like is says it does. I spend 150 inc duty and it ended up in the bin within an hour. Don’t waste you time or money.
Response from FÜMOct 23, 2025
We’re sorry to hear that your experience with FÜM didn’t meet your expectations. Our products are designed as natural, air-based alternatives to vaping so the flavor and “throat hit” are intentionally subtle compared to nicotine products. That said, we understand it can feel too mild for some, and we’re sorry it didn’t work for you. We appreciate your feedback about flavor and value. It’s important and helps us continue to improve. If you’d like us to take a closer look at your order or share additional feedback with our product team, please reach out at [email protected]. Thank you for giving FÜM a try, and we’re sorry it wasn’t the right fit for you.
Samuel S.
This company sucks. Took 2 weeks to even see the order start to move. Once I was notified of the shipment, the flavors they shipped were NOT what I ordered. I reached out to them and was informed that since I didn't choose any flavors, those were the standard flavors that were shipped. Ummm, you can't move to the checkout/payments page until you do choose your flavors, so that was a lie. No way I would have chosen the crap flavors they sent. It finally arrived and I opened it to examine the system, pretty cheap feeling, so I decided to try one of their flavors they sent and yuck. The other reviews about the flavors are dead on, chemicals or dish soap flavored. It was horrible. I started to initiate a return, nope, the system was opened, no more option to return. If you can return E cigs, why doesn't this company allow it. Oh, and there would also be a return fee if it was returned. $120 lesson learned. Stay away!
Response from FÜMOct 23, 2025
We’re very sorry to hear about your experience. It sounds incredibly frustrating, and that’s not the type of service or quality we want for any of our customers. To clarify, customers must select their preferred Core flavors at checkout, and orders can’t be completed without doing so. If you received something different than what you selected, that was absolutely a fulfillment error on our end, and we sincerely apologize. Please reach out to us again at [email protected] so we can investigate this properly and make it right. We understand your disappointment with both the flavor experience and the return policy. Our products are made from natural, lab-tested essential oils so the taste can be much lighter than vape products, but we appreciate that it may not suit everyone. Your feedback is important and will be shared with our team as we work to improve both our communication and product experience. Thank you for giving FÜM a try, and we hope to have the chance to make this right for you.
