Anonymous
Unresponsive Influencers, Platform not user friendly
I have been on the platforms for 3 months and I have worked with about 4 influencers. Only one influencer has delivered. Two became unresponsive after the package was delivered, one is still pending. I reported the issue to Social Cat and under their terms they are suppose to remove the influencer if they don't deliver according to the contract. However, when I reported the case, they responded saying I should move on and find a different person. The platform wouldn't even let me leave a review on my experience with the influencers. Another issue is, the platform isn't user friendly; how the platform works is you select a button at the top for each phase on the contract with the influencer, but the button is not accurate; after you send a contract, the button at the top says 'pending shipping', but the influencer hasn't agreed to the terms yet. Instead the button should be 'pending agreement'. After you send the package the button says 'content published' but if the influencer has not published the content there isn't any button to address it. You have to send an email to support and sometimes they take 3 days to respond. Back to the influencer that delivered on content, it was good content, but it didn't bring traffic or conversion. Mind you this influencer has thousands of followers, good reviews. All this to say, as a small business if you are looking to increase brand awareness or increasing sales, I don't think this is the best option for you, at least not through this platform. It would take giving away your product to at least 20 - 30 influencers to see some impact, because most of them may flake and it will cost you inventory. If you have a small inventory, you're best off doing ads.