SwissWatchExpo has been recognized in Forbes, The Wall Street Journal and The New York Times as the premier online retailer of pre-owned luxury watches due to its reputation for authenticity, its expansive collection of watches, and its superior customer service. With a team of in-house Swiss-trained Watchmakers that open, meticulously inspect, authenticate, service and polish every watch in their inventory, SwissWatchExpo is able to guarantee that all its watches are certified authentic and in excellent working condition. The company has one of the largest inventories of pre-owned luxury watches available for sale under one roof, and a team of non-commissioned expert Watch Consultants that help clients select the perfect timepiece. SwissWatchExpo was established in 2009 and is based in Atlanta. Customers are welcome to visit their showroom by appointment only.
SwissWatchExpo (swisswatchexpo.com) has 53 customer reviews on Five Star Index, with an average rating of 4.0 out of 5.
Also known as
swisswatchexpo.com
Website
swisswatchexpo.com
Category
Jewelry & Watches
Location
Atlanta, Georgia
Listed on Five Star Index
2026
About these reviews
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The company replied to 94% of reviews.
Latest
Most recent review: October 2026.
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Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
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Over the years I've purchased 2 watches from SWE, a JLC and a Rolex. Staff are professional, friendly, and extremely helpful. SWE is VERY trustworthy and I highly recommend them!
Response from SwissWatchExpoJun 19, 2026
Hi Fred!
Thank you for continuing to choose SwissWatchExpo, and for your 5-star review!
We are happy to hear that you had several great experiences purchasing your watches from us. We take great care to provide certified authentic watches in excellent condition at a fair price, and all of the watches on our website are in-stock and available to ship out the same day. And, finally, we have a dedicated team of non-commissioned watch consultants and operations professionals who work together to deliver an exceptional customer experience.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
SP
Susie P.
Sold My Cartier Watch to SWE Online - Excellent Experience
From first contact to receipt of funds, my experience with selling my Cartier watch to SWE was flawless. I provided initial information, sent photos of my watch, and received an estimated payout range in short order. I shipped my watch to them AT NO COST TO ME, and following their in-person inspection, I received the funds promised within 24 hours. My contact, David R., was prompt, courteous, professional, and kept me informed during the entire process. Highly recommended.
Response from SwissWatchExpoJun 9, 2026
Hi Susie,
Thank you for your 5-star review regarding our Sell/Trade
process, and we are happy that found the process of selling us your Cartier watch to be "flawless."
SwissWatchExpo specializes in buying and selling pre-owned watches, and we offer our clients a strong value upfront, with no games, gimmicks or hidden "servicing fees." Also, unlike a pawnbroker or other watch retailers who buy and resell watches without validating their authenticity or ensuring their condition, SwissWatchExpo has an elite in-house team of Swiss-trained watchmakers who open, inspect, authenticate and meticulously service every watch that we purchase, so that we can guarantee authenticity and operation of the watch for the next buyer.
We buy hundreds of watches weekly, and our team of non-commissioned sales and operations professionals treat each transaction with the care and dedication that it deserves — and our sell/trade customers frequently tell us that they love how fast, easy and transparent it is.
We are grateful for your trust and look forward to working with you again.
- Your Friends at SwissWatchExpo
CM
CT M.
High Rating for SWE
My experience with SWE was great, from purchasing my luxury watch, having it serviced, to fast shipping and quick, professional communication. All in all, I am very pleased with SWE, and I will recommend them to my friends!
Response from SwissWatchExpoJun 8, 2026
Hi CT!
Thank you for choosing SwissWatchExpo, and for your 5-star review!
We are happy to hear that you had a great experience purchasing your watch from us. We take great care to provide certified authentic watches in excellent condition at a fair price, and all of the watches on our website are in-stock and available to ship out the same day. And, finally, we have a dedicated team of non-commissioned watch consultants and operations professionals who work together to deliver an exceptional customer experience.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
ES
Eric S.
Joshua was very patient and helpful
Joshua was very patient and helpful.
Smooth transaction, gorgeous watch as described, quick shipping.
Response from SwissWatchExpoJun 8, 2026
Hi Eric!
Thank you for choosing SwissWatchExpo, and for your 5-star review!
We are happy to hear that you had a great experience purchasing a timepiece from SwissWatchExpo. We also appreciate you calling out Joshua - and note that all of our non-commissioned sales and operations personnel work together to deliver a great experience for our clients.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
JH
Justin H.
100-Day Follow-Up Review:
100-Day Follow-Up Review:
In February 2026, I purchased a pre-owned Rolex Sea-Dweller (circa 2019) complete with its original box and papers. The watch appeared to be in near-mint condition, and I remain very pleased with the purchase.
After owning it for a few months, I noticed that at the beginning of each month, the watch had lost 3–5 minutes when I went to set the date.
While all automatic watches are subject to minor time variations over extended periods, modern Rolex watches carry the “Superlative Chronometer Officially Certified” designation. They are individually tested to an average daily rate of -2 /+2 seconds per day, which equates to approximately one minute per month at most. However, my watch was losing significantly more than that.
To verify, I conducted a controlled test: I fully wound the watch, set it precisely to the second using time.gov, and monitored it over 72 hours. The watch had lost approximately 20 seconds during that period.
I contacted the service department at Swiss Watch Expo (SWE), and they promptly arranged for me to bring the watch in. After initial testing, they confirmed it was losing 5–7 seconds per day. Roly, the Service Manager, adjusted the movement and kept the watch for further observation. After 24 hours, it was keeping perfect time with time.gov, accurate to the second.
Being local to SWE, I was able to pick up the watch the following morning. In total, the watch was with them for about a day and a half, and the service was fully covered under their excellent 18-month warranty.
I continue to be thoroughly impressed with every aspect of my experience with Swiss Watch Expo. I have now purchased two watches from them and would not hesitate to buy from them again. They are a top-tier dealer, highly recommended!
Response from SwissWatchExpoJun 8, 2026
Hi Justin!
Thank you for choosing SwissWatchExpo, and for your 5-star review!
We are happy to hear that you are happy with the Sea-Dweller that you purchased from us. And your review highlights a key aspect of purchasing a pre-owned luxury timepiece from SwissWatchExpo - namely that we have an onsite team of Swiss-trained Watchmakers, Technicians and Polishers that are able to quickly resolve potential warranty issues.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
TT
Ty Taylor H.
I purchased a 50th anniversary Sea…
I purchased a 50th anniversary Sea Dweller, which turned out to be sold, so they accommodated me with a newer model w/box and papers. I received it yesterday and it’s a fantastic watch! I highly recommend SWE!
Response from SwissWatchExpoMay 18, 2026
Hi Ty!
Thank you for choosing SwissWatchExpo, and for your 5-star review!
We are happy to hear that you had a great experience purchasing your Sea Dweller from us, noting that the team worked to find a solution when it turned out your initial selection had already been purchased.
This points out a few things about SwissWatchExpo. First is that we have a team of non-commissioned sales and operations personnel who work together to deliver a great experience for our clients. We also have one the largest inventories of certified authentic pre-owned luxury watches under one roof in North America, which allows us opportunities to find solutions when situations like this arise. And finally, items in our inventory sell quickly - with many selling within days after being initially listed.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
RG
Robert G.
Swiss Watch Expo Great Selling Experience
I have just sold one of my Omega watches to Swiss Watch Expo the entire experience is always outstanding and very quick processing and payment. Thanks to David and Justin who stayed in contact with me for the entire selling process. I have also traded and purchased many watches from SWE and the process is always very easy. If you are looking to buy/trade/sell the SWE Team will take great care of you!! Thanks SWE for another great watch transaction!!
Response from SwissWatchExpoMay 11, 2026
Hi Robert!
Thank you for choosing SwissWatchExpo, and for your 5-star review!
We are happy to hear that you had a great experience selling your Omega to us, in addition to all your other experiences with us. We also appreciate you calling out David and Justin - and note that all of our non-commissioned sales and operations personnel work together to deliver a great experience for our clients.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
GG
Gary G.
Pleasure dealing with SwissWatchExpo…
Pleasure dealing with SwissWatchExpo they could not make the buying process any easier, thanks again
Gary G
Response from SwissWatchExpoApr 22, 2026
Hi Gary!
Thank you for choosing SwissWatchExpo, and for your 5-star review!
We are happy to hear that you had a great experience purchasing your watch from us. We take great care to provide certified authentic watches in excellent condition at a fair price, and all of the watches on our website are in-stock and available to ship out the same day.
We are grateful for your trust, and look forward to working with you again.
- Your Friends at SwissWatchExpo
