Harold
New User but Pleased So Far
I've found a few glitches in the data, but that might be because of my inexperience. For the most part, I find the service very comprehensive and look forward to becoming a power user.

Search for any domain and see which searches they rank for, their top pages that bring them traffic, every Google Ad variation they've run and the keywords they buy. SpyFu is made for today's search. Our site audit helps you improve in SEO and AI overviews, and PPC strategies are build on competitive intelligence.
SpyFu (spyfu.com) has 155 customer reviews on Five Star Index, with an average rating of 4.0 out of 5.
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Harold
I've found a few glitches in the data, but that might be because of my inexperience. For the most part, I find the service very comprehensive and look forward to becoming a power user.
Paul L.
I've been using SpyFu for year for my digital marketing efforts and it's always been extremely insightful.
Donna B.
Truly is the most robust program offered in this space and I received a demo for all of the major SEO tools. Every time I use it, it blows my mind even more than the last. The data is impossible to collect by any other means. For the price, it would be foolish not to work with SpyFu. Yes the name is different, but the quality of the tools is not anything I've ever experienced. From a small 1 man band to an enterprise size company, trust this team. Donna Bliss eGifter.com
Eric
We are most likely going to cancel. We don't like your website and the fact that every time we try and use it for one of your clients you know nothing about them even if they have been active for years in SEO and Adwords. Then I have to add in their keywords
Susan
Great for first steps in understanding your market and their SEO strategies, beyond that you need more help to make real use of this information. I kept hitting roadblocks in my knowledge and videos also started out clear and then SEO jargon above my head.
VR
I don't know how they get the info that they do but it's really helpful. It does take some time to master so be prepared to explore the training, which is extensive. Very comprehensive system when you do understand how to use it.
Brandon S.
Unlike other SEO services, SpyFu offers on demand queries in an unlimited quantity. No more waiting until a weekly refresh. This is key when management wants a report now, not next week. The UI on the Keyword Kombat makes it stand apart from other competitive SEO research tools, making it easy to dive into shared, exclusive, and missing keywords. The visual display also makes for engaging imagery to non-technical team members. Their new project tab helps segment your research efforts between domains and then further into your own custom groupings for things like campaigns, keyword groups, and whatever else you can come up with. PPC data shows ad copy versions back years in all cases I've found. This is helpful since it enables you to view trends in your niches by directly viewing competitor advertisements. The support team has always been responsive and helpful. My biggest/only gripe is that the automated reports are a little messy in format and their visual style is quite dated compared to the UI of the site, but that is not primarily what I use this service for. Overall this is my SEO/PPC tool of choice, and I've been through many in my 5+ years of work in the field including Moz, SEMRush, CognitiveSEO, and Raventools, to name a few. All of these have their own strengths, but for my needs of actionable and on demand research SpyFu is by far the best.
Indika W.
Some of the most detailed data analytics I've seen. You can peel back the layers of your competitors and their strategy in order to develop and improve your PPC campaigns and ROI. They offer suggestions customized to your needs. Highly recommend SpyFu.