SpyFuReviews of spyfu.com

Their reports can sometimes be inaccurate but other than that they’re pretty decent at showing you what competitors are doing

Great for first steps in understanding your market and their SEO strategies, beyond that you need more help to make real use of this information. I kept hitting roadblocks in my knowledge and videos also started out clear and then SEO jargon above my head.

I love the data you collect, but hot-damn is it labor intensive to get the correct/best story for my client's SEO purposes. The good part, is that I know it's in there (somewhere!). The bad part is that I need to really dig to find it, and then I need to make it 'digestable' and relevant to the client. Just as a comparison - when I log into Google Web Master Toolset, I use their search analytics to get easy, digestable search info that I know is pertinent to them: impressions, clicks, positions, and queries. A cute graph that's all about them and I have a great story to tell in a single data export. With SpyFu, I get a LOT more data - mostly competitive - which is helpful in some ways. But for my purposes (and my clients) I feel like I need to dive into a bunch of different areas to find what I'm looking for. When I find it, and I know it's there, I typically love what I see. But the process of getting there detracts from the efficiency of the toolset.

Great service and lots of information, but seems geared more towards SEO professionals and not us "end-users" It would be better if you had two different types of plans where you could get more report credits rather than sales leads credits.

Overall a good tool... but I had to call in and find out on certain operational issues. I was told... yeah we should probably have that option They need to allow better segmented and more granular keyword research

I love the software but the canadian data is not there as much

We tried spyfu for our little business, but didn't in comparison to another technology it didn't pickup on the subtleties of our web presence. Refunded straight away, so no problem there.

I am new to SpyFu and very excited about its possibilities. There have been really valuable pieces of information I have gathered from it so far that I'll be using to improve my clients' online marketing. However, I have a lot of small businesses as clients and their competitors are also small. Those small businesses either are not coming up in SpyFu or the information is really inaccurate. For instance, one client's AdWords spend is off by over 1.5K from what they really spend.