Search for any domain and see which searches they rank for, their top pages that bring them traffic, every Google Ad variation they've run and the keywords they buy. SpyFu is made for today's search. Our site audit helps you improve in SEO and AI overviews, and PPC strategies are build on competitive intelligence.
SpyFu (spyfu.com) has 155 customer reviews on Five Star Index, with an average rating of 4.0 out of 5.
Also known as
spyfu.com
Website
spyfu.com
Category
Internet & Software
Listed on Five Star Index
2026
About these reviews
Replies
The company replied to 6% of reviews.
Latest
Most recent review: October 2026.
Edits
Reviews are shown as their authors wrote them. The company can reply, but cannot edit them.
Score
This company cannot pay to remove reviews or change its score.
I wanted to check if their services is what fits what we need but there was no trial, got the subscription anyways since it said 30 day money back guarantee.
It wasn't necessarily what I needed. I asked for refund without explaining anything. They replied right away: You're all set. I've cancelled your SpyFu subscription, and I refunded the $59 charge back to your card -- that easy.
So wanted to give them a 5-star still for this. :)
NE
New England F.
SpyFu is a highly comprehensive SEO platform.
SpyFu is a highly comprehensive app that provides you with everything you will need to handle SEO / SEM work. There are many great things that the app offers, and some of the ones I like the most are:
1. Its ability to work with ChatGPT, allowing you to work with an AI agent to go much deeper in keyword research and content preparation.
2. Visuals of keywords you share with competitors and ones you are lacking that they have.
3. Very easy to understand and use user interface.
4. Great competitor audit tool that gives you a glimpse of what your competition is doing.
5. Fantastic customer support if/when need be.
I have been using this platform for five years now and have had great results with it. I can't recommend it enough for anyone doing SEM/SEO work.
Response from SpyFuOct 21, 2026
Thank you, Fil, for this thoughtful review. But even more--thank you for being a 5-year customer! We love hearing that you've had such positive results and continue to get value from the tools.
So glad to hear about your great experience with the SpyFuGPT connection as well as the competitor and keyword comparison tools! And thank you for your kind words about our support team. It means a lot to us! We appreciate your continued support and for recommending SpyFu to others!
RL
robert L.
The best SEO tool to find keywords
The best SEO tool to find keywords. Has helped me find several variations of long tail keywords and fairly prices. Also the ChatGPT feature has helped with finding SEO issues on my pages
Response from SpyFuOct 20, 2026
Thanks so much for the 5-star review! We're glad SpyFu is helping you discover new long-tail keyword opportunities and identify SEO issues with our ChatGPT integration. It's great to hear you're getting so much value out of the tools. Thanks for sharing your experience and for being part of SpyFu!
AW
Alyssa W.
Helpful tool for SEO and competitor research
I had a great experience using SpyFu because it made competitor research easier to understand, especially for PPC and SEO strategy. I liked that it brings together keyword data, paid search insights, ad copy examples, CPC, search volume, and competitor performance in one place. The domain overview was especially helpful because it gave me a clear snapshot of what competitors were ranking for and what keywords they were buying.
One of SpyFu’s biggest strengths is its competitor PPC research. While it also has helpful SEO keyword tools, I think platforms like Moz, Ahrefs, and Semrush may offer more in-depth SEO features overall. However, SpyFu stands out because its interface is user-friendly and easy to navigate. I also liked the question mark icons that explain different terms, which made the platform easier to understand as I was learning it.
I also think SpyFu has a strong pricing model for what it offers. Its plans start around $39 per month, which makes it more affordable than many larger SEO and PPC tools. I do wish it offered a free trial, though, because that would make it easier for new users to test the platform before committing.
Overall, SpyFu is a helpful and organized tool for competitor analysis, PPC research, and keyword insights. It can feel a little overwhelming at first, and I think it could improve by offering more tutorials or even a certification program. However, the reporting/export options, API access, and ability to launch SpyFu into ChatGPT made it feel even more useful.
Response from SpyFuJun 30, 2026
Thanks for the fantastic review, Alyssa! It sounds like you made great use of the tool's variety of features. We're glad we can help you with so many different steps of your workflow.
NP
Nicolas P.
Incredible provider
Incredible provider! We had a 10/10 experience, and their customer support team is simply amazing.
Response from SpyFuApr 14, 2026
Thank you so much for the kind words! Our team is focused on delivering for our customers, so getting a 5-star review like this and hearing that your experience was 10/10 is absolute music to our ears!
MG
Matt G.
Had a billing issue I needed help with…
Had a billing issue I needed help with and honestly was not sure how it would go. Sidra from the support team was incredible. She listened, understood my situation, and went out of her way to make it right. Did not feel dismissed or ignored, which is rare. The tool itself is great for competitive research but what really impressed me was how they handled things when something went sideways. That is the real test of a company and they passed it.
Response from SpyFuMar 24, 2026
Thank you so much for taking the time to share this, Matt! It really means a lot to hear from customers like you.
Billing issues are never fun to deal with, so we’re especially glad to hear you felt heard and taken care of throughout the process. That’s always our goal. We really appreciate you taking time to share this.
ST
Steve
I've been a Spyfu customer on and off…
I've been a Spyfu customer on and off since about 2014. I've usually cancelled my account only when I haven't had any clients or research needs to use it.
Since September 2017 I've been on the Pro plan at $99 a month, upgrading from the $39 a month basic plan. Last night in looking at my business credit card statement I realized that Spyfu had been double billing me both amounts for eight months, for an overbilling total of $312.00.
I emailed support last night about it and this morning they have already issued a refund. I've worked with a lot of SaaS companies over the years in my line of work, and the majority of them would fight tooth and nail on this or make up excuses - I'm happy to say Spyfu is not like those companies.
On top of this, it is a great service for research, though like all SEO/SEM research tools the data is never exact, but only something to help set the table in discussing client strategies and tactics. That said, I plan on keeping my subscription as long as I have enough clientele that needs it.
JD
Jody D.
Thank you for being so honest
I had a situation occur where I had two accounts running at the same time. The customer service rep Danielle was wonderful and did all she could for me. Thank you so much for being such an honest company!